{"id":9543,"date":"2019-12-03T15:48:50","date_gmt":"2019-12-03T10:18:50","guid":{"rendered":"https:\/\/academy.whatfix.com\/?p=9543"},"modified":"2024-11-21T20:17:29","modified_gmt":"2024-11-21T20:17:29","slug":"kotters-8-step-change-model","status":"publish","type":"post","link":"https:\/\/whatfix.com\/blog\/kotters-8-step-change-model\/","title":{"rendered":"Kotter\u2019s 8-Step Change Model: Advantages &#038; Disadvantages"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9543\" class=\"elementor elementor-9543\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e512294 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e512294\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-22a4a51c\" data-id=\"22a4a51c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-408dd3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"408dd3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5c9833f9\" data-id=\"5c9833f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-382d5377 elementor-widget elementor-widget-post-info\" data-id=\"382d5377\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0a80425 elementor-inline-item\">\n\t\t\t\t\t\t<a href=\"https:\/\/whatfix.com\/blog\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-alt-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm116-292H256v-70.9c0-10.7-13-16.1-20.5-8.5L121.2 247.5c-4.7 4.7-4.7 12.2 0 16.9l114.3 114.9c7.6 7.6 20.5 2.2 20.5-8.5V300h116c6.6 0 12-5.4 12-12v-64c0-6.6-5.4-12-12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tBack to Blog\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-318eaa72 elementor-widget elementor-widget-post-info\" data-id=\"318eaa72\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0a80425 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-tags\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M497.941 225.941L286.059 14.059A48 48 0 0 0 252.118 0H48C21.49 0 0 21.49 0 48v204.118a48 48 0 0 0 14.059 33.941l211.882 211.882c18.744 18.745 49.136 18.746 67.882 0l204.118-204.118c18.745-18.745 18.745-49.137 0-67.882zM112 160c-26.51 0-48-21.49-48-48s21.49-48 48-48 48 21.49 48 48-21.49 48-48 48zm513.941 133.823L421.823 497.941c-18.745 18.745-49.137 18.745-67.882 0l-.36-.36L527.64 323.522c16.999-16.999 26.36-39.6 26.36-63.64s-9.362-46.641-26.36-63.64L331.397 0h48.721a48 48 0 0 1 33.941 14.059l211.882 211.882c18.745 18.745 18.745 49.137 0 67.882z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/whatfix.com\/blog\/category\/change-management\/\" class=\"elementor-post-info__terms-list-item\">Change Management<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f08d779 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4f08d779\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kotter\u2019s 8-Step Change Model: Advantages &#038; Disadvantages<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eb10b8b elementor-widget elementor-widget-post-info\" data-id=\"4eb10b8b\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-5b276ce elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t<span class=\"elementor-post-info__item-prefix\">Published:<\/span>\n\t\t\t\t\t\t\t\t\t\t<time>December 3, 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-25674d1 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tUpdated: November 21, 2024\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-73e8cf1e elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73e8cf1e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-27302fdf\" data-id=\"27302fdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38bd247d elementor-author-box--layout-image-left elementor-author-box--align-left ignore-toc elementor-author-box--image-valign-top elementor-author-box--avatar-yes elementor-author-box--name-yes elementor-author-box--link-no elementor-widget elementor-widget-author-box\" data-id=\"38bd247d\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<div  class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/8acfe4318f935435242f47d53dd04265b9c9c87772e54d650a1010e7d2d8c8df?s=300&#038;d=blank&#038;r=g\" alt=\"Picture of Levi Olmstead\" loading=\"lazy\">\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t<div class=\"elementor-author-box__name\">\n\t\t\t\t\t\t\tLevi Olmstead\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7890ed01\" data-id=\"7890ed01\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4577e906 elementor-share-buttons--skin-minimal elementor-share-buttons--view-icon elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"4577e906\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" 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decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/whatfix.com\/blog\/wp-content\/uploads\/2022\/11\/kotters-8-step-model-of-change.jpg\" class=\"attachment-full size-full wp-image-46997\" alt=\"kotters-8-step-model-of-change\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-ef79e31 elementor-section-content-middle elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef79e31\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d2ce568\" data-id=\"4d2ce568\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ad85f4 elementor-nav-menu__align-justify elementor-nav-menu--dropdown-none elementor-widget elementor-widget-nav-menu\" data-id=\"4ad85f4\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;svg aria-hidden=\\&quot;true\\&quot; class=\\&quot;e-font-icon-svg e-fas-caret-down\\&quot; viewBox=\\&quot;0 0 320 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M31.3 192h257.3c17.8 0 26.7 21.5 14.1 34.1L174.1 354.8c-7.8 7.8-20.5 7.8-28.3 0L17.2 226.1C4.6 213.5 13.5 192 31.3 192z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-background e--animation-fade\">\n\t\t\t\t<ul id=\"menu-1-4ad85f4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-53138\"><a href=\"https:\/\/whatfix.com\/blog\/10-change-management-models\/\" class=\"elementor-item\">Change Management Models<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52339\"><a href=\"https:\/\/whatfix.com\/blog\/adkar-model-what-is-it-and-how-to-use-it\/\" class=\"elementor-item\">ADKAR Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52344\"><a href=\"https:\/\/whatfix.com\/blog\/lewins-change-model\/\" class=\"elementor-item\">Lewin\u2019s Change Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52341\"><a href=\"https:\/\/whatfix.com\/blog\/mckinsey-7s-model\/\" class=\"elementor-item\">McKinsey 7-S Framework<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52340\"><a href=\"https:\/\/whatfix.com\/blog\/kubler-ross-change-curve\/\" class=\"elementor-item\">Change Curve<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52342\"><a href=\"https:\/\/whatfix.com\/blog\/kotters-8-step-change-model\/\" class=\"elementor-item\">Kotter\u2019s Change Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52345\"><a href=\"https:\/\/whatfix.com\/blog\/nudge-theory\/\" class=\"elementor-item\">Nudge Theory<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-74794\"><a href=\"https:\/\/whatfix.com\/blog\/bridges-transition-model\/\" class=\"elementor-item\">Bridges\u2019 Transition Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-79311\"><a href=\"https:\/\/whatfix.com\/blog\/satir-change-model\/\" class=\"elementor-item\">Satir Change Model<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-4ad85f4\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-53138\"><a href=\"https:\/\/whatfix.com\/blog\/10-change-management-models\/\" class=\"elementor-item\" tabindex=\"-1\">Change Management Models<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52339\"><a href=\"https:\/\/whatfix.com\/blog\/adkar-model-what-is-it-and-how-to-use-it\/\" class=\"elementor-item\" tabindex=\"-1\">ADKAR Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52344\"><a href=\"https:\/\/whatfix.com\/blog\/lewins-change-model\/\" class=\"elementor-item\" tabindex=\"-1\">Lewin\u2019s Change Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52341\"><a href=\"https:\/\/whatfix.com\/blog\/mckinsey-7s-model\/\" class=\"elementor-item\" tabindex=\"-1\">McKinsey 7-S Framework<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52340\"><a href=\"https:\/\/whatfix.com\/blog\/kubler-ross-change-curve\/\" class=\"elementor-item\" tabindex=\"-1\">Change Curve<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52342\"><a href=\"https:\/\/whatfix.com\/blog\/kotters-8-step-change-model\/\" class=\"elementor-item\" tabindex=\"-1\">Kotter\u2019s Change Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-52345\"><a href=\"https:\/\/whatfix.com\/blog\/nudge-theory\/\" class=\"elementor-item\" tabindex=\"-1\">Nudge Theory<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-74794\"><a href=\"https:\/\/whatfix.com\/blog\/bridges-transition-model\/\" class=\"elementor-item\" tabindex=\"-1\">Bridges\u2019 Transition Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-79311\"><a href=\"https:\/\/whatfix.com\/blog\/satir-change-model\/\" class=\"elementor-item\" tabindex=\"-1\">Satir Change Model<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-518efad3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"518efad3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f2e67fc\" data-id=\"4f2e67fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7df11c02 elementor-widget elementor-widget-text-editor\" data-id=\"7df11c02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adapting to\u00a0<a href=\"https:\/\/whatfix.com\/blog\/types-of-organizational-change\/\" target=\"_blank\" rel=\"noopener\">organizational change<\/a>\u00a0has always been challenging, with businesses experiencing\u00a0<a href=\"https:\/\/whatfix.com\/blog\/5-change-management-strategy-failures-to-learn-from\/\" target=\"_blank\" rel=\"noopener\">a change failure<\/a> rate of over 70%.\u00a0<\/span><\/p><p>As change becomes more constant, organizations rely on <a href=\"https:\/\/whatfix.com\/blog\/10-change-management-models\/\">change management models<\/a> to support their initiatives from conception to implementation. One such proven change model is <strong>Kotter&#8217;s 8 Steps for Leading Change<\/strong>.\u00a0<\/p><p>Kotter&#8217;s 8-step framework provides a path for organizations to overcome the barriers to change success based on research from Dr. John Kotter, an emeritus from Harvard Business School and later founder of Kotter International.<\/p><p><span style=\"font-weight: 400;\">In this article, we breakdown each of the eight steps in Kotter\u2019s model of change, explore Kotter&#8217;s <\/span><a href=\"https:\/\/whatfix.com\/change-management\/\"><span style=\"font-weight: 400;\">change management<\/span><\/a><span style=\"font-weight: 400;\"> principles that drive the best results, look at pros and cons of his change model, and more.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ae8285 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ae8285\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1507712f\" data-id=\"1507712f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-619fa642 ignore-toc elementor-widget elementor-widget-heading\" data-id=\"619fa642\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Are the 8-Steps of Kotter's Change Model?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4919322f elementor-widget elementor-widget-text-editor\" data-id=\"4919322f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a sense of urgency<\/span><a href=\"https:\/\/whatfix.com\/blog\/kotters-8-step-change-model\/#create\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Form a guiding coalition\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a strategic vision\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enlist a volunteer army of change agents<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remove barriers to change adoption<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate short-term wins\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustain change as a continuous process<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Institute change into your organization&#8217;s DNA<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a38fd08 elementor-widget elementor-widget-heading\" data-id=\"6a38fd08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Kotter\u2019s 8-Step Change Model?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a89e1fe elementor-widget elementor-widget-text-editor\" data-id=\"a89e1fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kotter\u2019s 8-Step Ch<\/span><span style=\"font-weight: 400;\">ange Model is a popular change management model. It empowers organizations to accelerate organizational change through proper planning, mobilizing employees, removing friction, and instituting change into a company&#8217;s culture. This process enables companies to overcome the challenges faced by constant change, from implementing new technology, changes to organizational structure, new product lines, acquisitions and mergers, and more.<\/span><\/p><p>Dr. John Kotter first introduced the 8-step change model in his 1996 book <em>Leading Change<\/em>. His findings came from observing hundreds of leaders at enterprise companies who were tasked with transforming organizations and executing new strategies. From his observation, he identified and documented common success factors that led to successful change implementations.<\/p><p>With this knowledge, Dr. Kotter founded Kotter International, an organizational change foundation that helps companies drive large change projects based on his framework. He has since evolved his original eight steps to eight accelerators outlined in his followup books, <em>Accelerate (2014) <\/em>and\u00a0<em>CHANGE (2021)<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da5892b elementor-widget elementor-widget-image\" data-id=\"da5892b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"602\" height=\"525\" src=\"https:\/\/whatfix.com\/blog\/wp-content\/uploads\/2019\/12\/What-Is-Kotters-8-Step-Change-Model_\u200b.png\" class=\"attachment-large size-large wp-image-72878\" alt=\"\" srcset=\"https:\/\/whatfix.com\/blog\/wp-content\/uploads\/2019\/12\/What-Is-Kotters-8-Step-Change-Model_\u200b.png 602w, https:\/\/whatfix.com\/blog\/wp-content\/uploads\/2019\/12\/What-Is-Kotters-8-Step-Change-Model_\u200b-300x262.png 300w\" sizes=\"(max-width: 602px) 100vw, 602px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88d2b4c elementor-widget elementor-widget-heading\" data-id=\"88d2b4c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 8 Steps in Kotter\u2019s Change Model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40694115 elementor-widget elementor-widget-text-editor\" data-id=\"40694115\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kotter&#8217;s change framework includes eight steps (now called accelerators) used to drive change adoption and enabling organizations to successfully implement new strategies. Kotter&#8217;s eight steps include:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0838a0a elementor-widget elementor-widget-heading\" data-id=\"0838a0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Create a sense of urgency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f60322 elementor-widget elementor-widget-text-editor\" data-id=\"9f60322\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s human nature to maintain the status quo and have some form of <a href=\"https:\/\/whatfix.com\/blog\/causes-of-resistance-to-change\/\">resistance to change<\/a>. However, a sense of urgency can often spark the initial motivation to initiate a <\/span><a href=\"https:\/\/whatfix.com\/blog\/change-implementation\/\"><span style=\"font-weight: 400;\">change implementation<\/span><\/a><span style=\"font-weight: 400;\"> process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s critical to communicate the need, and reason, for upcoming change projects for employees to understand it as a solution to an existing problem or risk. As a <\/span><a href=\"https:\/\/whatfix.com\/blog\/change-agent\/\"><span style=\"font-weight: 400;\">change <\/span><\/a><span style=\"font-weight: 400;\">agent<\/span><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/whatfix.com\/blog\/what-a-change-management-consultant-does-and-how-to-become-one\/\"><span style=\"font-weight: 400;\">change consultant<\/span><\/a><span style=\"font-weight: 400;\">, you must obtain the buy-in of at least 75% of the organization&#8217;s management to lead effective change.\u00a0<\/span><\/p><p><strong>Examples of how to create a sense of urgency include:<\/strong><\/p><ul><li>Showcase how other companies have failed to act on similar issues and the negative impact it had on their company.<\/li><li>Highlight how companies have implemented the change and the success it has brought.<\/li><li>Demo the potential of the change in company all-hands.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaff6ec elementor-widget elementor-widget-video\" data-id=\"eaff6ec\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2S99sqcMdIg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e5465a elementor-widget elementor-widget-heading\" data-id=\"5e5465a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Form a guiding coalition <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d164d8 elementor-widget elementor-widget-text-editor\" data-id=\"9d164d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Driving a change initiative isn&#8217;t a one-person job. The \u2018Leadership + Management\u2019 change principle stresses that organizational changes need multiple leaders&#8217; opinions, ideas, and support.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your guiding coalition comprises people you choose as your support system, including managers and supervisors under effective <\/span><a href=\"https:\/\/whatfix.com\/blog\/change-leadership\/\"><span style=\"font-weight: 400;\">change leadership<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another principle applicable here is \u2018Select Few + Diverse Many\u2019 principle. Designated change leaders (select few) delegate tasks to experienced individuals (Diverse Many). Educate them about the reason for the change to feel confident in its need, to ensure that you have support from various functions.\u00a0\u00a0<\/span><\/p><p><strong>Organizations should form a guiding coalition by:<\/strong><\/p><ul><li>Building a <a href=\"https:\/\/whatfix.com\/blog\/change-advisory-board\/\">change advisory board<\/a> that all large, transformational change projects are run through.<\/li><li>Form cross-functional change teams for individual change projects that include team members that will be most impacted by the change and who best understand the current state issues and the contextual reasons for the change.<\/li><li>Encourage individual contributors across your organization who have strong influence to act as <a href=\"https:\/\/whatfix.com\/blog\/change-agent\/\">change agents<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-070ab9e elementor-widget elementor-widget-heading\" data-id=\"070ab9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Build a strategic vision <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e528c elementor-widget elementor-widget-text-editor\" data-id=\"67e528c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A change initiative is often challenging to understand at the lower hierarchical levels. Start with a <\/span><a href=\"https:\/\/whatfix.com\/blog\/change-management-plan-template\/\"><span style=\"font-weight: 400;\">change management plan<\/span><\/a><span style=\"font-weight: 400;\"> that clearly outlines all project milestones and deliverables. When the vision is only in your head, it&#8217;s easy to underestimate how long the initiatives, such as training or data migrations, will take. A documented vision helps you balance various aspects of the change implementation and set more realistic timelines.\u00a0<\/span><\/p><p><strong>Examples of how to create a vision of change includes:<\/strong><\/p><ul><li>Creating a change roadmap with key project milestones.<\/li><li>Showcasing how a change will setup organizations to evolve further once they&#8217;re in place.<\/li><li>Tying individual change projects to business outcomes and success KPIs.<\/li><li>Tying individual change projects to larger enterprise digital strategies.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351db843 elementor-widget elementor-widget-heading\" data-id=\"351db843\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Enlist a volunteer army of change agents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5926a elementor-widget elementor-widget-text-editor\" data-id=\"9d5926a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Organizations often focus more on a change\u2019s logistics over properly communicating the change. Change must be understood and supported for it to be successful \u2013 without effective <\/span><a href=\"https:\/\/whatfix.com\/blog\/best-practices-change-management-communication\/\"><span style=\"font-weight: 400;\">change management communication<\/span><\/a><span style=\"font-weight: 400;\">, the change initiative is likely to fail. As a change practitioner, you must:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Talk often about your vision and change implementation plan<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Address employees&#8217; concerns transparently<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply your vision to all operational aspects \u2013 from training to performance reviews<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead the change by setting an example\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9be527 elementor-widget elementor-widget-heading\" data-id=\"e9be527\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Remove barriers to change adoption<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1aecaf elementor-widget elementor-widget-text-editor\" data-id=\"a1aecaf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The top-to-bottom approach of change imposition is often met with employee pushback. To successfully drive the change, you must identify all the factors likely to reduce its chances for success.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whether it&#8217;s individuals, org culture, or limited resources, there will likely be a few <\/span><a href=\"https:\/\/whatfix.com\/blog\/barriers-to-organizational-change\/\"><span style=\"font-weight: 400;\">barriers to change<\/span><\/a><span style=\"font-weight: 400;\">. Identify these obstacles as early as possible and rely on available resources to break them down without disrupting other business areas.<\/span><\/p><p><strong>Examples of change barriers organizations must overcome include:<\/strong><\/p><ul><li>Lack of clarity on why a change is happening.<\/li><li>Internal resistance to change.<\/li><li>Lack of leadership and stakeholder buy-in.<\/li><li>Lack of IT or change governance.<\/li><li>Change fatigue.<\/li><li>Poor understanding of new techniques or lacking skillsets.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-675d4e2 elementor-widget elementor-widget-heading\" data-id=\"675d4e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Generate short-term wins <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c94bbb elementor-widget elementor-widget-text-editor\" data-id=\"5c94bbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Implementing change is a long and cumbersome process. To keep your employees motivated throughout their change journey, you must recognize and celebrate short-term wins and achievements.\u00a0<\/span><\/p><p><strong>Organizations can generate and showcase short-term wins by:<\/strong><\/p><ul><li>Setting achievable milestones with incentives for hitting each.<\/li><li>Using employee recognition tools to reward team members who are early adopters.<\/li><li>Create self-service data studios and goal boards that showcase your change goal&#8217;s progress.<\/li><li><a href=\"https:\/\/whatfix.com\/blog\/organizational-change-announcements\/\">Announce organizational change<\/a> wins and success stories in Slack, through email, in team meetings, and in &#8216;Lunch and Learn&#8217; style presentations.<\/li><li>Highlight how early adopters are overachieving in comparison to laggards.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b733839 elementor-widget elementor-widget-heading\" data-id=\"b733839\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Sustain change as a continuous process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7538e6f elementor-widget elementor-widget-text-editor\" data-id=\"7538e6f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is a large gap between implementation and complete adoption. A change initiative can easily fail if the people driving the change become complacent due to short-term success or get disheartened due to barriers.\u00a0<\/span><\/p><p><strong>Organizational leaders can sustain change as a continuous process by:<\/strong><\/p><ul><li>Creating an overall change management strategy for your entire organization that includes processes for submitting change idea charters, how to prioritize change initiatives, etc.\u00a0<\/li><li>Make &#8220;fail fast and continuously&#8221; a pillar of your culture to encourage employees not to fear failure and always seek improvements.<\/li><li>Encouraging employees to build and present project charters for change projects and innovations.<\/li><li>Gather <a href=\"https:\/\/whatfix.com\/blog\/change-feedback\/\">feedback on change projects<\/a> from individual employees, c-suite, and the change implementation team.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a25d234 elementor-widget elementor-widget-heading\" data-id=\"a25d234\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Institute change into your organization\u2019s DNA<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a42247 elementor-widget elementor-widget-text-editor\" data-id=\"4a42247\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Change initiatives require behavioral change, and for a change to be fully adopted, it must be deeply rooted in an organization&#8217;s culture and processes. According to <\/span><i><span style=\"font-weight: 400;\">Accelerate<\/span><\/i><span style=\"font-weight: 400;\">, &#8220;accelerators 1-7 are all about building new muscles.&#8221; The final aspect of Kotter&#8217;s 8-step change model is about maintaining those new muscles.<\/span><\/p><p><strong>Examples of how organizations can integrate change into their company&#8217;s culture include:<\/strong><\/p><ul><li>Enable employees with continuous <a href=\"https:\/\/whatfix.com\/blog\/upskilling-your-workforce\/\">upskill training<\/a> to improve their skill sets.<\/li><li>Support employees with contextual performance support in the flow of work to build habits, lower time-to-proficiency, and improve productivity.\u00a0<\/li><li>Provide <a href=\"https:\/\/whatfix.com\/blog\/change-management-training\/\">change management training<\/a> and coaching to help employees become more adaptive and innovative, and less resistance of new things.<\/li><li>Contibute case studies and PR stories to enterprise publications highlighting your company&#8217;s change-driven culture.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54672094 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54672094\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-32693a44\" data-id=\"32693a44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a85929f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3a85929f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1364a4a8 elementor-widget elementor-widget-heading\" data-id=\"1364a4a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Related Resources<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a62b508 elementor-posts--align-left elementor-posts--thumbnail-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"a62b508\" data-element_type=\"widget\" data-settings=\"{&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:76,&quot;sizes&quot;:[]},&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-13271 post type-post status-publish format-standard has-post-thumbnail hentry category-change-management\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whatfix.com\/blog\/change-management-exercises\/\" >\n\t\t\t\t15 Change Management Exercises to Try in 2026\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19212 post type-post status-publish format-standard has-post-thumbnail hentry category-change-management\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whatfix.com\/blog\/lewins-change-model\/\" >\n\t\t\t\tLewin\u2019s 3-Stage Model of Change Theory: Overview\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-9489 post type-post status-publish format-standard has-post-thumbnail hentry category-change-management\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whatfix.com\/blog\/adkar-model-what-is-it-and-how-to-use-it\/\" >\n\t\t\t\tADKAR Model: What Is It and How To Use It?\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6574aaf2 elementor-widget elementor-widget-heading\" data-id=\"6574aaf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Corporate Example of Applying Kotter\u2019s Model of Change<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca11a7 elementor-widget elementor-widget-text-editor\" data-id=\"4ca11a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The cloud data services and management organization NetApp was on the verge of losing its business, facing tough new competition that. It applied Kotter&#8217;s 8-step change model to achieve three strategic goals:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grow its market share<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement global partnerships<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive organization efficiencies<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Applying these goals led NetApp to bundle its solutions into packages, as well as create a new streamlined approach to sales. After the application of Kotter&#8217;s model, NetApp saw a 44% increase in revenue, a 55% increase in sales, and a<\/span> <a href=\"https:\/\/www.kotterinc.com\/client-story\/client-story-tech\/\"><span style=\"font-weight: 400;\">$14 billion growth<\/span><\/a><span style=\"font-weight: 400;\"> in market capitalization.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc66c22 elementor-widget elementor-widget-heading\" data-id=\"bc66c22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Advantages of Kotter's Change Model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4de3fd1c elementor-widget elementor-widget-text-editor\" data-id=\"4de3fd1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Given that Kotter&#8217;s model dates back to the 90s, is it still relevant for organizations? <\/span><\/p><p><span style=\"font-weight: 400;\">To answer this question, let&#8217;s look at the advantages of using Kotter&#8217;s change model:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>It&#8217;s easy to implement.<\/strong> Kotter&#8217;s 8-Step Change Model is an easy-to-implement, step-by-step change management model that provides a clear description of the entire change process.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Focuses on buy-in from various stakeholders across the organization.<\/strong> Emphasis is on the involvement and acceptability of the employees by forming a guiding coalition and getting organizational buy-in for the change initiative&#8217;s success.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>It highlights the importance of creating a sense of urgency.<\/strong> Therefore, this mindset and a well-drafted change vision can set your organization up for success.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cdd08a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdd08a8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1befc9b\" data-id=\"1befc9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5adcef elementor-widget elementor-widget-heading\" data-id=\"d5adcef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Download your copy of Kotter's change management checklist now!<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a970ce2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone mb-0 elementor-widget elementor-widget-text-editor\" data-id=\"a970ce2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0px;\">\u2713 Thank you, the checklist will be sent to your email<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf963c elementor-button-align-center elementor-widget elementor-widget-form\" data-id=\"2bf963c\" data-element_type=\"widget\" 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rel=&quot;tag&quot;&gt;Change Management&lt;\/a&gt;\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md elementor-animation-grow\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download now!<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa4181e elementor-widget elementor-widget-heading\" data-id=\"fa4181e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Disadvantages of Kotter's Change Model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56fa71d elementor-widget elementor-widget-text-editor\" data-id=\"56fa71d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Like any other change management model, Kotter&#8217;s model also has certain flaws, and while implementing this change model, you must balance out the following drawbacks:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The process focuses highly on creating urgency but lacks detail.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The model is sequential and time-consuming. Missing out on any steps can lead your change management team astray.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being a top-down model, it limits the scope of employee participation, resulting in frustration.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc171d7 elementor-widget elementor-widget-heading\" data-id=\"bc171d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4 Principles of Kotter\u2019s Change Management Model<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465d9696 elementor-widget elementor-widget-text-editor\" data-id=\"465d9696\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While Kotter&#8217;s book- <\/span><i><span style=\"font-weight: 400;\">Leading Change<\/span><\/i><span style=\"font-weight: 400;\"> encourages completing eight steps sequentially, <\/span><i><span style=\"font-weight: 400;\">Accelerate<\/span><\/i><span style=\"font-weight: 400;\"> recommends running the steps concurrently and continuously.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of treating them as separate steps, they should be worked on simultaneously and should include the four change principles:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Leadership and Management:<\/strong> Managers must support the change the administration requires for the initiative to succeed.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Head and Heart:<\/strong> Data and logic alone are unlikely to motivate people to adopt a new business process or software implementation, communicating how they will personally benefit from the alteration to make what&#8217;s new more appealing or, even better, desirable.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Select Few and Diverse Many:<\/strong> You need a core group of supporters from different hierarchy levels and varied job experiences. Prepare to recruit support from multiple levels of management, including those closer to the employees whose day-to-day work is most affected by the transformation.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>&#8220;Have To&#8221; and &#8220;Want To&#8221;:<\/strong> Transitions run more smoothly \u2014 and faster \u2014 when those affected by it <\/span><i><span style=\"font-weight: 400;\">want<\/span><\/i><span style=\"font-weight: 400;\"> it to happen.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Working concurrently through the steps can help you move through the change process faster, but it only works if you have a large amount of support from all levels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The Leadership + Management and Select Few + Diverse Many principles help you build the foundation. The Head + Heart and &#8220;Have To&#8221; + &#8220;Want To&#8221; principles are designed to keep momentum throughout the organizational transformation.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86181 elementor-widget elementor-widget-heading\" data-id=\"86181\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Enable your employees through change with in-app guidance and self-help user support with Whatfix<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1eb203 elementor-widget elementor-widget-text-editor\" data-id=\"c1eb203\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Kotter&#8217;s 8-step-model is a people-centric, structured approach that helps organizations reduce <\/span><a href=\"https:\/\/whatfix.com\/blog\/causes-of-resistance-to-change\/\"><span style=\"font-weight: 400;\">change resistance<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; the most common barrier that delays the change management process. Plan and seek out the support of <\/span><a href=\"https:\/\/whatfix.com\/blog\/change-management-tools\/\"><span style=\"font-weight: 400;\">change management tools<\/span><\/a><span style=\"font-weight: 400;\"> to easily embrace the change.\u00a0<\/span><\/p><p><a href=\"https:\/\/whatfix.com\/digital-adoption-platform\/?utm_source=academy&amp;utm_medium=link&amp;utm_campaign=change_management&amp;utm_term=Contact_Whatfix&amp;utm_content=Kotter_8_Step_Change_Model\"><b>Contact Whatfix<\/b><\/a><b> to discuss how our customized <\/b><a href=\"https:\/\/whatfix.com\/digital-adoption-platform\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=kotters_change_model&amp;utm_term=digital_adoption_platform\"><b>digital adoption platform<\/b><\/a><b> can speed up employee onboarding, provide on-demand training, and support your team through significant organizational changes.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b391574 elementor-widget elementor-widget-template\" data-id=\"b391574\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"47263\" class=\"elementor elementor-47263\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3aca6d51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3aca6d51\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5e144fbe\" data-id=\"5e144fbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47768629 elementor-widget elementor-widget-image\" data-id=\"47768629\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"338\" src=\"https:\/\/whatfix.com\/blog\/wp-content\/uploads\/2023\/05\/image2.gif\" class=\"attachment-large size-large wp-image-45379\" alt=\"whatfix-digital-adoption-platform-example\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c4dd60 elementor-widget elementor-widget-heading\" data-id=\"13c4dd60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Above: In-app employee guidance created with the Whatfix Digital Adoption Platform<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9cf86 elementor-widget elementor-widget-text-editor\" data-id=\"9f9cf86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Whatfix&#8217;s DAP empowers organizations with a no-code editor to create in-app guided flows, onboarding tasklists, pop-ups, tooltips, alerts, reminders, self-help wikis, and more to enable employees to use software better. Enable your employees to become proficient in new applications faster, create interactive process documentation, guide users through process changes, assist employees through infrequent tasks, and provide self-help performance support on your CRM, ERP, HCM, or any desktop, web, or mobile application.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52ba1d6e elementor-widget elementor-widget-button\" data-id=\"52ba1d6e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/whatfix.com\/products\/digital-adoption-platform\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore Whatfix DAP 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data-settings=\"{&quot;exclude_headings_by_selector&quot;:&quot;.ignore-toc&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_offset&quot;:110,&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__60b9245c\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__60b9245c\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__60b9245c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-130f5aea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"130f5aea\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-703c0374\" data-id=\"703c0374\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b15a081 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b15a081\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-675c0b05\" data-id=\"675c0b05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16211ba0 elementor-widget elementor-widget-image\" data-id=\"16211ba0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/whatfix.com\/blog\/wp-content\/uploads\/2021\/12\/favicon-updated2.png\" class=\"attachment-large size-large wp-image-18650\" alt=\"favicon-updated2\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4eace4 elementor-widget elementor-widget-heading\" data-id=\"2f4eace4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Ready to Whatfix?<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6694cd1f elementor-widget elementor-widget-text-editor\" data-id=\"6694cd1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Request a demo to see how Whatfix empowers organizations to improve end-user adoption and provide on-demand customer support<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d6e82c8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1d6e82c8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-push\" href=\"https:\/\/whatfix.com\/request-demo\/?utm_source=blog&#038;utm_medium=link&#038;utm_campaign=kotters_model&#038;utm_term=demo_banner\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79cb0b3f ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79cb0b3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7890cbf1\" data-id=\"7890cbf1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d41bb78 elementor-widget elementor-widget-heading\" data-id=\"1d41bb78\" data-element_type=\"widget\" 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https:\/\/whatfix.com\/blog\/wp-content\/uploads\/2022\/12\/Change-Agent.png 438w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/whatfix.com\/blog\/change-agent\/\" target=&quot;_blank&quot;>\n\t\t\t\tThe Role of a Change Agent: Characteristics, Types, Skills\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-40fdf47e ignore-toc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"40fdf47e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container 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