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There is no questioning the value that Salesforce brings to the table, especially from a sales perspective. But, more often than not, there is a significant gap between the potential value and eventual value of Salesforce. In some cases, this gap could be large enough to be catastrophic.
The reasons for this value gap are plenty but the most common culprit, according to experts, is poor end user adoption. In this ebook, we spell out the costs of poor adoption, the implementation checklist that companies must possess and measures to close this gap and maximize the value of Salesforce.