Change is an inevitable, yet hated, aspect of a growing business, but you don’t need to adopt a “resistance is futile” attitude to get people on board. Change management models are designed to act as compasses that help you navigate difficult transitions and guide you and your team towards acceptance and the adoption of changes.
Switching from one video conferencing system to another may seem like an easy change, but anyone who has been forced to make that switch can tell you that small frustrations like having to hunt down the share-screen button or navigate mic-muting options can lead to a serious aversion to the new tool. Change management models prepare you for resistance and guide you and your employees towards a successful implementation of change.
But before going into the details of the above models, let’s understand why an organization should adopt any of these for an organizational change.
What Is the Purpose of Change Management Models
Change management models are concepts, theories, and methodologies that provide an in-depth approach to organizational change. They aim to provide a guide to making changes, navigating the transformation process, and ensuring that changes are accepted and put into practice.
Whether those changes apply to new hires who are learning the company processes, company-wide changes involving internal tools, department-specific changes, or anything in-between, change management frameworks are designed to make the changes easier to implement and, more importantly, to solidify the change as the new norm.
10 Best Organizational Change Management Models in 2021
Following a proven method for introducing and establishing a change will increase your change management success rate. A variety of established models exist; the challenge is to find the one that works best for your situation.
Some models are better suited to large-scale, organization-wide changes, such as moving all customer management from a variety of programs into a centralized system within Salesforce. Smaller changes, such as altering the format of client monthly progress reports sent by the marketing department, might be better suited to a less complex model.
These top models have been proven to be effective. As you consider each, be open to using more than one method, sometimes simultaneously.
1. Lewin’s Change Management Model
The Lewin’s Model, developed by Kurt Lewin, is popular thanks to its three-phase model that breaks down big changes into more manageable chunks:
You must first “unfreeze” your current process and analyze how it can be improved so that everyone affected understands the need for change. You then make your changes and guide employees throughout the transition. Once changes have been deployed and tweaked according to employee feedback, you must solidify or “refreeze” the new status quo.
So few phases don’t guarantee a fast transition. The Lewin’s Model often involves spreading out the “change” phase over a long period of time to overcome resistance and provide adequate training. Use this model when you have strong support from senior management and need to make organization- or team-wide changes.
2. McKinsey 7-S Model
The 7 S’s of the McKinsey 7-S model make it one of the more complex models, but that complexity may be necessary when implementing complicated organization-wide changes. The model’s seven elements are not designed to be addressed in a specific order but rather assessed by how they affect each other so that weaknesses can be identified:
- Shared Values
The first three — strategy, structure, and systems — are considered the “hard” elements, meaning they are simpler to identify and easily influenced by management. The hard elements are such things as the company plans to be more competitive (strategy), organizational charts (structure), and routines/processes for how work is to be done (systems).
The remaining four “soft” elements, conversely, are more difficult to describe and are influenced by the company culture. Your staff, their skillsets, the company’s overall leadership style, as well as the values or culture of the company are more fluid and subject to continuous change. The key is to keep all seven elements in harmony by analyzing how they interact with and affect each other.
The McKinsey 7-S model is perfect for when you know there is something wrong within the organization, but you’re not sure how to address the issue. Once you have identified what changes need to be made, the seven elements serve as a guide to keep your company in balance. This model can help you identify misalignments, such as your company touting a focus on family but not offering paternity leave. It can then help you navigate the implementation of the necessary change, such as ensuring that your staff has the skills to cover responsibilities for anyone who takes advantage of a paternity leave option.
3. Nudge Theory
Nudge theory relies on subtle, indirect suggestions that are backed up by evidence so that employees will be nudged in the direction of change that you desire. The premise is that “nudging” change is more effective than strictly enforcing change. Below are the theory’s basic principles:
- Define changes
- Consider employee point of view
- Provide evidence to show the best options
- Present change as a choice
- Listen to employee feedback
- Limit options
- Solidify change with short-term wins
Nudge theory allows employees to see the need for change for themselves and influence how it is made, making resistance less likely.
Like a parent would with a child, it guides employees towards the options management wants them to choose. The beauty of this change management framework is that it aims to get the full support of your employees, while still making them feel a part of the process of choosing and managing the change.
Nudge theory is best used in conjunction with another model.
4. The ADKAR Change Management Model
The ADKAR Model is a bottom-up method created by Jeffrey Hiatt. It puts the focus on the people behind the change. This is not a sequential method; each letter in the acronym represents a goal to be reached as a company:
- Awareness (of the need to change)
- Desire (to participate in and support the change)
- Knowledge (on how to change)
- Ability (to implement required skills and behaviors)
- Reinforcement (to sustain the change)
By putting the focus on employees, the ADKAR method limits resistance and thus speeds up implementation. Much like the Nudge theory, the ADKAR model values employee input and support. Instead of going to your employees with a mandate for change, you start a conversation to make employees aware of the need for change so that you can convince them that they will benefit from it. This will foster their desire to participate in the implementation.
The method’s knowledge and ability goals are closely linked, but knowledge focuses more on understanding how the change can be made, while ability is about giving employees the confidence they need to complete the transformation. This people-centric method ensures a higher success rate for sustained change compared to methods that do not actively involve the people affected by the change. This framework is best suited for small, incremental changes so that daily routines are not significantly disrupted all at once.
5. Kübler-Ross Change Curve
You will likely recognize the Kübler-Ross Change Curve as it is based on the five stages of grief, which was defined by the psychiatrist Elisabeth Kübler-Ross. By acknowledging that change is often met with emotional reactions (as opposed to more logic-based objections), you’re better prepared during each of the method’s five stages:
Employees may move through these stages in a random order and even repeat stages. It’s essential to communicate and empathize, so employees feel that you are acknowledging their emotions throughout the journey towards acceptance.
The unpredictability of emotions makes this change management framework ill-suited for large-scale changes.
The Kübler-Ross Change Curve is great for small groups because it allows you to connect with employees on an individual level. Pair this model with another change management framework that outlines clear steps towards the desired result.
6. Bridges’ Transition Model
The Bridges’ Transition Model is similar to the Kübler-Ross Change Curve in that it focuses on the emotional reactions throughout a transition. While many models focus on the change itself, the Bridges’ model narrows in on the transition process by breaking it into three stages:
- Ending, losing, and letting go
- The neutral zone
- The new beginning
The concept behind this model is that change is a thing that happens to people, versus a transition, which is a journey people embark upon. By anticipating the denial, anger, and frustration that comes with change, you can better guide people towards the neutral zone, which is the bridge between the old and new.
This feelings-based, personal approach helps management and employees work together to transition and solidify change. Once again, taking your employees’ personal feelings into consideration when implementing change guarantees a higher acceptance rate. The Bridges’ Transition Model is not a checklist but a guide for navigating transitions in a way that pushes employees and management towards excitement and enthusiasm for new beginnings.
7. Satir Change Model
Also related to the Kübler-Ross Change Curve, the Satir Change Model monitors the emotional progression of employees by tracking their performance through five stages:
- Late status quo
- New status quo
Using a model with a phase called “chaos” might not seem enticing, but there are advantages to anticipating the negative reactions that generally accompany big changes. This model aims to avoid issues that arise when people get frustrated and give up on new processes.
The Satir Change Model focuses on preparation for change but does not help determine what changes need to be made, so it makes sense to use this framework when you know what you want to rework.
This approach acknowledges that many changes are abandoned due to resistance, confusion, and lack of communication, but it does not necessarily provide you with a roadmap to reinforced, sustained change.
8. Kotter’s Theory
Developed by Harvard Business School professor John P. Kotter, Kotter’s Theory for change management is divided into eight stages:
- Create a sense of urgency
- Build the change team
- Form a strategic vision
- Communicate the vision
- Remove barriers to change
- Focus on short-term wins
- Maintain momentum
- Institute change
Kotter’s 8-Step Change Model does a great job of building enthusiasm and understanding the need for change by building a checklist that serves as a guide. However, this top-down model neglects to include a stage that calls for employee feedback, so there is a risk that employee resistance will stall the process.
For larger companies, it can work very well. But for smaller companies, in which feedback is critical and expected, you risk employee resentment and alienation. Pair it with other models that allow for employee feedback throughout the process.
9. Maurer 3 Levels of Resistance and Change Model
The Maurer 3 Levels of Resistance and Change Model is unique in that it centers on what causes changes to fail. This model focuses on three critical levels of resistance:
- I don’t get it
- I don’t like it
- I don’t like you
The creator of this model, Rick Maurer, believes that up to two-thirds of significant changes will fail due to lack of information, negative emotional reactions to change, or lack of trust and confidence in the person or people trying to implement the change.
“I don’t get it.”
People are prone to rejecting what they do not understand. When employees do not fully comprehend the need for the change or the change itself, you’ve already set yourself up for failure. It’s critical that employees are given the information that will allow them to see the necessity for the change.
“I don’t like it.”
Emotional reactions can be a huge barrier to implementing change. If employees feel frustrated by or even fearful of the change, they are likely to dig their heels in and resist. Preparing for and managing this expected roadblock is key to moving forward with the change.
“I don’t like you.”
You don’t need to be best friends with the people affected by the change, but if your employees do not trust your judgement and expertise, they may put up more of a fight. If you are confident and informed about the need for change as well as the process for implementing it, your employees will be more receptive.
While the Maurer 3 Levels of Resistance and Change Model is best paired with a step-by-step guide, anticipating and understanding forms of resistance can be incredibly valuable.
10. Deming Cycle (PDCA)
The Deming Cycle, which was originally developed by Dr. Williams Edwards Deming, is also known as the Plan-Do-Check-Act (PDCA) cycle. This framework focuses on process improvement and is divided into four phases:
The four phases help you identify the issues that need addressing, tackle those problems through change, and keep the pulse on the implemented changes to see if further action or adjustment is needed.
PDCA is called a cycle instead of a model because it is designed to work on a loop. You identify issues and potential improvements during the planning stage, then implement them on a small scale, such as within one team or a small department. You then check and monitor progress to see if this change could benefit from adjustments, and then you act accordingly. Acting could mean implementing the change in other areas of the company, or it could mean going back to the planning stage.
This change management framework works best on a small scale, testing changes on a single team or department and tracking results before implementing changes company-wide.
Change will rarely be welcomed, but proper management can minimize negative reactions. Choose a change management model that functions as a compass pointing you towards your “True North” or desired outcome, and the path to successful change adoption will be much easier to navigate.
Continued support throughout a change is essential, especially with big changes such as adopting new software. Leveraging the right change management tools can help you attain the support you need for major changes in the organization.
Whatfix is designed to provide interactive guidance to educate and support users to ensure smooth transitions. Contact us to discuss how we can help guide your teams towards successful, sustained change.
Use the models, methods, best practices, and tools explained in this change management white paper to manage your next organizational change.