The Ultimate Guide to Dreamforce 2024

How Salesforce Uses CRM Analytics to Drive Decision-Making 

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• Speakers: Jonathan Norton, Director, Product Management, Salesforce;Kuber Sharma, Director, Product Management, Salesforce

Get an exclusive peek into how Salesforce leverages CRM Analytics and Sales Cloud within its end-to-end solutions for data management, analytics, and visualization. Discover the power of data-driven decision-making and gain insights into how CRM Analytics can transform your business strategies.

Sales Enablement: Outcome-based Programs Native to CRM

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• Speakers: Jessica Holt Ware, AVP, Sales Productivity, Salesforce; Madeleine Gill, Director of Product Management, Salesforce; Spencer Grover, Product Marketing Manager, Sales Cloud, Salesforce

Elevate your sales team’s performance by learning how to embed sales enablement directly into the CRM flow of work. Discover strategies to enhance win rates and drive  revenue outcomes with seamless integration.

Revenue Cloud Roadmap: Product to cash  #1 AI CRM 

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• Speakers: Brion Schweers, SVP, Revenue Cloud Solutions, Salesforce; Arun Abichandani, VP Product Management, Salesforce; Anand Anjaria, VP, Digital Enterprise Solutions, Cisco Systems;Meredith Schmidt, EVP GM, Revenue Cloud, Salesforce;Dan Milbrath, Senior Director, Product Management – Revenue Cloud, Salesforce

Be at the forefront of revenue growth innovation by exploring the roadmap for Revenue Lifecycle Management on the #1 AI CRM. Gain insights into upcoming innovations across CPQ, Billing, and Contract Lifecycle Management.

Sales Engagement: Guided Selling & AI Built-in to Your CRM 

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• Speakers: Maegan Rolando, Director, Supply Strategy and Operations, Grubhub; Spencer Grover, Product Marketing Manager, Sales Cloud, Salesforce; Charlie Elbert, Vice President, Sales Development, Salesforce 

Explore the new era of sales with guided selling and AI-integrated experiences. Witness how AI brings context to every interaction, enabling your sales team to excel in the dynamic business landscape.

Create Actionable Insights in Egen Revenue Intelligence 

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• Speakers: Mike Daly, Global Sales Operations Leadership Team, Keysight Technologies Inc.; Michael Knowles, Client Partner, SpringML

Unleash the potential of SpringML Revenue Intelligence solution, which empowers you to generate actionable insights on pipeline and revenue within Salesforce. Transform your data into possibilities and drive revenue growth.

Solve for Consumption Forecasting with Real-Time Analytics 

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• Speakers: Deepa Gopinath, SVP & Deputy CIO, Databricks; Jorge Perez Pratt, Salesforce Tech Lead, Atrium

Discover how technology companies can leverage real-time analytics for consumption forecasting. Gain a comprehensive view of your business, enabling you to make informed decisions and drive growth.

Enablement: Get Reps to Quota Fast with Automated Programs 

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• Speaker: Dini Mehta, Operating Partner at Operator Collective (Ex-CRO at Lattice), Operator Collective; Aubrey Gavin, Senior Product Manager, Salesforce;
  Spencer Grover, Product Marketing Manager, Sales Cloud, Salesforce

Explore the diverse paths to achieving sales quotas and discover the power of automated and personalized enablement strategies to maximize seller performance.

How SaaS Companies Can Create Frictionless Sales Experiences 

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• Speakers: Lizzy Perruzzi, Product Manager, Revenue Intelligence, Salesforce; John Elliott, Sr. Director, GTM Apps, Crowdstrike

Uncover the potential of leveraging analytics to enhance your selling experience. Learn how data-driven strategies can drive adoption, and productivity, and create frictionless sales interactions.

Roundtable: Salesforce Finance Uses AI + Data for Efficiency

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• Speakers: Delphine Rouvillois, Manager, Finance Analytics, Salesforce; Mike Crook, Senior Director, Finance Data Office, Salesforce

Discover how Salesforce’s finance team uses AI and data for data-driven decisions. These sessions preview the excitement at Dreamforce 2024, where transformative experiences await. 

Revenue Cloud Keynote: Profitable Growth with Unified RevOps 

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• Speakers: Brion Schweers, SVP, Revenue Cloud Solutions, Salesforce; David Beebe, Senior Director, Solution Engineering, Salesforce; Meredith Schmidt: EVP GM, Revenue Cloud, Salesforce; Meg Lovell: VP, Business Transformation, Everbridge

Uncover the secrets to driving profitable growth by aligning Sales, Finance, and Legal on the CRM platform. Learn how Revenue Cloud can help you navigate growth challenges and achieve profitability.

10x Your Sales Coaching Impact with Data + AI 

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• Speaker: Sydney Stento, Senior Sales Development Manager, Athenahealth; Spencer Grover, Product Marketing Manager, Sales Cloud, Salesforce; Bryan Corcoran, Director, Product Management, Salesforce

Enhance your sales coaching strategies with the power of data and AI. Discover how to supercharge your coaching efforts, empower managers, and drive remarkable improvements in your sales team’s performance.

Hire, Mentor, and Build All-Star Salesforce Teams 

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• Speaker: James Coelho, Salesforce Architect, SF Opportunist

Unlock the secrets of assembling top-tier Salesforce teams through effective hiring and mentoring strategies. Learn how to foster a thriving team culture for ultimate success.

15 DevOps Center Tips for Developers in 20 Minutes 

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• Speakers: Christian Szandor Knapp, Principal Technology Evangelist, DIA die.interaktiven GmbH & Co KG; Daniel Stange, CTO, die.interaktiven GmbH & Co. KG

Discover valuable tips for DevOps Center usage in just 20 minutes. Learn how to set up, bundle, stage, and automate quality gates effectively for improved development workflows.

3 Tips for Trusted AI Experiences 

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• Speakers: Sarah Flamion, Research Architect, Salesforce; Kat Holmes, EVP, Chief Design Officer, Salesforce

Explore three essential tips for successful and trusted AI experiences. Learn how prompt templates, the AI gateway, and design principles contribute to building reliable AI solutions.

True to the Core Customer Forum 

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Speakers: Kat Holmes, EVP, Chief Design Officer, Salesforcel; Patrick Stokes, EVP, Product & Industries Marketing, Salesforce; Parker Harris, Co-Founder and CTO, Salesforce

Join Co-founder and CTO Parker Harris for the annual True to the Core customer forum. Get insights into Salesforce’s product roadmap and engage in a live Q&A session.

Supersize Service with AI 

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• Speakers: Grant Riewe, CTO, Vibrant Emotional Healthl; Matt Beveridge, VP of Global Service Delivery, Zebra; Connor Marsden, EVP, North America Service Cloud, Manufacturing, Retail, and Consumer Goods, Salesforce

Discover how AI-powered solutions will revolutionize service experiences. Learn how AI, data, and CRM come together to enhance service scalability and effectiveness.

Zero to 360: Native CRM Analytics in Salesforce 

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• Speakers: Robert Galla, Technical Architect, Salesforce; Cindy Block, Principal Solutions Engineer, CRM Analytics, Salesforce

Get hands-on experience with CRM Analytics by setting up a dashboard template and deploying it in Salesforce. Learn the essentials of CRM Analytics and its benefits.

Manufacturing Service Innovations Fueled by AI + Data + CRM 

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• Speakers: Tony Kratovil, VP & GM, Manufacturing Industry Product & Solutions, Salesforce; Vivek Kestur, Vice President – Digital Transformation, Copeland

Discover how manufacturers can leverage AI, data, and CRM to provide personalized services, predict demand, and maintain profitable sales. Learn how these innovations drive customer satisfaction and support profitability.

Rank Up with AI + Data + CRM on Trailhead 

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• Speakers: Tarah Kayne, Athlete, N/A; Megan Petersen, Director, Trailblazer Engagement, Salesforce

Join this session to learn how to advance your skills on Trailhead, create a Road to Ranger plan, and access the latest AI + Data + CRM content. Elevate your learning journey and stay up to date with cutting-edge technologies.

Sales Planning: New and Native to the #1 AI CRM for Sales

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• Speakers: Chip Van Alstyne, Principal Solution Engineer, Sales Performance Management, Salesforce; Ben Brantly, GM & VP, Product, Salesforce; Ishtmeet Sahni, Director, SMGS Planning Tools, Amazon; Mark Loesel, Director, Product Marketing, Salesforce

Delve into the world of sales planning on the #1 AI CRM. Learn about intuitive, agile, and collaborative planning powered by rich data and native to your CRM for efficient revenue growth.

Slack Keynote: Boost Productivity with Automation, CRM & AI 

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• Speaker: Lidiane Jones, CEO, Slack, Salesforce

Discover how Slack enhances productivity across businesses with automation, CRM, and AI. Explore how Slack serves as the productivity platform for Customer 360, driving knowledge sharing and collaboration.

Data-Driven Growth: The Power of Financial Analytics

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• Speaker: Ryan Sieve, Chief Technology Officer, Accounting Seed

Gain insights into how accurate and trusted accounting data can drive your business strategy. Discover how CRM Analytics can visualize financial data to provide key insights for decision-making.

Helping Members Navigate Their Care on the #1 AI CRM 

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• Speakers: Samantha Murphy, Global Head, Healthcare Industry Advisory & Business Consultants, Salesforce ; Joe Pulice, Industry Marketing – Payer, Salesforce; Benjamin Morrow, Lead Solution Engineer, Salesforce; Bill Giard, CTO and Vice President of Enterprise Architecture & Health Innovation, California Physicians’ Service

Discover how a care management solution connects care teams, clinicians, members, and family members to elevate healthcare consumer engagement. Explore the potential of CRM-powered solutions in the healthcare industry.

Retail: Future-Proof Your Front Line with AI + Data + CRM 

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• Speaker: Kristin Pirazzini, Principal Solution Engineer, Salesforce; Gayla Jurevich, Leader, Global Technology Enterprise Applications, Specialized Bicycles; Kamal Tahir, Senior Manager, Industry Marketing, Salesforce

Explore strategies to enhance productivity and collaboration for retail employees. Learn how AI, data, and CRM solutions can optimize operations and unlock growth in the retail sector.

Enhance Client Engagement in Staffing and Recruiting with AI 

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• Speakers: Adele Wolf, RVP, Salesforce; Peter Howerton, VP, Salesforce Platform and Service Delivery, TrueBlue; Charlie Angione, Solution Engineer, Salesforce

Discover how AI + Data + CRM can empower staffing and recruiting firms to expand client relationships, uncover opportunities, and operate more effectively. Explore strategies for leveraging data-driven insights.

Transform Your Manufacturing Service Experience 

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• Speakers: Robert Teverino, Director, IT Sales and Service Enablement; Eaton Nanda Chitrala, Director, Manufacturing Industry Solutions & Strategy, Salesforce

Learn how manufacturers can transform their service business using automation to streamline processes. Discover how AI, data, and CRM solutions enhance customer support, complaints, and product issue management.

Say Hello to Salesforce Contracts 

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• Speakers: Sai Thilak Kumar, Sr. Product Manager, Salesforce; Meg Lovell, VP, Business Transformation, Everbridge; Brandt Hill, Product Marketing Director, Salesforce; Erwan Kerebel, Senior Director, Product Management, Revenue Cloud, Salesforce

Discover Salesforce Contracts, an innovative solution that accelerates sales with Contract Lifecycle Management (CLM) on the #1 AI CRM. Explore how it enhances contract management and deal closure.

Capture the Business value of AI and data

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• Speakers: Wendy Batchelder, Chief Data Officer, Global Data Governance, Salesforce; Lisa Ginther Huh, Senior Product Marketing Manager, Salesforce

Join a discussion on improving your data strategy, governance, and data culture for increased business success with AI, data, and analytics. Learn from industry experts on how to harness the power of data.

Manufacturing Keynote: The Future of Customer Operations 

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• Speakers: Achyut Jajoo, SVP & GM, Manufacturing & Automotive, Salesforce; Adam Alfano, SVP Manufacturing, Auto, Energy, Salesforce; Patrick Thompson, Chief Information & Digital Transformation Officer, Albemarle; Lauren Parker, Vice President, Service for Manufacturing, Salesforce; August Krys, Industry Solutions and Strategy Senior Manager, Manufacturing, Salesforce; Stephanie Smith, Principal Solution Engineer, Salesforce

Discover the future of manufacturing customer operations powered by AI, data, and CRM. Industry experts unveil the latest innovations that will reshape the manufacturing landscape.

Public Sector Keynote: The Future of Government Is Here

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• Speakers: Nasi Jazayeri, EVP and GM Public Sector and Net Zero Cloud, Salesforce; Karen Rewalt, Senior Director Product Management, Salesforce; Jon Moore, Director, Global Public Sector Marketing, Salesforce; Nadia Hansen, Digital Transformation Executive, Salesforce; Jennifer Ward, VP, of Solution Engineering, Salesforce; Joe Foster: Cloud Computing Program Manager, NASA

Explore how government agencies are leveraging AI, data, and CRM to respond more efficiently to the needs of their citizens. Discover how the future of government is being transformed by technology.

Future of Field Service: Customer Panel with Q&A 

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• Speakers: Nick Mraz, Strategic National Installation Director, Pella; Teri Power, IT Director, FPL

Immerse yourself in the future of field service with autonomous apprentices powered by AI, data, and CRM. Explore how Field Service GPT empowers your team, streamlines operations, and delivers exceptional service.

Improve Health Outcomes with Connected Experiences 

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• Speakers: Nicola McQueen, CEO, NHS Professionals; Mary-Grace Brandt, Division Director, Michigan Department of Health and Human Services; Fay Flevaras, First Assistant Secretary Digital Transformation & Delivery, Department of Health and Aged Care

As we transition into a post-digital era, discover how AI, data, and CRM transform healthcare. Learn from public health leaders about leveraging these trends to improve health outcomes.

Architect Keynote: The Future Is Well-Architected 

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• Speakers: Jeanine Walters, Principal Architect, Software Engineering Salesforce; Susannah Plaisted, Lead Evangelist, Architect Relations, Salesforce; 

Karishma Lalwani, Senior Director, Product Management, Certified Technical Architect, Salesforce; Marc Braga, Senior Director, Technology, Salesforce; Zayne Turner, Architect Relations, Salesforce; Nicole Holmes, Certified Principal Enterprise Architect, Salesforce; Atul Kshirsagar, Software Architect, Salesforce; Parker Harris, Co-Founder and CTO, Salesforce

Join Parker Harris and experts to learn how to apply Well-Architected principles across AI, data, and CRM. Gain insights into the latest innovations from the architects and engineers who built them.

Supersize Service with AI

• Link to session
• Speakers: Grant Riewe, Chief Technology Officer, Vibrant Emotional Health; Matt Beveridge, Vice President of Global Service Delivery, Zebra; Connor Marsden, Executive Vice President, North America Service Cloud, Manufacturing, Retail, and Consumer Goods, Salesforce

Explore how AI-powered solutions revolutionize service experiences. Learn how AI, data, and CRM combine to enhance service scalability and effectiveness.

Going for Digital Transformation Gold with the IOC

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• Speakers: Michelle McGuire Christian , Principal, Deloitte & Touche LLP; Ilario Corna, Chief Information Technology Officer, International Olympic Committee

The core of the International Olympic Committee’s strategy lies in digitalization. Come together with the Chief Information Officer and Deloitte to explore their path, the benefits brought to the nonprofit, and the insights gained from their experience.

Architect an Application Lifecycle for AI Solutions

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• Speakers: Vickie Jeffery, Head of Technology, Ausure; Andrés Catalán, Senior Delivery Principal, Slalom; Squire Kershner, Salesforce Architect, Baird

Engage actively with Salesforce Well-Architected during this interactive workshop, where you’ll pinpoint trade-offs and interdependencies. Through this process, you’ll develop a roadmap for integrating AI capabilities into an organization.

Sessions are first come, first seated. Space is limited

Build Your Data Strategy for Financial Services Cloud

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• Speakers: Jason Carroll, Field CIO, Banking Strategy, Salesforce; Lori Borg, Sr product marketing manager, Financial Services Cloud, Salesforce.

Discover how financial service institutions are addressing a significant obstacle they face: data management. Develop your data strategy and grasp the integration of Financial Services Cloud, MuleSoft, and Data Cloud in this context.

Discover the AI-Driven Platform for Deals and Investors

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• Speakers: Moustafa ElBialy, CIO, Kleiner Perkins; Hye Kyung Lee, Chief Solutions Officer, InvestorFlow

Participate in InvestorFlow’s session to gain insights into harnessing AI for discovering fresh investment prospects and enhancing investor connections. Delve into ways your company can unlock financial possibilities through AI-powered interactions.

Drive Donor Engagement Across Sales, Service, and Marketing

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• Speakers: Diane Pomenti, Head of Strategic Technology Services, Vanguard Charitable; David Deitch, Sr. Director of Financial Services, Slalom; Carol Dow, CIO, Vanguard Charitable

Discover how Vanguard Charitable is reshaping the Donor Experience, empowering donors to optimize their enduring philanthropic objectives using the Salesforce Platform.

Innovation & Scale in Lending to Fuel Profitability

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• Speakers: Geoff Green, Industry Advisor, Mortgage and Lending, Salesforce; Brett Nelson, Industry Solutions Specialist, Salesforce; Lyra Waggoner, CIO, Movement Mortgage

Amidst the economic downturn, lenders persist in adopting Salesforce for innovation and expansion, driving profitability. Witness firsthand how lenders utilize Salesforce to drive innovation throughout the loan lifecycle and more.

The Future of App Development: Fast and Low Code

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• Speakers: Jason Howe, CIO, Air Force A1, US Air Force, US Air Force; Michael Caracciolo, Senior Manager, Product Marketing, Salesforce

With new innovations, government IT can deliver scale and seamless services with fewer resources. Hear best practices from government leaders on quickly and efficiently developing secure apps.

Driving Enrollment Through Personalized Marketing Engagement

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• Speakers: Garret Yoshimi, VP for Information Technology and CIO, University of Hawai’i; Karen Stock, Account Executive, Strata Information Group, Inc.

Through novel advancements, governmental IT can achieve scalability and streamlined services while utilizing fewer resources. Gain insights from government experts on optimal approaches for swiftly and effectively crafting secure applications.

Broadcasts without Bugs: AI-Powered Test Automation for FOX

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• Speakers: Andrew Durrans, Program Architect; Garrett Boss, CIO – West Coast, FOX Corporation

What is FOX Corp’s method for ensuring uniform content delivery to countless viewers across numerous domains and applications? Explore FOX’s path to generating revenue through the implementation of Copado Robotic Testing.

DeVry University’s Journey to Student-Centric Transformation

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• Speaker: Chris Campbell, CIO, DeVry University

For more than ten years, DeVry University has been committed to providing a comprehensive approach to enhancing student success and well-being through the Salesforce platform. Acquire insights from DeVry’s executives and delve into their perspective on the synergy of AI, data, and CRM.

Digital Transformation of a European National Agency

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• Speakers: Peter Coussement, Senior Advisor to the Minister, FOD Justitie; Jimmy De Laet, CIO, FOD Justitie

A nationwide agency employed specialized data models tailored to the public sector, along with case management functionalities and no-code tools, to digitize and expedite processes, thereby achieving quicker time-to-value.

Trailblazer Story: Digitizing with Public Sector Solutions

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• Speakers: Eric Brunner, Application Engineering Manager, United Auburn Indian Community; Paula Starr, Chief Information Officer (CIO), Cherokee Nation

Discover how various agencies are transitioning their services into the digital realm using Public Sector Solutions. This approach enables them to offer quicker and more streamlined support to their communities, ultimately making a more significant difference for their constituents.

From Good to Great: Automate Advertising Sales Operations

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• Speakers: Christopher Dean, SVP & GM Communications & Media, Salesforce; Raj Srinivasan, CIO, Sony Pictures Networks India; Brian Bergen, VP, Marketing, Salesforce

Unleash the potential of your advertising sales team through the synergy of data and AI. Join us to explore established tactics that enhance efficiency and propel revenue growth within the ever-evolving landscape of advertising sales.

Generac’s Global Strategy with Manufacturing Cloud

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• Speaker: Tim Dickson, CIO, Generac Power Systems, Inc.

Embark on Generac’s voyage towards scalability alongside NeuraFlash: Experience the worldwide implementation of the Manufacturing Cloud, facilitating expansion through consolidated data, optimized processes, and novel insights.

Automate Care Processes Outside the Clinic

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• Speakers: Josh Morrell, VP Population Health and Analytics, Humana – CenterWell; Megan Frost, Sr. Director of Business Consulting HLS, Salesforce; Jason Marlowitz, CIO, CenterWell Primary Care, Humana

Simplifying patient care coordination, whether they’re at home or on the move, has never been easier. Explore how our platform can streamline the process of managing care outside the clinic.

Innovation at Generac with MuleSoft: Integration for Success

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• Speakers:Rahul Sengupta, Executive Vice President of Sales, Apisero; Tim Dickson, CIO, Generac Power Systems, Inc.

Participate in this engaging session to gain insights into Generac’s collaboration with Apisero, an NTT DATA company, as they propel digital transformation and enhance customer experiences through the utilization of MuleSoft.

State of IT: Top Challenges and Priorities Today

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• Speakers: Alvina Antar, CIO, Okta; Prakash Kota, CIO, Auotdesk; Daniela Kirchhubel, Director, Platform Product Marketing, Salesforce; Tim Dickson, CIO, Generac Power Systems, Inc.

In a landscape where teams strive to adapt to changing KPIs and economic demands, the act of recalibration holds greater significance. Join esteemed CIOs to discover the key areas every IT leader should concentrate on in order to steer successful transformation.

Modernize Your Manufacturing Commercial Operations

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• Speakers: Mark Schmidt, Sr. Director, Industry Solutions & Strategy, Salesforce; Luna Hirose, Solution Engineer, Salesforce; Tim Dickson, CIO, Generac Power Systems, Inc.

Discover how the integration of AI, data, and Manufacturing Cloud can expedite your journey toward achieving digital transformation.