![Picture of Levi Olmstead](https://whatfix.com/blog/wp-content/uploads/2021/06/levi.jpeg)
Levi Olmstead
Dreamforce 2023 feels like just yesterday, and now we’re eagerly anticipating Dreamforce 2024! Once again, Trailblazers are gearing up for an extraordinary three-day event in San Francisco, brimming with innovative experiences and knowledge-building sessions.
This year, Dreamforce 2024 will center around AI-powered innovation, enabling faster data-driven decisions and more intelligent CRM solutions.
With over 1,500 sessions and 115+ visionary speakers, the event guarantees an exceptional learning opportunity. And let’s not forget about the much-anticipated Dreamfest, a truly majestic experience!
To ensure you have an unforgettable time at Dreamforce, we have gathered all the essential information you need for pre-registration, registration, and a comprehensive guide to the exciting events taking place throughout the three days.
Dreamforce is Salesforce’s renowned annual conference, recognized as one of the largest software conferences globally. With an impressive attendance of over 170,000 professionals from around the world converging on San Francisco, Dreamforce caters to all types of Trailblazers. The conference offers a diverse range of experiences, including inspiring keynotes, informative sessions, exclusive insights into Salesforce’s upcoming innovations, networking parties, and even concerts. It’s an epic event that shouldn’t be missed!
For an unparalleled Dreamforce experience, make sure to register for DreamFix, providing you with the ultimate package of benefits and opportunities.
Dreamforce 2024 occurs from September 17th to 19th, 2024, at the Moscone Centre in San Francisco. However, if attending in person isn’t feasible, Salesforce has introduced a new streaming service called Salesforce+, allowing you to participate in Dreamforce from anywhere. Register early, as ticket prices increase as the event draws closer, and remember that Dreamforce ALWAYS sells out!
Attending Dreamforce is an unparalleled experience, though it does come at a cost. The prices vary depending on when you purchase your pass. Here are the pricing details for Dreamforce 2024:
Included in this price are breakout and theatre sessions, hands-on workshops, ‘Circles of Success’ roundtable discussions, networking events, the welcome reception, and the Dreamfest concert. It also includes daily morning and afternoon refreshments, as well as lunch.
Registering for Dreamforce 2024 is a straightforward process. Follow these simple steps to secure your passes and accommodations:
Dreamforce always brings together renowned names and thought leaders to speak at the conference.
Last year, the event featured distinguished individuals such as Matthew McConaughey, Bono, Jennifer Hudson, and many more as keynote speakers. This year’s lineup promises an impressive roster of household names, SaaS leaders, and innovative entrepreneurs. As usual, co-CEOs Marc Benioff and Parker Harris are likely to kick-start the 2024 conference.
Our recommendation is to prioritize attending the major keynotes while also making time for smaller, more personalized sessions.
The Dreamforce Agenda Builder is a useful tool that helps you plan, schedule, and organize all the sessions and keynotes you’re interested in attending. When planning, remember to register early, as popular keynotes and trendy sessions tend to fill up quickly.
Take the time to explore all the Dreamforce 2024 sessions that align with your interests. You can start favoriting or saving sessions that stand out to you.
Once you’ve decided, you can register and bookmark those sessions in the Dreamforce Agenda app. After building your Dreamforce agenda, export it to your calendar app or print it for easy reference.
Get an exclusive peek into how Salesforce leverages CRM Analytics and Sales Cloud within its end-to-end solutions for data management, analytics, and visualization. Discover the power of data-driven decision-making and gain insights into how CRM Analytics can transform your business strategies.
Elevate your sales team’s performance by learning how to embed sales enablement directly into the CRM flow of work. Discover strategies to enhance win rates and drive revenue outcomes with seamless integration.
Be at the forefront of revenue growth innovation by exploring the roadmap for Revenue Lifecycle Management on the #1 AI CRM. Gain insights into upcoming innovations across CPQ, Billing, and Contract Lifecycle Management.
Explore the new era of sales with guided selling and AI-integrated experiences. Witness how AI brings context to every interaction, enabling your sales team to excel in the dynamic business landscape.
Unleash the potential of SpringML Revenue Intelligence solution, which empowers you to generate actionable insights on pipeline and revenue within Salesforce. Transform your data into possibilities and drive revenue growth.
Discover how technology companies can leverage real-time analytics for consumption forecasting. Gain a comprehensive view of your business, enabling you to make informed decisions and drive growth.
Explore the diverse paths to achieving sales quotas and discover the power of automated and personalized enablement strategies to maximize seller performance.
Uncover the potential of leveraging analytics to enhance your selling experience. Learn how data-driven strategies can drive adoption, and productivity, and create frictionless sales interactions.
Discover how Salesforce’s finance team uses AI and data for data-driven decisions. These sessions preview the excitement at Dreamforce 2024, where transformative experiences await.
Uncover the secrets to driving profitable growth by aligning Sales, Finance, and Legal on the CRM platform. Learn how Revenue Cloud can help you navigate growth challenges and achieve profitability.
Enhance your sales coaching strategies with the power of data and AI. Discover how to supercharge your coaching efforts, empower managers, and drive remarkable improvements in your sales team’s performance.
Unlock the secrets of assembling top-tier Salesforce teams through effective hiring and mentoring strategies. Learn how to foster a thriving team culture for ultimate success.
Discover valuable tips for DevOps Center usage in just 20 minutes. Learn how to set up, bundle, stage, and automate quality gates effectively for improved development workflows.
Explore three essential tips for successful and trusted AI experiences. Learn how prompt templates, the AI gateway, and design principles contribute to building reliable AI solutions.
Speakers: Kat Holmes, EVP, Chief Design Officer, Salesforcel; Patrick Stokes, EVP, Product & Industries Marketing, Salesforce; Parker Harris, Co-Founder and CTO, Salesforce
Join Co-founder and CTO Parker Harris for the annual True to the Core customer forum. Get insights into Salesforce’s product roadmap and engage in a live Q&A session.
Discover how AI-powered solutions will revolutionize service experiences. Learn how AI, data, and CRM come together to enhance service scalability and effectiveness.
Get hands-on experience with CRM Analytics by setting up a dashboard template and deploying it in Salesforce. Learn the essentials of CRM Analytics and its benefits.
Discover how manufacturers can leverage AI, data, and CRM to provide personalized services, predict demand, and maintain profitable sales. Learn how these innovations drive customer satisfaction and support profitability.
Join this session to learn how to advance your skills on Trailhead, create a Road to Ranger plan, and access the latest AI + Data + CRM content. Elevate your learning journey and stay up to date with cutting-edge technologies.
Delve into the world of sales planning on the #1 AI CRM. Learn about intuitive, agile, and collaborative planning powered by rich data and native to your CRM for efficient revenue growth.
Discover how Slack enhances productivity across businesses with automation, CRM, and AI. Explore how Slack serves as the productivity platform for Customer 360, driving knowledge sharing and collaboration.
Gain insights into how accurate and trusted accounting data can drive your business strategy. Discover how CRM Analytics can visualize financial data to provide key insights for decision-making.
Discover how a care management solution connects care teams, clinicians, members, and family members to elevate healthcare consumer engagement. Explore the potential of CRM-powered solutions in the healthcare industry.
Explore strategies to enhance productivity and collaboration for retail employees. Learn how AI, data, and CRM solutions can optimize operations and unlock growth in the retail sector.
Discover how AI + Data + CRM can empower staffing and recruiting firms to expand client relationships, uncover opportunities, and operate more effectively. Explore strategies for leveraging data-driven insights.
Learn how manufacturers can transform their service business using automation to streamline processes. Discover how AI, data, and CRM solutions enhance customer support, complaints, and product issue management.
Discover Salesforce Contracts, an innovative solution that accelerates sales with Contract Lifecycle Management (CLM) on the #1 AI CRM. Explore how it enhances contract management and deal closure.
Join a discussion on improving your data strategy, governance, and data culture for increased business success with AI, data, and analytics. Learn from industry experts on how to harness the power of data.
Discover the future of manufacturing customer operations powered by AI, data, and CRM. Industry experts unveil the latest innovations that will reshape the manufacturing landscape.
Explore how government agencies are leveraging AI, data, and CRM to respond more efficiently to the needs of their citizens. Discover how the future of government is being transformed by technology.
Immerse yourself in the future of field service with autonomous apprentices powered by AI, data, and CRM. Explore how Field Service GPT empowers your team, streamlines operations, and delivers exceptional service.
As we transition into a post-digital era, discover how AI, data, and CRM transform healthcare. Learn from public health leaders about leveraging these trends to improve health outcomes.
Karishma Lalwani, Senior Director, Product Management, Certified Technical Architect, Salesforce; Marc Braga, Senior Director, Technology, Salesforce; Zayne Turner, Architect Relations, Salesforce; Nicole Holmes, Certified Principal Enterprise Architect, Salesforce; Atul Kshirsagar, Software Architect, Salesforce; Parker Harris, Co-Founder and CTO, Salesforce
Join Parker Harris and experts to learn how to apply Well-Architected principles across AI, data, and CRM. Gain insights into the latest innovations from the architects and engineers who built them.
Explore how AI-powered solutions revolutionize service experiences. Learn how AI, data, and CRM combine to enhance service scalability and effectiveness.
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Engage actively with Salesforce Well-Architected during this interactive workshop, where you’ll pinpoint trade-offs and interdependencies. Through this process, you’ll develop a roadmap for integrating AI capabilities into an organization.
Sessions are first come, first seated. Space is limited
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Discover how Vanguard Charitable is reshaping the Donor Experience, empowering donors to optimize their enduring philanthropic objectives using the Salesforce Platform.
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With new innovations, government IT can deliver scale and seamless services with fewer resources. Hear best practices from government leaders on quickly and efficiently developing secure apps.
Through novel advancements, governmental IT can achieve scalability and streamlined services while utilizing fewer resources. Gain insights from government experts on optimal approaches for swiftly and effectively crafting secure applications.
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Discover how various agencies are transitioning their services into the digital realm using Public Sector Solutions. This approach enables them to offer quicker and more streamlined support to their communities, ultimately making a more significant difference for their constituents.
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Embark on Generac’s voyage towards scalability alongside NeuraFlash: Experience the worldwide implementation of the Manufacturing Cloud, facilitating expansion through consolidated data, optimized processes, and novel insights.
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Participate in this engaging session to gain insights into Generac’s collaboration with Apisero, an NTT DATA company, as they propel digital transformation and enhance customer experiences through the utilization of MuleSoft.
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When planning your attendance at Dreamforce 2024, don’t forget to book your accommodations. It’s recommended to choose hotels in close proximity to the Moscone Center for convenience. Some of the best Dreamforce hotels to consider include Parc 55 San Francisco, The SF Central Hotel, Inn at the Opera, and Bei San Francisco Trademark Collection by Wyndham.
This is an ideal time to book your accommodations as there are numerous hotel options and alternative accommodations available throughout the city. San Francisco itself offers a captivating exploration experience!
To find affordable hotels for Dreamforce, make sure to utilize hotel comparison sites such as Booking.com, Expedia.com, Hotels.com, and Kayak. Additionally, consider hostels and Airbnb as excellent options for last-minute stays.
If you decide to stay outside the Moscone Center area, the BART train system provides an economical public transportation option to reach the venue from hotels located further away.
The most thrilling aspect of Dreamforce is undoubtedly the larger-than-life concert known as ‘Dreamfest,’ featuring top-tier musicians.
Last year, Dreamforce had the honor of booking the Foo Fighers as the headliner for its Dreamforce concert.
Dreamfest 2024 is headlined by Elton John. The event will be one you don’t want to miss!
A quick note: In previous years, Oracle Park, the venue for Dreamfest, has reached its capacity. To secure a better view of the concert, it is recommended that you arrive early. Those who arrive early enough will have the opportunity to enter the general admission area on the field itself.
There’s an array of incredible parties to anticipate during Dreamforce 2024, some organized by Salesforce itself, while others are hosted by SaaS vendors and SFDC partners.
Salesforce sponsors and solution providers throw numerous parties throughout the city, and attendance is free (as long as you register before they reach capacity).
These Dreamforce parties offer fantastic networking opportunities with peers and the chance to explore different SaaS providers. Be sure to RSVP for the ones that interest you in advance.
We’re keeping a close eye on all the updates about Dreamforce parties. Stay tuned for the comprehensive list of parties.
Similar to last year, this year you can once again experience Dreamforce 2024 through Salesforce+. It’s a new streaming platform that enables Trailblazers to be part of the event from anywhere. Salesforce+ provides access to select Dreamforce sessions and grants subscribers unlimited access to all of Salesforce’s original content and series. The best part? The platform is free and available to everyone!
If you’re still contemplating whether to attend Dreamforce 2024, here are some compelling reasons that might sway your decision:
Is it your first year attending Dreamforce?
We asked nine influential Salesforce personalities for advice on how to take full advantage of the event, stories from Dreamforce’s past, and anything relevant they wanted to share.
“Dreamforce 2017 at the Dreamfest with both Lenny Kravitz and Alicia Keys, followed by a private showcase by will.i.am. In the same week, I was also able to attend the Metallica concert for the Band Together Bay Area event! I know festivals that would be jealous of that lineup. The second one will be Dreamforce 2019, which happened during the same week as my birthday. So, we decided to celebrate my birthday at the karaoke with my Ohana from all over the globe.”
“Hard to believe this was 10 years ago already, but one of my favorite Dreamforce experiences was the Blondie and Green Day concert at what is now Oracle Park. With typical San Francisco weather, it rained. The set started well, and the field was super crowded despite the rain. As Green Day was starting a song midway through the set, the audio system completely stopped working. Billie Joe quickly pivoted and played a few classics that the full crowd would know, and we all sang along. The sound crew got the system working again, one microphone or instrument at a time, so things came back slowly. It was quite the concert—one I’ll never forget!”
“During the very intimate Dreamforce of 2021 (limited to 1000 people due to the pandemic), the Foo Fighters played the Dreamfest Concert. There were fewer than 500 people present. I was dancing up close and personal off to the side of the stage with all the blow-up mascots around me, and David Gruhl called me (and the mascots) out for having the time of my life!! I took a picture with the mascots and was featured on Salesforce’s social media the next day. I was ‘Salesforce famous’ for a day.”
“My favorite year was the post-COVID invite-only Dreamforce. It was so easy to find and connect with others. It was by far the best Dreamforce for me.”
“As a fan of Salesforce and its leaders, shaking hands with Marc Benioff, Parker Harris, and other influential figures was a dream come true. I couldn’t believe I could meet and greet some of the most successful people in the industry. Connecting with them and participating in such an iconic event was an incredible feeling.”
“Two days before DF19, I went on a road trip with an international group of people I know from the Salesforce community (Ohana). We visited a Redwoods park near Santa Cruz and had lunch on the wharf in Monterey. It was great to venture outside of San Francisco and connect with people on a different level than you would while running from venue to venue during Dreamforce.”
“It’s my first in-person Dreamforce, but I still have multiple memories with it:
When my friend and fellow MVP – Vinay Chaturvedi, went to Dreamforce for the first time, I did a watch party live the same day. He took us on a virtual tour.
When my visa got canceled last year, I attended it online, but when I saw my friend Melissa Hill Dees live sitting during the keynote, I felt like I was right there with her with my community. Finally, I’ll be there this year.”
“My most unforgettable Dreamforce memory has to be presenting a session at the Admin theater in 2022. Speaking at Dreamforce is an amazing experience!”
“A few Dreamforces ago, I was invited to an intimate fireside chat with Mark Hamill and Billie Lourd, who were reminiscing about several Star Wars topics. It was fascinating to see them interact and hear them tell stories together.”
“Don’t overload your agenda! Trust me, you would need time between sessions to engage with the speakers, talk with attendees, and walk from one session to another. Wear comfortable shoes, and bring an extra power bank to charge your cellphone.”
“A scheduled and plan is important, but be sure to leave time in between to let organic connections and conversations happen!”
“Go to live, in-person events to – network, network, network!! The sessions are recorded so you have access to that content when you return home. You won’t have access to all those amazing connections you can make if you put yourself out there! I have met people at Dreamforce that have become clients, mentors, mentees, and colleagues.”
“Talk to people. I’m not a natural extrovert, but the best of Dreamforce happens in the hallways. It’s essential to say hello and converse with those around you.”
“Wear comfortable shoes, as you will be walking a lot. It is better to practice walking a couple of miles a day, a month in advance.”
“Wear comfortable shoes (and bring an extra pair.)”
“It’s the Grandest Salesforce Event of the year, dance – dream – network – have fun – learn as much as you can and you won’t regret being there!”
“Check which sessions will be available on Salesforce+ – watch these at a later date and spend the time on things you can only do or see at Dreamforce in person.”
“Given the size of the event and almost frantic pace of activities, if you pass by someone you know and hope to talk to while at Dreamforce, seize the moment to connect with them on the spot since you may not cross paths with them again at the conference.”
“I choose Brandy! I was waiting for so long to have a mascot representing the Marketers. My daughters would have picked Astro. We have so many at home!”
“As a former admin, I’m partial to Cloudy the Goat, but I’d have to say my favorite is Hootie McOwl Face.”
“Cloudy makes me happy – I mean he’s a cute goat that dances, so he is an honorable mention! But I if I have to choose a top it would be Ruth. She was the first female to enter the group and represents the technical architects. As a woman leader in tech, primarily hanging out in the insurance space, I can relate! There were not many women in this vertical in leadership roles a few years ago. I love that I’m part of that change!”
“Einstein because he has so much insight. I learn so much from him.”
“I used to be a Saasy fan but moved to Astro when it was launched. There was no specific reason, it was love at first sight.”
“Blaze the Wolf is my favorite Salesforce mascot! Blaze represents Customer Success, and she is also a bit of an underdog *pun intended*. Blaze helps customers and partners to stay on the path to Customer Success.”
“Ruth – Because I’m an architect.”
“Einstein! I’m a big fan of all the Salesforce Einstein products.”
“Ruth the elephant is my favorite mascot, as architects are always good to have nearby.”
Don’t forget to visit the expo hall and meet all the Dreamforce partners. Make sure to stop by the Whatfix booth at the Moscone Center to meet our team. We are excited to see you there!
If you are considering a tool to streamline your user onboarding and Salesforce training, look no further. We are the perfect solution for your needs. Register for DreamFix to have an unforgettable Dreamforce experience and get a chance to win exciting raffles!
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