Corporate learning is about unlocking the potential of employees to help them grow and thrive in their careers. According to an industry report from TrainingMag, in 2023 the average training budget for large companies was $16.1 million, while midsize companies allocated around $1.5 million, and small companies dedicated approximately $459,177. As more and more organizations commit to building learning cultures, the benefits for employees translate into benefits for their employers as well.
To create corporate learning experiences that go beyond simple dissemination of information to true understanding and growth, many organizations rely on instructional design models like Bloom’s Taxonomy to help deliver better learning experiences.
What Is Bloom’s Taxonomy?
Bloom’s Taxonomy levels are a classification system that arranges learning objectives into six hierarchical levels, each representing a different cognitive skill. These levels include knowledge, comprehension, application, analysis, synthesis, and evaluation.
This taxonomy is a valuable instructional design framework for educators, helping them design effective learning experiences and assess the depth of understanding and thinking skills required for various educational goals.
The History of Bloom’s Taxonomy Levels
Bloom’s taxonomy levels are named after Benjamin Bloom, who in 1956, with David Krathwohl, Max Englehart, Walter Hill, and Edward Furst developed a framework for categorizing educational goals. Since its inception in 1956, Bloom’s Taxonomy levels have been revised and changed. Here are the original and revised versions of Bloom’s Taxonomy.
Original Taxonomy
The original taxonomy was developed in 1956 and consisted of the following categories:
- Knowledge – recall of information
- Comprehension – understanding concepts
- Application – applying knowledge in different contexts
- Analysis – breaking down information
- Synthesis – creating new ideas or solutions
- Evaluation – judging and critiquing based on established criteria
Revised Taxonomy
In 2001, a group of researchers and curriculum theorists published a revised version of Bloom’s Taxonomy. The main difference in the revised version is that it uses verbs and action words rather than nouns. The revised taxonomy includes the following categories:
- Remember
- Understand
- Apply
- Analyze
- Evaluate
- Create
Along with the revised taxonomy, these specialists also published a separate taxonomy on the types of knowledge their revised version is built from. These four types of knowledge are factual, conceptual, procedural, and metacognitive.
Bloom’s Taxonomy Levels Explained
Bloom’s Taxonomy includes six distinct levels of learning that can be used to structure L&D programs. Each level builds on the one before it.
Level | Verbs | Example Learning Outcome |
Remember | Commemorate, Define, Describe, Identify, Label | By the end of the training course, the learner can recite company values. |
Understand | Associate, Characterize, Compare, Conceive, Describe | By the end of the training course, the learner will be able to explain a marketing strategy in their own words. |
Apply | Adapt, Administer, Assign, Calculate, Classify | By the end of the training course the learner will be able to classify a marketing lead. |
Analyze | Audit, Break down, Characterize, Compare, Diagnose | By the end of the training, the learner will be able to draw conclusions from distinct marketing audiences. |
Evaluate | Appraise, Assess, Calculate, Compare, Critique | By the end of the training, the learner will be able to determine the ROI of a specific campaign. |
Create | Arrange, Build, Categorize, Compose, Develop | By the end of the training, the learner will be able to create and execute their own ad campaign. |
1. Remember
This is the most foundational level of Bloom’s Taxonomy, originally called Knowledge. This level involves recalling and retrieving knowledge from long-term memory and can include activities like memorization or simple fact recall.
Examples of questions instructors can ask learners at this level are:
- Can you name our company’s five top product offerings?
- What application do we use to monitor progress?
- What are our organization’s core values?
2. Understand
At this level, learners take things a step further, beginning to comprehend and synthesize information through interpretation, classification, inference, or explanation. Learning activities associated with this stage might be summarizing information, reframing it in a new context, or explaining it in their own words. This step was initially referred to as Comprehension.
Learners at the Understand level might be asked:
- Explain why it is important to file an incident report.
- How might you interpret the results in this report?
- How would you explain this policy to a customer?
3. Apply
Formerly called Application, this level involves taking learned information a step further and applying it to a real-life, on-the-job situation. Learners should demonstrate their understanding by solving problems and completing tasks on their own. According to the 70-20-10 model, employees gain 70% of their knowledge from work experiences, making this level an essential part of the learning process.
Questions instructors can ask at this level are:
- How would you update the status of this project in our system?
- Can you walk us through the process of creating a ticket for this issue?
- Can you determine how much a client owes on their contract given these account details?
4. Analyze
At this fourth level, learners break down material piece by piece, examining how each piece relates to the others and conceptualizing the material as a whole. Activities associated with Analyze include differentiating between components, making connections between them, and otherwise identifying patterns in the information. This stage was originally called Analysis.
Learners reaching the Analyze level should be able to answer questions like these:
- What is the motivation behind this policy?
- What conclusions can you draw from comparing these annual reports?
- What assumptions do we have to make when creating a care plan for this client?
5. Evaluate
At this level, learners can assess and evaluate the value of information through critiques or investigation. They should be able to make judgments about information and ideas and be able to defend them. This level was initially called synthesis.
Some questions instructors can ask learners at the Evaluate level are:
- What criteria can you use to evaluate the success of this type of project?
- Can you find the error in this example response to a frustrated customer?
- What are the pros and cons of these different approaches?
6. Create
The final level of Bloom’s Taxonomy is Create. Originally called Evaluation, this is the level at which learners can synthesize existing knowledge to produce concepts and ideas of their own. Learning activities that bring employees to this level can be more creative
Questions instructors might ask learners at this level are:
- Can you design an ad campaign for this hypothetical client?
- How would you create a plan for this type of emergency?
- What changes would you make to this example contract?
How to Implement Bloom’s Taxonomy In Workplace L&D
Whether revamping your organization’s learning and development strategies or starting from scratch, incorporating Bloom’s Taxonomy into L&D efforts will bring about more robust results and keep employees engaged as they grow. Follow these tips to make the process of integrating this framework as smooth as possible:
1. Assess specific jobs
Incorporate Bloom’s Taxonomy from the ground up by reviewing employee job descriptions and training requirements. Make a list for each position and look at the metrics from past training efforts to see where improvements can be made and in which cases training requirements map onto Bloom’s taxonomy.
2. Determine the level of skill necessary for each employee
Employees rarely need to reach the Create level in every single aspect of their job. For instance, while employees must be able to meet requirements and solve problems, they might not need to know all of the science behind the products they are selling. Design learning experiences to help employees reach the appropriate level of knowledge for their role.
3. Establish the learning objectives
Once you know the level of skill employees need to be proficient in the different areas of their work, begin writing the learning objectives using action verbs that align with the appropriate level of learning in Bloom’s taxonomy.
4. Incorporate different levels in various training modules
Next, use these learning objectives to design or redesign training modules that will guide employees down their optimized learning path. This may involve rewriting exercises, rewording instructions, or omitting sections that get more in-depth than necessary. What’s important is that the training modules match up with the appropriate learning level.
5. Design learning activities to encourage higher-order thinking
As you move through these steps, you might realize that your organization’s training program only brings employees up to Apply or Analyze. To enable employees to synthesize new ideas and make the most of what they’ve learned, design learning activities on par with the Create level. Activities associated with this level could involve inventing a new approach to a common problem or designing the next iteration of a product offering based on what they’ve learned.
6. Balance theory with practical application
Depending on the nature of the training, course designers may find it difficult to avoid getting bogged down by the amount of information to be disseminated. To keep learners engaged and ensure they are reaching those higher levels of learning, it’s important to incorporate plenty of opportunities to apply what they’ve learned.
7. Evaluate employee competence and performance
As with any L&D initiative, continuously analyzing and improving programming is essential to maximizing learning outcomes. Ensure that metrics key performance indicators are being tracked from the start in order to accurately monitor learner performance and intervene where necessary.
8. Leverage eLearning platforms
eLearning platforms have become an essential tool for standardizing and optimizing corporate training programs. These employee training software and systems facilitate course creation and make content updating simple. While they may require planning to implement, they are incredibly effective at streamlining and improving L&D efforts in the long term.
Types of eLearning software include:
- Corporate LMS
- eLearning Course Authoring Software
- Instructional Design Software
- Microlearning Platforms
- Virtual IT Training Labs Software
Related Resources:
Benefits of Bloom’s Taxonomy in Corporate Learning Design
The longevity of this tool demonstrates its usefulness across industry and academia. There are several clear benefits to using Bloom’s Taxonomy for instruction design in corporate learning:
1. Enhancing critical thinking and problem-solving skills
Bloom’s Taxonomy helps instructors guide learners toward tapping into higher-order thinking skills. This allows employees to take their knowledge beyond simple observation and memorization, ensuring they understand the content they’re using and how to put it into action in the workplace.
2. Promoting employee engagement
Bloom’s Taxonomy incorporates the progressive nature of learning into the training experience. Doing this can help employees feel more confident in their knowledge and abilities to apply what they’ve learned. This boosts employee engagement by showing team members that the organization is invested in their growth and success and making it clear why the training they receive is both necessary and worthwhile.
3. Aligning learning objectives with business goals
Bloom’s taxonomy helps instructors to lay out training objectives clearly. This means they can communicate instructions clearly and better convey exactly how they line up with larger organizational goals. This promotes employee engagement even further by helping to build a cohesive, consistent organizational vision that comes through in L&D programming.
Blooms Taxonomy Verbs
Depending on the nature of the lesson, there are a variety of actions training facilitators might ask trainees to take to demonstrate that they have reached a specific level of learning.
We have provided a list of verbs relevant to the six levels of learning in Bloom’s Taxonomy below:
Remember Verbs
- Commemorate
- Define
- Describe
- Identify
- Label
- List
- Match
- Outline
- Recall
- Recollect
- Recognize
- Remind
- Retrieve
- Write
Understand Verbs
- Associate
- Characterize
- Classify
- Compare
- Conceive
- Describe
- Discern
- Discuss
- Distinguish
- Explain
- Interpolate
- Predict
- Summarize
- Visualize
Apply Verbs
- Adapt
- Administer
- Assign
- Calculate
- Classify
- Complete
- Demonstrate
- Determine
- Employ
- Implement
- Investigate
- Plot
- Process
- Show
- Solve
- Transcribe
Analyze Verbs
- Audit
- Break down
- Characterize
- Compare
- Diagnose
- Distinguish
- Explain
- Explore
- Figure out
- Identify
- Inspect
- Investigate
- Scrutinize
- Relate
- Study
Evaluate Verbs
- Appraise
- Assess
- Calculate
- Compare
- Critique
- Determine
- Estimate
- Gauge
- Interpret
- Predict
- Rank
- Rate
- Summarize
- Take measure
- Validate
Create Verbs
- Arrange
- Build
- Categorize
- Compose
- Develop
- Devise
- Establish
- Formate
- Generate
- Integrate
- Model
- Prescribe
- Produce
- Reconstruct
- Rewrite
- Summarize
Training Clicks Better With Whatfix
An important part of effective training lies in creating and delivering engaging content.
With Whatfix Mirror, easily clone your applications to create sandbox training environments for your employees to learn via hands-on training. Combine this with a digital adoption platform (DAP) like Whatfix DAP to enable learners with in-app guided experiences and onscreen overlays that support employees in the flow of work.
By leveraging the capabilities of a DAP, instructional designers can create in-app instruction that is engaging, relevant, and effective in achieving specific learning objectives. Furthermore, Whatfix is the world’s only SCORM-compliant in-app guidance tool, enabling you to easily create interactive courses and upload the content to your LMS in just a few clicks.