We’ve been building a lot of exciting things this past year, but as a marketer, I can share that this has been one of my favorites—our new brand identity for Whatfix. A strong brand presence creates clear value for customers and employees alike, presenting a consistent expression of said value through all touchpoints to drive awareness, recognition, confidence, trust, and (hopefully) evangelism.
At Whatfix, we authentically live our mission, creating a world where individuals are empowered to freely use and experience the benefits of technology. We knew we needed to update our brand to actively reflect our supportive and inclusive culture that, even as a relatively new member of the team, I’ve seen prominently since day one: the pursuit for something better, made together.
Above: The new Whatfix homepage
Our new brand takes hold of these core beliefs and motivations, showcasing externally how we operate as individuals, teams, as a company, and as partners to our customers. Different and differing thoughts come together to bring valuable, aspirational impact to projects and products. And, it’s done so with a respect that recognizes a greater mission and purpose than can be achieved by anyone alone.
While many companies, especially start-ups, may focus on the products they hope to create, we instead think about how they deliver value to each member of an organization, from stakeholders through end-users. And with hundreds of people across the globe and our own organization focused on finding better, more effective, innovative ways of delivering not just to expectations, but beyond traditional outcomes, we knew our brand had to embody that energy and promise.
Manifesting Our Brand Purpose
Our new brand identity puts our original purpose front and center through our messaging and design systems, and strongly conveys our continued vision as a company—anyone, anywhere can have successful experiences with the technology they use every day.
We are excited to share the steps we’ve taken in refreshing the Whatfix brand identity to present that value clearly to our customers, partners, and employees. Let’s get started!
Showing Up Without Showing Off
Our brand refresh is comprehensive and encompassing, which is a fancy way to say you can expect to see a new brand logo and lettermark, a new website, brand color palettes, product design systems, platform design updates, social content, and much more on the horizon—even blog articles like this one!
But, while our visual identity is showing up in warm, engaging, and inviting ways, underneath our fresh look is the same, powerful Whatfix digital adoption platform that grows and expands with the needs of its users.
Let’s explore one of our favorite new branded elements, our logo.
The Whatfix Brandmark