Whatfix has been named a Leader in the inaugural IDC MarketScape: Worldwide DAP 2024 Vendor Assessment

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“For enterprises navigating the complexities of technological disruption, investing in a Digital Adoption Platform (DAP) can be pivotal in maintaining agility and competitiveness. By 2027, 80% of G1000 organizations will mitigate technical skills shortages using digital adoption platforms. As the DAP market matures, it addresses broader business challenges, including change management, software spending optimization, data integrity, enterprise-wide search, and improved customer and employee experiences. Organizations that deploy DAPs see increased employee productivity (40%), greater operational efficiency (40%), improved customer experience (34%), and better employee experience (31%).  Whatfix was recognized as a Leader in the IDC MarketScape: Worldwide Digital Adoption Platforms 2024 Vendor Assessment for strengths in analytics, content life cycle, mobile and desktop applications, AI powered innovation and personalization.”

Gina Smith, PhD
Research Director of IT Skills for Digital Business at IDC

Whatfix: A Leader in Digital Adoption Platforms

The IDC MarketScape report noted several strengths for Whatfix:

  • Mobile and desktop applications: Whatfix offers extensive mobile and desktop apps support and has expertise in serving clients on desktop applications such as Microsoft Teams, SAP, and Oracle. Also, Whatfix delivers support for common mobile accessibility issues so that field employees can respond to problems and get back to work. Mobile product analytics let organizations track employee interactions to identify necessary points of improvement.
  • AI-powered innovation: With a product road map centered around AI, the Whatfix platform incorporates AI innovations to enable speedy content creation and maintenance. As a result, users have increased control over content, without the need for coding or technical expertise.
  • Analytics: Its AI-powered product analytics track application utilization and user drop-off points, guidance analytics to gauge content engagement, and enterprise insights to gain visibility into licensing utilization and adoption.
  • Content life cycle: Whatfix intends to focus on streamlining content creation, maintenance, and consumption. The platform offers multiformat content generation capabilities for managing content, which can help IT and learning and development teams improve time to proficiency.
  • Personalization: Whatfix incorporates an intelligence-powered personalization engine that results in the speedy discovery of content for efficient decision-making. Customers praised Whatfix for its personalized user experience, quality technical support, and ease of use.

The Future of Digital Adoption

The IDC MarketScape reported that Whatfix will continue to leverage AI to enhance the user experience. The report noted, “In 2024, Whatfix will continue deploying AI to improve overall user experience. For example, the system will detect user indecisiveness in an application and proactively suggest appropriate workflows. Also, Whatfix is currently working on designing bots and assistants that can accept natural language instructions from users.”

This study utilized the IDC MarketScape vendor assessment model to examine the current DAP software landscape. It is the first IDC MarketScape to cover this technology area. For the 2024 report, IDC evaluated 13 DAP software providers. IDC is widely considered one of the top global market intelligence firms for its data-driven approach to research and over 60 years in the industry.

Read this excerpt to:

  • Understand the latest trends influencing the DAP market.
  • Identify the right DAP solution for their organization’s needs.
  • Know why Whatfix was named a Leader

Download the excerpt to see why Whatfix is a Leader in DAP→

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IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.

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