80 Examples of Winning Call Center Scripts

  • Updated: April 12, 2024
Andrew Dennis
Andrew Dennis
Call center scripts

Call centers support customers through the entire customer lifecycle, from providing product and sales assistance to delivering troubleshooting support, and helping customer service teams to scale their support processes. 

And with the help of scripts, call centers can really make an impact. Here’s everything you need to know about using scripts to build a more efficient call center.

What Is a Call Center Script?

A call center script is a document that provides agents with clear instructions, responses, and next steps for guidance on how to handle various common customer issues and interactions. It ensures consistency across conversations and reduces errors that enables service and support teams to be more efficient and handle customer conversations in the most professional manner.

Examples of Call Center Scripts for Greeting and Opening Conversations

Your welcome script is critical for call agents, as it sets the tone for the entire interaction. While greeting customers, agents should all pull up their account information if they know the customer they’re chatting with. If not, the first thing an agent should do is ask for their customer details.

Here are effective call center scripts for opening new conversations:

General inquiries

  • “Thank you for calling [Company Name]. How may I assist you today?”
  • “Welcome to [Company Name]. What brings you our way?”
  • “Hello, you’ve reached [Company Name]. What can we do for you?”
  • “Good [morning/afternoon/evening], this is [Agent’s Name] at [Company Name]. How can I help?”
  • “You’re through to [Company Name]. What would you like to know?”

New customers

  • “Welcome to [Company Name]! We’re excited to have you. How can we assist you?”
  • “Hello and thank you for considering [Company Name]. What can I help you with?”
  • “Hi there, new customer! What can we do to make your day better?”
  • “Welcome aboard! How can [Company Name] serve you today?”
  • “Thanks for reaching out to [Company Name] for the first time. How can I assist you?”

Tenured customers

  • “Welcome back to [Company Name]. How may I assist you today?”
  • “Hello again! What can we do for you today?”
  • “It’s great to hear from you again. How can I help?”
  • “Thank you for being a loyal customer. What can I do for you?”
  • “Hi, it’s good to have you back. How can we assist you?”

Unhappy customers

  • “I’m really sorry to hear you’re upset. How can I make it right?”
  • “I apologize for the inconvenience. Let’s resolve this issue for you.”
  • “I understand you’re frustrated. How can I assist you?”
  • “I’m sorry you’re experiencing this issue. Let’s get it sorted.”
  • “Thank you for bringing this to our attention. How can I help you?”

Holds and transfers

  • “Please hold for a moment while I gather the information you need.”
  • “I’m going to place you on a brief hold. Is that alright?”
  • “I need to transfer you to another department. Please hold for a moment.”
  • “Hold on for a second, I’m pulling up your account details.”
  • “I’m going to transfer your call to someone who can better assist you. Please hold.”

Examples of Call Center Scripts for Support Issues and Troubleshooting

Deal with support issues can lead to angry customers, awkward interactions, and frustrated users. These calls are the most difficult for call center agents to handle, but are also the most important for them to handle correctly.

Here are effective call center scripts for support and troubleshooting issues.

General support

  • “Thank you for reaching out to our support team. How can we assist you?”
  • “You’re through to [Company Name] Support. What seems to be the issue?”
  • “Hello, this is [Agent’s Name] from the support team. How can I help?”
  • “Welcome to [Company Name] Support. What can we do for you today?”
  • “Good [morning/afternoon/evening], you’ve reached Support. How may I assist you?”

Sharing documentation or resources

  • “I can guide you through the process, or would you like a link to our support documentation?”
  • “We have a helpful guide that addresses this issue. Shall I send it to you?”
  • “You can find more information in our FAQs. Would you like the link?”
  • “I can send you a step-by-step tutorial. Would that be helpful?”
  • “We have a video that explains this in detail. Would you like me to share it?”

Updating account and profile management

  • “You’d like to update your account? I can assist with that.”
  • “I see you have a profile management question. What would you like to change?”
  • “To update your account details, would you like to do it over the phone or should I guide you through our online portal?”
  • “You’re looking to make some changes to your profile? I can help.”
  • “Need to update your account? Let’s get that sorted for you.”

Technical issue

  • “I’m sorry you’re experiencing technical issues. Let’s get that fixed.”
  • “You’re having technical difficulties? I can help troubleshoot.”
  • “I understand tech issues can be frustrating. Let’s sort this out.”
  • “You’re facing a technical problem? Allow me to assist.”

Missing orders

  • “I’m sorry to hear your order is missing. Let’s track it down.”
  • “You haven’t received your order? Let’s investigate.”
  • “Missing order? I’ll look into it right away.”
  • “Let’s find out what happened to your missing order.”
  • “I apologize for the inconvenience. I’ll locate your order immediately.”

Incorrect orders

  • “You received the wrong item? Let’s correct that for you.”
  • “Incorrect order? I apologize for the mistake. Let’s fix it.”
  • “You didn’t get what you ordered? I’ll sort it out.”
  • “I’m sorry for the mix-up. Let’s get you the correct item.”
  • “Received the wrong product? I’ll arrange for a replacement.”

Damaged products

  • “I’m sorry to hear your product arrived damaged. Let’s resolve this.”
  • “You received a damaged item? I’ll arrange for a replacement.”
  • “Damaged product? Let’s get you a new one.”
  • “I apologize for the damaged item. How can we make it right?”
  • “Received a damaged product? I’ll initiate the return process for you.”

Examples of Call Center Scripts for Ending Conversations

Regardless of the interaction or outcome, be sure to end call center conversations positively. Agents should recap the call, provide an overview of the resolution, or lay out the next steps for unresolved issues.

Here are effective call center scripts for closing conversations:

Successfully resolved an issue

  • “I’m glad we could resolve this for you. Is there anything else you need?”
  • “Thank you for allowing us to assist you. Have a great day!”
  • “I’m happy we could sort this out. Would you like help with anything else?”
  • “It was a pleasure assisting you. Take care!”
  • “I’m glad we could help. If you have any more questions in the future, don’t hesitate to reach out.”

Customers that are still angry

  • “I understand you’re still upset, and I apologize. We’ll take steps to prevent this in the future.”
  • “I’m sorry we couldn’t fully resolve your issue. May I escalate this to a supervisor for you?”
  • “I apologize for not meeting your expectations. We’ll work on improving.”
  • “I understand you’re not satisfied. Your feedback is important, and we’ll use it to improve.”
  • “I’m sorry you’re still unhappy. Would you like to speak with a manager?”

Unresolved issues

  • “I apologize for the inconvenience. We’re working on resolving this issue as quickly as possible.”
  • “I’m sorry we couldn’t resolve this today. Can we schedule a follow-up call?”
  • “We’re still looking into this for you. May I contact you once we have a solution?”
  • “I understand this is frustrating. We’ll continue to work on a resolution.”
  • “I apologize for the delay in resolving this. We’ll keep you updated on our progress.”

Requesting customer feedback

  • “We value your opinion. Would you mind taking a quick survey to rate our service?”
  • “Could you please provide feedback on how we did today?”
  • “We’re always looking to improve. Would you be willing to share your experience?”
  • “Your feedback helps us serve you better. Can we send you a short survey?”
  • “Would you be interested in providing a review? It would really help us.”
Related Resources

Key Components of an Effective Call Center Script

When building call center scripts, here are key components to be sure to include.

1. Openings and greetings

Start each conversation off with a personalized greeting. This gives your agent an opportunity to build trust and show their enthusiasm to help. Openings should be short and direct. For example:

  • Hello! Thank you for contacting [COMPANY NAME] support. My name is [AGENT NAME]. How can I assist you today? 
  • Good morning/afternoon! Thanks for calling [COMPANY NAME]. You’re speaking with [AGENT NAME]. What can I do for you?

2. Problem identification questions

Getting to the root of the customer’s issue is key to delivering the right solution. Asking the right questions is the best way to discover the problem at hand. 

Here are some examples:

  • Can you share a bit more about the problem you’re experiencing? 
  • When did you first experience this problem? 
  • Have you tried any troubleshooting before contacting us?

3. Suggested solutions or product pitches

Suggested solutions and products should be unique to the issues the customer is facing, so you’ll want to ensure your call center script is flexible enough to match a variety of needs. Here’s an example of how to work suggested solutions and product pitches into the conversation:

  • Based on what you’ve described, I’d recommend [PRODUCT NAME]. Here’s why: [LIST OF BENEFITS]
  • It sounds like our [PRODUCT OR SERVICE] solution will fit your needs best. Are you interested in hearing more about it? 
  • We can fix that problem with [PRODUCT OR SERVICE]. Can I share some additional details?

4. Verification procedures

Including verification questions in your call center script can ensure customers are who they say they are. Verifying customers before editing any account information also keeps customer information up to date and protects sensitive information from being leaked. 

Here are some examples:

  • Can I have your account number for verification? 
  • Can you please verify your address and phone number?

5. Closing statements and follow-ups

Wrapping up your call with a closing statement ensures you’re answering all the customer’s questions and concerns. Before hanging up, use one of these follow-up questions:

  • Is there anything else I can assist you with today? 
  • Are you experiencing any other issues you need my help with? 
  • Can I help you with anything else?

How to Customize Call Center Scripts for Different Scenarios

While scripts can standardize the support process, they should still reflect the customer’s needs. This means maintaining flexibility and allowing for script customization based on the caller’s needs or intent. 

Let’s go through some of the reasons a customer might contact your call center, and how you can tailor your scripts for effective call center management.

1. Sales calls

Sales calls require establishing a higher level of trust and building more customer rapport. Scripts should include more inquiry and problem identification questions to get a better understanding of the customer’s needs before pitching a product. 

Pitch scripts should be persuasive and highlight key product features and benefits. Call center agents should also be prepared to talk numbers and provide pricing quotes. Make sure agents are prepared to handle objections, questions, and hesitations.

2. Technical support

Due to the complexity of most technical support inquiries, scripts need to be detailed, comprehensive, and provide easy access to additional resources and content. Scripts also need to include questions and prompts to gather the right technical information from customers. 

When providing technical support, it’s especially important agents don’t stray from the script. Where other situations may allow for more flexibility and creativity, be sure to relay the importance of consistency and accuracy when dealing with technical scripts.

3. Customer complaints

Customer complaints are common for call centers. It’s important that scripts express empathy and acknowledge the customer’s concerns. Scripts should provide options to promptly resolve issues, including questions to better understand the problem and multiple potential solutions. 

Scripts should also include instructions for escalating complaints if necessary. If the provided solutions aren’t working, or if the customer is growing increasingly frustrated, it might need to be handed off to a more experienced agent or supervisor.

4. General inquiries

General inquiry scripts need to be broad while still offering concise, accurate information. Quick access to FAQs and best practices can be extremely helpful for these types of calls. 

A general inquiry may be one of the first interactions a customer has with a brand, so it’s important for agents to be friendly and helpful. It’s also a great opportunity to ask questions and gather information on the customer’s needs to provide more tailored support if they reach out again.

5. Product information

For product inquiries, agents need detailed information on products, features, and benefits. Scripts should include everything from usage instructions to product specifications and requirements. 

It can also be helpful to cross-reference related products and services to provide alternative or supplementary solutions.

6. Billing inquiries

Billing inquiries can range from questions about an invoice to payment-related issues. Because billing inquiries require accessing sensitive customer information, it’s crucial to verify the customer’s identity before diving into any account details. 

Agents will need scripts for explaining pricing structures, fees, upcharges, and taxes when applicable. They’ll also need technical knowledge of how your payment platform works to provide support related to billing issues.

7. Upselling or cross-selling

Upselling and cross-selling scripts can be used during sales, product information, technical support, and even customer complaint calls. These scripts offer complementary products and upgrades and might be the solution to a number of customer problems. 

In addition to providing agents with scripts on product details, include tips on when to upsell or cross-sell products.

8. Survey and feedback collection

Every call center interaction is an opportunity to collect customer feedback. Agents should be equipped with scripts to encourage customers to share their experiences and thoughts. 

Scripts can be more general and inquire about the overall experience of engaging with the call center, or if you have specific metrics you’re looking to improve, you can ask more targeted questions.

Call Center Scripts FAQs

Here are the common benefits of using scripts for you call center agents:

  • Consistency in customer interactions: Scripts provide a standardized format for agents to work from, ensuring a consistent experience from interaction to interaction. All customers are given the same information and level of assistance, so you know issues are being solved as efficiently as possible. Scripts can be especially important if you’re using a BPO call center.
  • Improved first-call resolution rates: Solving customer problems as quickly as possible is key to creating lasting customer satisfaction. Scripts help do this by giving agents predefined steps to follow, helping customers find the right solution during their first call center interaction.
  • Streamlined communication: Scripts help agents deliver solutions quickly and clearly. Agents know exactly what questions to ask, solutions to recommend, and tips to provide. Scripts can also ensure any confusing information is delivered in a way that is clear and easy to understand.
  • Enhanced agent confidence: Providing scripts makes it easier for even the newest agents to deliver solutions with confidence. Agents can fall back on scripts when a customer has a problem they haven’t experienced before, improving productivity and boosting employee satisfaction.
  • Reduced training time: Scripts can act as training materials and reference guides to your agents. Rather than wasting time and resources providing extensive customer service training, scripts give agents the ability to handle any customer issue, regardless of experience level.
  • Standardization of information delivery: Inconsistent customer interactions can hurt your credibility. Scripts ensure all customers are provided with accurate and up to date information, including promotions, best practices, and requirements.
  • Increased efficiency and productivity: Because scripts help agents deliver the right solutions faster, they spend less time searching for information, deciding how to respond, and asking customers questions. Scripts allow agents to answer more calls and close more tickets.
  • Better quality assurance: Following scripts makes it easier for quality assurance teams to evaluate agent performance. Scripts provide a clear set of instructions to follow, and how closely agents follow those guidelines can make providing feedback more straightforward.

Facilitated compliance with regulations: Scripts are particularly useful in regulated industries. Agents can provide accurate disclosures and information in accordance with legal and compliance guidelines, so you have the confidence your team is avoiding potential violations.

Over-relying on call center scripts can actually make things more difficult for your team. Here are a few challenges of relying too heavily on call center scripts for customer conversations: 

  • Sounding robotic or insincere: When it’s obvious an agent is reading from a script, it can feel like they’re not really interested in helping customers. The lack of empathy and sincerity can alienate customers and even drive them away.
  • Less flexibility to address unique issues: Customers can experience unique and complex issues that don’t align with the script provided to support agents. If agents are unable to deviate from the framework they’ve been provided, the customer is unable to get the help they need.
  • Missed opportunities to build customer relationships: Scripts don’t always account for rapport-building conversations. When agents aren’t given the freedom to truly connect with the customers they’re speaking with, it can be difficult to build long-term relationships. 
  • Limited agent problem-solving skills: When agents become too dependent on scripts, they lose the opportunity to improve their problem-solving skills. If an issue arises that doesn’t fit the script, they may be unable to think creatively to solve the problem. 
  • Misalignment with customer sentiment: It’s not always possible to create a script that matches every customer situation. And when the tone of the script doesn’t match the customer’s mood, it can push them away.
  • Lack of real-time adaptability: Relying on scripts means needing to update each plan every time there is even a minor change in product specifications or pricing. While scripts should be updated regularly, being too dependent on scripts makes it harder to adapt when necessary.

Proper call center training plays a key role in whether or not scripts will be successful for your team. Here are our top tips for training your agents to use scripts effectively. 

  • Role-playing exercises: Give your agents a low-stakes way to practice using scripts in realistic scenarios. 
  • Encourage active listening skills: Train your agents to use active listening and to adapt their scripts accordingly. 
  • Provide feedback sessions: Providing regular feedback makes it easier to identify areas of improvement.
  • Highlight the script’s guidelines rather than word-for-word recitation: Emphasize that your scripts are there to be used as guidelines and agents don’t need to follow them verbatim. 
  • Incorporate real-life examples in training: Examples can show agents when and how they can use scripts effectively — and when they can stray away. 
  • Update training with script revisions: When you implement revisions to your scripts, make sure to walk agents through those changes.
  • Train agents to use scripts as a reference, not a crutch: Encourage your team to view scripts as a resource to help make customer conversations stronger.

Want to get more from your call center scripts? Incorporate these best practices into your call center:

  • Incorporate customer feedback into script revisions: Talk with your customers and agents about how effective your scripts are. Where are they lacking? What areas need to be improved? How does using scripts make your customers and agents feel? Routinely gather insights from your customers and hold brainstorming sessions with agents to identify ways to make your scripts stronger. 
  • Regularly update scripts: Scripts should match product or service changes and align with customer expectations and needs. This means prioritizing routine updates to ensure everything is accurate and up to date. Create an updating schedule to revisit your scripts and make adjustments often.
  • Integrate technology with call center scripts: CRM systems, AI, and chatbots can make using call center scripts more efficient. A CRM helps to personalize interactions and provide context and AI-driven chatbots can provide suggestions and script responses in real time. Chatbots and digital assistants can also handle routine inquiries and frequent questions, helping to keep your agents free for more complex problems.
Enable your call center agents with Whatfix

Whatfix provides in-app context to enable call center agents to do their job as efficiently as possible. With Whatfix, call center agents can gain quick access to scripts, resources, and other in-app guided experiences and self-help support to deliver a superior customer experience. 

Whatfix also proactively deflects support tickets and issues with customer self-support and in-app guidance, helping to provide a better experience for customers to resolve their own issues and use applications more effectively.

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