17 Best Product Management Tools in 2023
- March 3, 2023
A product manager’s job is complex. They need to be experts in building product strategies, understanding their user base, coordinating new feature development and roll out, identifying friction areas, driving product adoption, and more — all to ensure products remain consistent and high-quality.
And while product managers might have a strong team to support them, trying to keep track of all the many moving pieces without the help of a proper tech stack can make the job harder than it needs to be.
The right software can help your product team stay organized, connected, and focused so they can continue to develop and refine the products your customers love. Let’s take a look at some of the top product management tools on the market, what they can do, and who they’re designed for.
What are the best tools for product managers in 2023?
- ProductPlan
- Productboard
- Monday.com
- ClickUp
- Whatfix
- UXCam
- Pendo
- FullStory
- Hotjar
- Split.io
- Confluence
- Notion
- Miro
- Figma
- Trello
- Typeform
- SurveyMonkey
What Is a Product Management Tool?
A product management tool helps teams design, build, and oversee their product processes from start to finish. This includes everything from collaborating on new product designs to managing the roll out of new feature releases and tracking bug updates.
Product management tools are often used by more than just your product team. While your product team might oversee the various tasks and projects that keep your products moving forward, your tools should be easy to use and accessible to everyone from designers to sales to customer support.
Types of Product Management Software
A lot goes into managing a product. For that reason, there are many different types of product management software.
While your team may not need each kind of tool, it’s always good to know what options are available and what features or functionality you might need as your company grows and products become more complex.
Some popular types of product management software include:
- Product planning tools
- Product development tools
- Digital adoption platforms
- Product analytics software
- Product roadmapping tools
- UX design tools
- User onboarding software
- Product feedback tools
17 Best Product Management Tools in 2023
Here are seventeen of the best product management software that enables product managers to create, plan, build, launch, and deliver better products throughout their lifecycle.
1. ProductPlan
- Type: Product roadmapping
- Review Rating: 4.4 out of 5 stars
- Price:
- Basic: $39/editor/month
- Professional: $69/editor/month
- Enterprise: Custom pricing on request
ProductPlan is a simple, all-in-one platform for building strategy, executing plans, and identifying product growth or improvement opportunities. With ProductPlan, you can do everything from creating portfolio roadmaps and visualizing product data to streamlining workflows to make your team more productive and efficient.
ProductPlan aligns your team and partners around a unified product story. Prioritize initiatives, add integrations, and use flexible permissions to collaborate across teams and audiences while still keeping important data secure. Use custom views and filters to display the right information to different audiences and take advantage of roadmap highlights to call out important changes and updates.
2. Productboard
- Type: Product roadmapping
- Review Rating: 4.3 out of 5 stars
- Price:
- Starter: Free single roadmap
- Essentials: $20/maker/month
- Pro: $80/maker/month
- Scale & Enterprise plans: Custom pricing on request
Productboard does more than just organize your product plans — it helps you build, prioritize, integrate, and even collect feedback from your customers. Customizable roadmaps help you better communicate your product story to improve time to buy-in and get results faster.
Productboard also makes two-way integrations easy, so you can update product statuses and tasks from the platforms your team is already using. You can also create portal pages for your products to keep your customers engaged. Easily update them on what is new, what you have planned, and how they can get involved in helping improve your products.
3. Monday.com
- Type: Project management
- Review Rating: 4.7 out of 5 stars
- Price:
- Individual: $0 up to 2 seats
- Basics: $8/seat/month
- Standard: $10/seat/month
- Pro: $16/seat/month
- Enterprise: Custom pricing on request
Monday.com promises a “new way of working.” While it’s often considered project management rather than product management, Monday.com can be used to plan product roadmaps, manage sprints, track bugs, and track release plans. If your team is already a Monday.com user, it eliminates the burden of onboarding team members to a new platform.
Sync Monday.com with GitHub to get a real-time view of how your team is working. Automate tasks to keep your roadmaps and plans updated as your team works in GitHub, or integrate with other tools your team is already using, including Trello, Salesforce, Zendesk, and more.
4. ClickUp
- Type: Project management
- Review Rating: 4.7 out of 5 stars
- Price:
- Personal: Free forever
- Unlimited: $5/member/month
- Business: $12/member/month
- Business Plus: $19/member/month
- Enterprise: Custom pricing on request
ClickUp promises to do it all — and for the most part, it really does. It’s another tool that prioritizes project management but can easily tackle product management tasks as well. Use ClickUp to build your product roadmap, prioritize feature releases, and keep team resources and materials easy to access.
ClickUp has over 10 customizable views, from timelines to mind maps, so your team can visualize your data in a way that works best for them. And if you already use ClickUp for task management, documentation, and collaboration, you can keep all your data safe in one secure location — no more moving information from one platform to another and hoping it is accurate.
5. Whatfix
- Type: Product adoption and analytics
- Review Rating: 4.6 out of 5 stars
- Price: Contact for a custom quote.
Whatfix is a digital adoption platform (DAP) that provides no-code tools to create in-app guidance, tutorials, and on-demand support that overlays onto your products, such as:
- Product tours
- Interactive walkthroughs
- Task lists
- Pop-ups
- Smart tips
- Field validations
- Feedback surveys
- Self-help wikis
Whatfix’s in-app training capabilities gives users a personalized onboarding experience, keeping them engaged with easy to access resources and support. Multiple touch points, including live chat, knowledge bases, and learning management systems can ensure users never slip through the cracks. As you get to know your users better, you can build stronger products and user onboarding programs.
Whatfix also gives you deep insights into how your users engage with and interacting with your product or platform. See what features your customers use most often (and those they don’t use at all) to refine and improve your product and increase adoption rates.
6. UXCam
- Type: Product adoption and analytics
- Review Rating: 4.7 out of 5 stars
- Price:
- Free: Up to 10,000 monthly sessions
- Starter, Growth & Enterprise plans: Custom pricing on request
UXCam is an analytics platform for mobile app experiences. Record, analyze, and share user sessions, including every micro-interaction, to create high-quality reports with data you can actually use. Screenflow and heatmap analytics help you identify design bottlenecks, app issues, or overly complex UX that could be contributing to user drop offs.
See exactly how your users experience your product to discover what areas are causing frustration — without the guesswork. With UXCam, your team can make smarter product decisions and see improvement in user experience quickly.
7. Pendo
- Type: Product adoption and analytics
- Review Rating: 4.4 out of 5 stars
- Price:
- Free up to 500 monthly active users
- Starter: $7,000/year up to 2,000 active users
- Growth & Portfolio plans: Custom pricing on request
Pendo makes your software better with in-app guides, customer feedback, and analytics. Pendo is a low-code solution, allowing you to get the most out of product data without the need for complex coding and software development. Collect qualitative and quantitative data to get a holistic view of user behavior and design products that work better.
Pendo works for every stage of the product life cycle. Pendo can help your team build and follow product plans to roll out new features, and your marketing and sales team can drive product-led growth based on data-informed decisions.
8. FullStory
- Type: Session replay
- Review Rating: 4.6 out of 5 stars
- Price: Business, Advanced & Enterprise custom pricing on request
Fullstory helps you identify what’s working and what’s not so you can make better decisions and improve your customer experiences. Use fullstory to monitor digital experiences and identify issue areas with your website, mobile app, or platform. Discover bugs, areas of friction, and even problems that would have gone unnoticed with Fullstory’s autocapture.
Fullstory has Private-by-Default settings so your team can capture important data without risking exposure of your customers’ sensitive information. Stay industry compliant and improve brand trust without compromising insights. Uncover trends to improve product roadmaps and build products your users will love to use.
9. Hotjar
- Type: Session replay
- Review Rating: 4.3 out of 5 stars
- Price:
- Basic: $0 up to 35 daily sessions
- Plus: $32/month up to 100 daily sessions
- Business: $80/month up to 500 daily sessions
- Scale: Custom pricing on request
Hotjar gives you visual insights you won’t get from a standard analytics platform. With Hotjar, you can get analytics that go beyond just numbers. Identify “hot” areas of your website or platform with heatmaps, or use session recordings to see your platform as your users see it. Track how their mouse moves, what they click on, and where they run into problems.
Hotjar also allows you to collect live feedback and bring your users into the planning process. Collect ideas on how you can improve your product and measure customer satisfaction to ensure the changes you’re making to your platform ones your users actually want to see.
10. Split.io
- Type: Product flagging
- Review Rating: 4.7 out of 5 stars
- Price:
- Developer: $0 up to 10 seats
- Team: $33/seat/month
- Business: $60/seat/month
- Enterprise: Custom pricing on request
Split.io is a flagging and experimentation platform that helps product and engineering teams speed up feature delivery cycles to stay ahead of competition and improve customer relationships. See what your customers love (and hate) to make more intentional product deliveries with lower risk and investment.
Where other tools help you manage user experience before and after a product is developed, Split.io makes it easy to manage roll out as it happens. Get real-time insights on how users are responding to changes so you can quickly make adjustments to lessen risk and prevent negative user experiences.
11. Confluence
- Type: Product management
- Review Rating: 4.1 out of 5 stars
- Price:
- Free: $0 up to 10 users
- Standard: $5.75/user/month
- Premium: $11/user/month
- Enterprise: Custom pricing on request
Confluence creates shared workspaces for teams to build, organize, and collaborate on product requirements, project tasks, and documentation. Confluence acts as a “single source of truth” for your teams, giving them a go-to location for product requirements, roadmaps, resources and meeting notes, plans, and more.
And because Confluence is owned by the same parent company as Jira, you can directly connect with your support tickets and development tasks all in one place. Stay on top of what your product team is working on while adding collaboration and documentation features.
12. Notion
- Type: Product documentation
- Review Rating: 4.6 out of 5 stars
- Price:
- Individual: Free
- Plus: $8/user/month
- Business: $15/user/month
- Enterprise: Custom pricing on request
Notion brings your wiki, docs, and projects all together in one place. Use Notion as a project tracker, task management tool, documentation platform, and more — making it the perfect place to plan and manage your product roadmaps and store product information.
Notion uses databases and pages to organize your information. You can then filter pages by tags, views, status, or assignee so your team can view content that is most relevant to them and their work. And if you’re already using Notion to track tasks and other projects, you don’t have to risk missing information or important data.
13. Miro
- Type: Design and prototyping
- Review Rating: 4.8 out of 5 stars
- Price:
- Free: $0 for 3 editable boards
- Starter: $8/member/month
- Business: $16/member/month
- Enterprise: Custom pricing on request
Miro is a visual platform for collaborating and creating together. Product teams can use it to create roadmaps, build journey maps, explore user flows, and more. With Miro, create visual outlines of the products you’re building, the issues you’re trying to solve, and the solutions you’re hoping to build.
And because Miro prioritizes collaboration, you can easily bring in other departments and teams. Get feedback from your designers, sales teams, and marketing and support. When the products you’re building are a team effort, you can ensure you’re covering all your bases and creating a product strategy that will solves issues that appear throughout the customer journey.
14. Figma
- Type: Design and prototyping
- Review Rating: 4.7 out of 5 stars
- Price:
- Starter: Free forever
- Professional: $12/editor/month
- Organization: $45/editor/month
- Enterprise: $75/editor/month
Figma connects and streamlines the design process to make the product creation and development process faster and easier. Allow product designers to collaborate on strategy, ideation, and visuals, and get buy-in from your other teams and departments. Use prototyping features to create a real-life experience — without complicated coding.
You can also use Figma to gather and outline feedback and ideas. Gather with other members of your product team to discuss what features you should rollout next, what issues your users are facing, and other ways you can continue to improve your product.
15. Trello
- Type: Product management
- Review Rating: 4.4 out of 5 stars
- Price:
- Free: $0/user/month
- Standard: $5/user/month
- Premium: $10/user/month
- Enterprise: $17.50/user/month
Trello keeps all your tasks, projects, and product requirements organized with boards, lists, and cards. Get a clear view of who is doing what and what still needs to get done, or keep a quick link to your most important product information. Trello lets you be flexible so you can meet all your product management needs.
Visualize your Trello boards as calendars or lists, or add integrations and powerups to customize your workflows. And because it’s another tool owned by the same parent company as Jira and Confluence, easily connect to your documentation and ticketing tools to keep all your information in one place.
16. Typeform
- Type: User feedback
- Review Rating: 4.5 out of 5 stars
- Price:
- Basic: $25/month for 1 user
- Plus: $50/month for 3 users
- Business: $83/month for 5 users
- Enterprise: Custom pricing on request
Typeform collects user feedback and insights with forms, surveys, and quizzes your audience will find engaging and they’ll actually enjoy answering. Use typeform to connect with your users and gather insights on how you can improve your product offerings.
Typeform comes in handy for smaller teams not ready to invest in robust analytics or feedback tools. Typeform has built-in customization capabilities and features to add photos and videos to make your product feedback surveys more interesting and engaging for your users.
17. SurveyMonkey
- Type: User feedback
- Review Rating: 4.4 out of 5 stars
- Price:
- Team Advantage: $25/user/month
- Team Premier: $75/user/month
- Enterprise: Custom pricing on request
SurveyMonkey offers flexible survey software to collect answers from your audiences and build better products. Use SurveyMonkey to find product-market fit, find connection points with target buyers, and improve your connection with buyers. Identify your users biggest needs and the solutions they’d most like to invest in.
SurveyMonkey can help lower risk by ensuring the products you create resonate with your target audience and allow you to estimate the size of your audience before you release something new. Product managers can also use SurveyMonkey to gather feedback on how to improve existing products or to identify weak points that may deter customers from buying again.
Don’t make managing your products more difficult than it needs to be. With the right tech stack, you can automate, streamline, and oversee the most important aspects of product management — allowing your team to be more productive while you create products that resonate with your audiences.
With Whatfix, product managers are empowered with a no-code platform to build, launch, analyze, and test in-app guidance, user flows, and help content that looks native to the application, without the need for engineering resources. With Whatfix Analytics, product teams are able to make data-driven decisions to create better product experiences, provide more value to customers, and drive product adoption.
Learn more about Whatfix for product managers now!
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