If you’re looking for tools like Pendo to help streamline customer onboarding and increase software adoption, you have dozens of choices. But how do you know which one is right for your company? G2 alone lists more than 50 Pendo competitors and alternatives. Trying to compare them all on your own could be intensive and time-consuming.
To save you time and effort, we put together some background information on Pendo, along with tables comparing Pendo and its top five alternatives. We’ll explore feature differences as well as some strengths and weaknesses for each tool. That way, you can more quickly and easily find the best digital adoption platform for your business.
Pendo is a product-experience platform designed to help customers learn your product and to show you how they are using it. The platform enables you to collect customer feedback as they use your application, and it provides insights regarding how customers are engaging with your product. This kind of information can help you prioritize product updates and features based on customer needs.
Pendo is mainly focused on showing you, through in-app analytics and feedback options, how customers use and feel about your product. Pendo also has training and guidance features to help customers learn to use your product effectively.
Pendo’s main features include:
Pendo’s features are all focused on helping the customer learn your product. The platform is not well equipped to help train employees or increase internal software adoption.
Pendo offers tiered pricing plans depending on what features your business needs. The company doesn’t list pricing on its site for the higher tiers. However, reviews on Capiche have prices starting at $2,000-$5,000 per year for a single product, and around $12,000 per year for the lower-tier package. In a comment on ProductHunt, Pendo’s CEO, Todd Olson, states that packages start at around $99 per month.
To help guide your decision-making process, we chose five of the top Pendo alternatives and created comparison tables. You can easily compare features, making it easier (and faster) to find the best fit for your business.
Whatfix is a top Pendo competitor. Both products have user analytics and insights, allow you to send surveys in-app, and enable you to create guided walk-throughs and other in-app training. However, Pendo’s main focus is on analytics, so its offerings in other areas are more limited. Pendo, for example, has fewer self-help and self-paced training options than Whatfix.
Why Choose Whatfix over Pendo
While Pendo has useful features for onboarding customers, it offers very little in the way of employee training. Whatfix has a number of unique features that make it more versatile and widely applicable than Pendo, including:
While Pendo has a greater range of analytics and feedback options, WalkMe has more to offer in the way of training and guidance capabilities. Specifically, WalkMe has employee-focused training options, like task lists for tracking user progress. WalkMe also has an in-app self-help menu. Both platforms have basic user analytics, but Pendo has greater capabilities for directly communicating with customers in-app.
Both Pendo and Userlane are easy to use and offer similar training content types, namely walkthroughs and pop-ups. Userlane has employee-focused training options as well. Both have user-engagement analytics, though Pendo offers more insight into the paths customers take as they navigate through your product.
Pendo also has a product road map to help you plan feature rollouts and prioritize updates based on customer feedback. Userlane does not have comparable product analytics or planning tools.
Both Pendo and Apty have robust analytics setups, but according to reviews on G2, businesses preferred Apty. Reviewers commented that Apty was easier to set up and use than other Apty alternatives, offered better ongoing support, and helped with organizing and directing feature updates. Apty also offers training solutions both for customer-facing products and for internal software adoption.
Pendo and Appcues are equally customer-focused, with solutions for streamlining onboarding and for product development. Both tools integrate with your product for a native-looking experience and work with your existing tech stack to import and organize data. According to Capterra, Pendo is preferred by enterprise businesses (1,000+ users), while Appcues is better that other Appcues competitors for 10-499 users.
|1||Create guided product tours|
for customer onboarding
|2||Create guided walk-throughs for|
|3||Leverage user segmentation to create walk-throughs for specific roles and personas||✅||✅||✅||✅||✅||✅|
|4||Develop task lists and knowledge-base|
resources to supplement walkthroughs
|5||Directly integrate the platform with your LMS||✅||✅|
|6||Create pop-up tips to help with|
data entry or highlight new features
|7||Include links in your pop-ups to|
internal content or external sites
|8||Train users and gather insights|
on mobile applications
|9||Train users and gather insights|
on web-based applications
|10||Train employees to use major platforms|
like Salesforce and Workday
|11||Automatically incorporate existing training content into your in-app self-help menu||✅||✅|
|12||Automatically generate content in multiple formats to suit different learning styles||✅|
|13||Translate content into multiple languages to organize and manage rollouts across countries||✅|
|14||Communicate directly with|
users via in-app messaging
|15||Collect feedback from users with in-app surveys||✅||✅||✅||✅||✅||✅|
|16||Leverage usage analytics to see where people are encountering issues while using the product||✅||✅||✅||✅||✅||✅|
|17||Track the types of support queries users|
search for, and whether they find answers
to their questions
|18||Get recommendations for improving end-user|
experience based on how people
interact with your product
|19||Use the self-hosted option instead of cloud-based for added security||✅||✅||✅|
|20||Create a shared product road map to plan and prioritize feature rollouts||✅|
The Pendo competitors discussed above have many similarities. You can use any of them to create basic product tours, and they all offer in-app survey and analytics features.
However, overall, Whatfix stands out from the rest because of its ease of use, variety of features, versatility, and customizability. Not only does Whatfix offer contextual guidance, saving users time and making it easy for them to find the answers they need, but it also integrates seamlessly with your current tech stack, including your LMS and major applications, like Salesforce.