14 Best Product Analytics Software Tools (2024)


Product analytics are at the core of any great product-led company. It helps product teams collect data to build great applications and improve the overall product experience, helps designers create accessible designs, and shows marketers which type of content converts visitors to users so they can double down on it.

Product analytics allow product teams to develop a data-driven roadmap, identify friction points in the user experience, and drive product adoption of your application. 

To do this, you’ll need product analytics software to capture and aggregate product data.

What are the best product analytic software in 2024?

  1. Whatfix
  2. Amplitude Analytics
  3. Mixpanel
  4. Google Analytics
  5. Heap
  6. Pendo
  7. Hotjar
  8. FullStory
  9. UXCam
  10. Glassbox
  11. LogRocket
  12. Smartlook
  13. Mouseflow
  14. Contentsquare

What Is Product Analytics Software?

Product analytics software is a platform that empowers product teams and UX researchers to:

  • Observe and understand how users are interacting with your website and applications.
  • Collect and aggregate data to capture trends and patterns that lead to less churn, reduced user friction, more conversions, higher adoption, and goal completions.
  • Segment users by stage within your funnel and observe their journey closer.

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Features of Product Analytics Software

The following features are commonly found in most product analytics software platforms.

  • Session recording captures a user’s browsing session across your website’s (or application’s) pages, including mouse movements, data entry, and idle time.
  • KPI dashboards that report metrics such as churn, conversions, and technical issues.
  • Funnel analytics measures how users progress through your product’s conversion stages. You can use the data it offers to determine where users encounter friction, churn, or end browsing sessions.
  • User flow maps track the sequence of events users perform after they land on your website (or open your application), sign in, and start interacting with your application. Flow maps help UX teams make their most-used functionality easy to locate and remove the hoops users need to jump through to find them.
  • Session segmentation groups sessions by user location, on-page duration, devices, etc.
  • Heatmaps combine multiple user sessions and show you the parts of your website (or application) users interacted with most and least by shading them with color codes. Heatmaps track scroll depth, clicks, taps, and mouse hovering.
11 Must-Track Product Adoption KPIs & Metrics to Analyze With Whatfix

Benefits of Product Analytics Software

A product analytics tool observes how users interact with your applications. That data helps product teams decide which features to optimize, prioritize in the roadmap, and which ones to eliminate from your product.

  • Personalize your user experience by user demographics and characteristics.
  • Improve new feature discovery and adoption.
  • Reduce time-to-value by helping your users achieve their “aha” moment faster.
  • Reduce product friction.
  • Make data-driven product roadmap decisions and ship the features your users want the most.
  • Understand how users interact with your product, what they expect, why they’re churning, which features they use the most, and how quickly they start getting value out of your product.

14 Best Product Analytics Tools in 2024

Here are the best product analytic tools, including a high-level overview of each product, pricing, and user review data to help you choose the right product analytics software.

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1. Whatfix

  • G2 Review Rating: 4.6 out of 5 stars
  • Price: Reach out for a custom quote

Whatfix empowers enterprises and product teams to track how users interact with an application with powerful product analytics and offer no-code tools that allow them to create in-app guidance and on-demand support. Whatfix offers contextual assistance that surfaces videos, documentation, and resources designed to help your users navigate your applications and drive adoption.


Whatfix Analytics allows product teams to capture actionable data and insights on user behavior within your applications. It also tracks the engagement, helpfulness, and effectiveness of in-app help content and user flows such as your product tour, feature launches, process walkthroughs, and more. This data is captured in real-time and allows users to leave in-app feedback on your overall flows and user experience.


One of the most significant advantages of Whatfix Analytics is that it can be integrated and managed in a no-code implementation, meaning non-technical users are empowered to capture and act on real-time product data.

Get Started With Whatfix Analytics
Discover key user insights to build a data-driven digital adoption strategy and collect real-time feedback on in-app experiences.

2. Amplitude Analytics

  • G2 Review Rating: 4.5 out of 5 stars
  • Price: Starts at $900 per month

Amplitude is a digital analytics platform that provides tools for product teams to measure and evaluate their applications. Amplitude helps predict what actions your customers will make, reduces conversion process friction, gives you visibility into your user journey and experience, and helps your product build better products with analytics.

Amplitude requires engineering support to implement the analytics tool and update any necessary tracking or event fields.


3. Mixpanel

  • G2 Review Rating: 4.5 out of 5 stars
  • Price: Limited free plan; paid tier starts at $25 per month

Mixpanel is a product analytics platform that aggregates usage data from touchpoints across your product and helps you learn how your users are interacting with your web properties, where and why users churn, and how to improve your product experience to increase retention and conversion.

You can use Mixpanel to segment users into cohorts, track drop-off rates to see where your customers are encountering friction, and connect your databases with just a few clicks. Mixpanel requires developer and engineering support to implement the platform and update any necessary tracking or event fields.


4. Google Analytics

  • G2 Review Rating: 4.5 out of 5 stars
  • Price: Limited free tier; paid tier starts at $150,000 per year

Google Analytics helps marketers track impressions, measure ROI on their paid campaigns, and figure out your major traffic channels so that you can allocate marketing and growth resources appropriately.  Google Analytics is best designed for tracking data on websites, web apps, and e-commerce stores.

Google Analytics will show you:

  • The number of user sessions,
  • Pages visited by users per session
  • Average stay time
  • Bounce rates, etc —so that you get general cues on what to improve with your content and marketing.

But for all it offers, Google Analytics is severely limited when it comes to product experience use cases, and you won’t be able to segment users, observe how they’re using your product, and figure out why they’re converting or churning.

Product analytics platforms like Whatfix take it a step further with session recordings, heatmaps, and user journey tracking to help you get a clear picture of how users experience your landing pages, product features, resources, etc.


5. Heap

  • G2 Review Rating: 4.3 out of 5 stars
  • Price: Limited free tier; paid tier starts at $3,600 per year

Heap helps companies who want to track their customers’ journeys, measure product adoption, and observe user behavior so that you can unlock product-led growth. Heap collects behavioral and event data from your users and customers automatically, including everything from clicks, scrolls, what they’re engaging with, and more.

But unless you have a technical background, Heap can be confusing to set up, especially for marketers and business users who prefer a no-code, drag-and-drop platform.


6. Pendo

Pendo is a product analytics platform designed to help developers, product engineers, and marketers create experience users are eager to adopt through in-app guidance and advanced product analytics. With Pendo, you can:

  • Create and suggest helpful content on-demand.
  • Onboard users with simple nudges and cues.
  • Collect feedback with surveys and polls.
  • Collect user engagement data throughout your user journey.

Just like Heap, Pendo is not exactly a plug-and-play analytics platform, and you might need some technical work to get it to work or anything you need to make a change to some of your walkthrough steps.


7. Hotjar

  • G2 Review Rating: 4.4
  • Price: Limited free tier; complicated usage-based pricing

Hotjar is a UX design and heatmaps platform for tracking user behavior on your web properties (i.e. your websites, applications, help docs, etc.) with recordings of individual sessions, heatmaps that aggregate multiple sessions, and cohort analysis of sample groups of your users.

Hotjar is very code-heavy and will make your website load slowly. Secondly, their pricing is quite opaque, and it’s hard to know what you’re paying for at any point.


8. FullStory

  • G2 Review Rating: 4.5
  • Price: Starts at $199 per month; Free startup plan

FullStory is a digital experience platform for capturing user experience at scale. With FullStory, you can record individual sessions, generate user engagement heatmaps, segment users into buckets, and monitor user behavior for frustration signals like rage-clicking and pinch-to-zoom.

FullStory’s pricing is opaque, and your billing tends to jump once you upgrade or outgrow your existing plan.


9. UXCam

  • G2 Review Rating: 4.7
  • Price: Limited free tier; contact for pricing

UXCam tracks user behavior inside your web and mobile applications with recorded sessions, heatmaps, and issue tracking that monitors when something breaks on your application.

UXCam is an older platform, and it’s not as intuitive as you expect. UXCam also has a tricky pricing structure that strings you along with a generous free tier that quickly jumps to $3k/year once you exhaust your credits.

UXCam users also report that the platform isn’t exactly reliable, and recorded sessions routinely disappear from their accounts.


10. Glassbox

  • G2 Review Rating: 4.8
  • Price: Limited free tier; contact for pricing

Glassbox is a customer experience platform designed to help engineers and marketers remove friction, boost engagement, capture user sessions, record crashes, bugs, and issues, and track the product experience metrics that matter.

Glassbox tends to be slow, recorded sessions break quite often, and you may have a steep learning curve grasping Glassbox’s terminologies if you’re a non-technical user.


11. LogRocket

  • G2 Review Rating: 4.7
  • Price: Limited free tier; paid tier starts at $99 per month

LogRocket is a frontend monitoring and session replay platform designed for software teams building applications for web and mobile platforms.

LogRocket records user sessions, monitors your front-end for errors, network failures, and performance issues, and uses click maps and heatmaps to show how your users interact with your applications.

Recorded sessions take quite a while to render, and you need to spend around $6k/yr to access LogRocket’s core tools like heatmaps, filtering, and path analysis. LogRocket bills by usage, and at that rate, if you have an application users log into several times a day, you will quickly exhaust your plan and upgrade to a custom (and possibly pricier) plan.


12. Smartlook

  • G2 Review Rating: 4.6
  • Price: Limited free tier; paid tier starts at $39 per month

Smartlook is a behavioral analytics tool that helps product engineers and marketers replay user sessions, track action completions, filter sessions by events, and see which of your on-page elements users interact with the most, where they drop off the funnel, and why.

Smartlook is one of the more affordable options on the market, although their free tier is designed to squeeze you until you upgrade.


13. Mouseflow

  • G2 Review Rating: 4.6
  • Price:  Extremely limited free tier; paid tier start at $24 per month

Mouseflow is a behavior analytics platform designed for marketers, product teams, and UX engineers. Mouseflow captures user behavior with heatmaps, session recordings, and feedback forms and breaks it down with funnel analytics, drop-off tracking, and user friction metrics.


14. Contentsquare

  • G2 Review Rating: 4.6
  • Price: Contact for pricing

Contentsquare is a digital experience platform that empowers product, operations, and marketing users to track user experience, measure goal completions on their web resources, and filter through sessions to find out why and how to improve user satisfaction.

For all its functionality, Contentsquare is code-heavy, and its tracking tags can slow down your website. The platform presents a steep learning curve to marketers and non-technical users who may be getting started with product research and UX analytics.

Create better products, understand your users, and make data-driven product decisions with Whatfix

Choosing a product analytics platform is a balancing act. On one hand, you need a powerful platform to show how users navigate and interact with your product. On the other, all that functionality needs to be efficient to not degrade your application’s performance.

Your product analytics platform should be simple enough to serve as a source of truth for your product, UX, and marketing teams, both technical and non-technical alike.

Whatfix empowers you to understand how users interact with your product, the issues they’re facing, the features you should (and should not) build to unlock product-led growth, and no-code content creation tools to fix and test these experiences.

Whatfix provides the best product analytics, digital experience, and adoption tools all in one powerful product adoption and experience platform.

Get started by exploring how Whatfix Analytics empower product teams now!

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How to Evaluate & Choose a Product Analytics Software Partner