Appcues vs. WalkMe: Which DAP Is Best?


In the fast-paced world of digital technology, businesses are constantly seeking new ways to enhance their digital user experience and drive higher engagement rates. This has led to a surge in the adoption of digital adoption platforms (DAP), with the market growing at exponentially rapid rates. With such growth, there are several options available— making it increasingly difficult to decide which platform will best meet a business’s unique needs.

Two of the most popular digital adoption platforms on the market are Appcues and WalkMe. While both platforms offer robust solutions for improving user engagement and aim to streamline the user experience, they differ in their approach and functionality.

So which one is the best digital adoption platform for your organization? 

To answer that question, we’ll dive into the features, use cases, and overall customer experiences of both Appcues and WalkMe and compare them head-to-head.

Appcues vs. WalkMe: Comparing Key Features

Let’s compare the feature set of Appcues and Walkme.

Appcues features

1. Visual editor

Appcues’ visual editor enables you to create personalized user experiences without any coding experience. With this feature, you can design and customize tooltips, pop-ups, and banners to guide users through your platform or website.

The visual editor allows you to choose from an inventory of design templates, colors, fonts, and images to create an engaging experience for users. You can also add interactive elements like clickable buttons, videos, and animations to make the experience even more interactive and engaging.

One of the unique features of Appcues’ visual editor is its ability to provide real-time previews of the experience as it’s being designed. This means you can see exactly how the final product will look and feel before it goes live, empowering you to make any necessary adjustments or changes.

2. Targeting and segmentation

Appcues’ targeting and segmentation feature is designed to help you create customized user experiences based on specific criteria like user behavior, demographics, and preferences. This enables you to target specific groups of users with personalized experiences, which can help increase engagement rates and drive conversions.

Using the targeting and segmentation feature, you can create user segments based on various criteria, including user behavior, location, device, and more. This allows you to target specific user groups with customized experiences tailored to unique user needs and preferences.

3. Analytics and reporting

Appcues’ analytics and reporting feature is a comprehensive tool that allows you to track and measure the effectiveness of their experiences. With this feature, you can analyze user behavior, engagement rates, and conversion metrics and gain insights into how users interact with your product.

Appcues’ analytics and reporting feature provides a variety of metrics and data points, including click-through rates (CTR), conversion rates, engagement rates, and more. This puts you in a position to understand which experiences resonate with your users and drive the most engagement and conversions.

Appcues’ analytics and reporting feature also provides detailed user behavior data, including how users navigate a website, which pages they visit, and how long they spend on each page. This data can help identify areas that may be causing friction and optimize their experiences accordingly.

4. Integrations

Appcues’ integrations feature is designed to help businesses seamlessly integrate their experiences with other software and tools they may already be using. With this feature, you can connect Appcues with third-party applications, including customer relationship management (CRM) software, email marketing tools, and more.

Appcues’ integrations feature allows you to leverage the power of your existing software stack to enhance user experiences and drive higher engagement rates. For example, businesses can integrate Appcues with their CRM software to create personalized user experiences based on their demographic data, purchase history, and other customer data points.

You can also integrate Appcues with your email marketing tools to create personalized experiences that are triggered by specific email campaigns. This can help to improve engagement rates and drive conversions by providing users with a seamless and personalized experience across multiple touchpoints.

TIP: Explore the best Appcues DAP alternatives.

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WalkMe features

1. In-app guidance created for walkthroughs and tours

By leveraging WalkMe’s in-app guidance feature, you can create interactive walkthroughs that guide users through your product’s most important features. The guides you create can include various media types, like images, animations, videos, and text, resulting in a captivating user experience. Thanks to the feature’s ease of customization, you can quickly tailor each guide to address specific user groups or preferences.

You can easily embed the in-app guidance feature directly into your product so users can effortlessly access them at their exact moment of need. The feature includes robust analytics that monitor user engagement, including completion rates and time spent on each step. This helps you make data-driven decisions, refine your guides for optimal effectiveness, and identify areas where you can improve.

With WalkMe’s in-app guidance feature, you can eliminate the need for users to leave your product to seek assistance, providing them with real-time support that streamlines their experience.

2. Smart tips and contextual nudges

WalkMe’s contextual nudges and tooltips feature delivers real-time guidance to users as they navigate through your product. Using this feature, you can quickly generate contextual tips and nudges that display in the user’s exact moment of need. These tips can offer valuable information, including keyboard shortcuts or hidden features, to boost their overall experience.

With contextual nudges, you can guide users along the most efficient path, pointing out the next natural step or encouraging them to execute a specific action. The smart tips and contextual nudges feature from WalkMe is a great solution to reduce user frustration, improve user satisfaction, and achieve higher product adoption and customer loyalty.

3. Analytics

Using WalkMe’s analytics feature, you can gain important insights into user behavior and engagement with your product or service. This feature enables you to track key metrics like user activity, conversion rates, and feature adoption, offering a comprehensive understanding of how users interact with your product offerings.

WalkMe’s analytics feature provides several visualization options, including graphs, dashboards, and charts, to help you interpret and identify patterns in your data. You have total control over the analytics feature, enabling you to monitor metrics customized to your product and unique business goals. The real-time data empowers you to make informed decisions quickly and modify your approach.

With WalkMe’s analytics feature, you can identify weak spots and prioritize feature development based on user behavior, driving progress, and innovation.

4. Automation

WalkMe’s automation feature eliminates the need for manual intervention by streamlining repetitive or time-consuming tasks within your product or service. With this feature, you can create workflows that enhance the user experience and improve overall efficiency. For example, you can automate data entry, form submissions, or entire processes, resulting in significant time savings.

With WalkMe’s flexible automation feature, you can customize each automation to cater to specific user groups or preferences. The feature also provides comprehensive analytics that monitor user engagement, tracking completion rates and time saved. By analyzing this data, you can fine-tune your workflows for optimal effectiveness.

TIP: Explore the best WalkMe DAP alternatives.

Meets Requirements


Ease of Use


Quality of Support


Good Business Partner


Audio/Visual Walkthroughs

Related Resources

Comparing Appcues vs. WalkMe Use Cases

DAP usage can be classified into two main categories— employee experiences and customer experiences.

Employee experiences strive to encourage employees to use internal applications such as CRM, ERP, and HCM. These use cases involve providing in-app onboarding, training, and continuous support based on employee roles to ensure seamless adoption.

In contrast, customer experiences aim to promote the use of customer-facing applications. Use cases in this category encompass solutions for user onboarding, customer support, and other use cases related to driving customer adoption.

Employee Experience (EX) Use Cases

Employee Onboarding
  • Create interactive onboarding experiences that guide employees through various aspects of their role, including company culture, policies, and procedures.
  • Appcues allows for personalized onboarding experiences tailored to each new employee based on their role, location, or other relevant factors. 
  • The analytics and reporting feature can offer valuable insights into employee engagement and progress during the onboarding process. This data can help HR identify areas for improvement and adjust onboarding strategies.
  • Interactive tutorials and on-demand support can help employees get up to speed on their new role quickly and easily.
  • Contextual guidance can help new employees navigate complex systems and processes, reducing the time and resources needed for onboarding.
  • Performance support capabilities can help employees overcome any obstacles they may encounter during the onboarding process.
Employee Training
  • Create interactive training modules about your most used software, tools, or procedures. These modules can include videos, images, quizzes, and other interactive elements to make the training engaging and effective.
  • Segmentation and targeting features allow for personalized training experiences tailored to each employee’s skill level, department, etc. 
  • Analytics and reporting can provide valuable insights into employee engagement and progress during the training process. This data can help trainers identify areas for improvement and adjust training strategies to ensure maximum effectiveness
  • As soon as an employee accesses the training portal, they can be greeted with a comprehensive, interactive guide that helps them navigate the training process, offering detailed instructions, links to resources, and interactive demonstrations of tools they’ll use regularly.
  • Engagement features can be used to make employee training more interactive and engaging. Employees can be motivated to learn and retain knowledge more effectively by creating interactive quizzes, games, and simulations.
Performance Support
  • Create performance support tools like job aids, quick reference guides, or checklists that employees can use to access key information or instructions on-demand. 
  • In-app guidance can provide real-time support to employees as they navigate complicated processes or workflows. Contextual nudges and tooltips can provide helpful tips, reminders, and guidance, reducing errors and increasing efficiency.
  • Analytics and reporting can provide valuable insights into employee usage of performance support tools and in-app guidance, which can help trainers and managers identify areas where employees may need additional support.
  • Performance support features can help employees overcome any potential roadblocks or issues they may experience, improving productivity and job satisfaction.
  • Analytics tools can help you identify areas where employees may need additional support or training, leading to increased performance and productivity.
  • Personalized guidance can help employees work more efficiently and effectively, leading to increased performance and productivity.
IT Support
  • IT teams can create interactive guides to help employees learn how to use new software, tools, or systems. These guides can be customized to cater to different user groups or job roles, and can be easily accessed at any time. 
  • IT teams can create interactive guides that help employees troubleshoot common issues and resolve bugs. These guides can be designed to walk employees through each step of the process, from identifying the issue to implementing a fix. They can also include visuals, animations, and other interactive elements to make the process more engaging. 
  • Create interactive guides that help employees learn about security and compliance policies and best practices.
  • IT support teams can create a library of walkthroughs that help employees navigate complex processes, like troubleshooting technical issues, completing forms, or using software applications.
  • An IT support team can monitor frequently accessed walkthroughs and pinpoint where additional assistance may be needed. This helps the team gain insights into employee needs and enhances the ability to continually update and improve their support materials.
  • Engagement capabilities allow for a more interactive and engaging IT support experience. Creating interactive games and simulations can encourage employees to learn and retain knowledge better.
Change Management
  • Create interactive guides and walkthroughs that explain changes, including any new processes, tools, or systems. The guides can be tailored to specific employee groups, ensuring that each person receives the information they need to be successful in their role. 
  • Provide real-time guidance and support to employees as they navigate new software, including tooltips and nudges that offer helpful tips and information and interactive walkthroughs that demonstrate how to use specific features.
  • Guide employees through the process of implementing new policies by providing step-by-step guidance and support.
  • Help employees adjust to system changes by providing targeted guidance on how to use new or updated systems.
  • Provide support during organizational changes by guiding employees through new workflows and helping them to navigate new systems and processes.
Digital Transformation
  • Help employees transition smoothly to new tools by providing interactive tutorials and walkthroughs. 
  • Create targeted messages that notify employees of any changes or updates, ensuring everyone is on the same page.
  • Leverage WalkMe’s integration capabilities with digital tools and offer personalized walkthroughs to guide employees through updated processes or new tools.
  • Employees can access contextual help and training materials to ensure they have the necessary resources to navigate new digital tools properly.
  • Track employee activity and pinpoint the areas where they encounter challenges while working with new digital programs.

Customer Experience (CX) Use Cases

Customer and User Onboarding
  • Help customers understand the key features of your product during onboarding, guiding them step-by-step through how to use each feature. 
  • Create personalized onboarding journeys for different types of customers based on their needs, preferences, and behaviors.
  • Contextual guidance can help you create a smooth and intuitive onboarding process, ensuring that customers can get started with your product quickly and easily.
  • Interactive tutorials and on-demand support can help customers overcome any potential roadblocks they may face during onboarding.
Customer Self-Support
  • In-app messaging allows you to communicate with customers directly within your product, offering real-time assistance and support. You can use this feature to provide targeted tips, answer FAQs, or alert customers to relevant updates or changes.
  • Integrate with your existing knowledge base or support center to provide customers with a centralized location for self-service support. Offering searchable articles, FAQs, and other resources directly within your product interface can empower customers to resolve issues quickly and efficiently.
  • A customer support team can create an interactive and personalized library to guide customers through the steps to resolve common issues they encounter when using your product or service.
  • In-app guidance can provide real-time assistance to customers as they work to self-support. This can promptly provide customers with support and guidance in their exact moment of need.
User Engagement Monitoring
  • Behavioral analytics allows you to monitor customer engagement with your website or product to gain insights into how customers are using it and identify areas where they may be confused.
  • Divide customers into different groups based on common characteristics or behaviors to create targeted messaging and engagement strategies that are tailored to the specific needs of each group.
  • Use in-app surveys to gather customer feedback and understand their needs and preferences regarding product feature usage.
  • Analyze user data to identify patterns and trends that can influence product development and improve the overall customer experience.
Product Analytics
  • Monitor which features of your product are being used the most and which are being overlooked. This can help you prioritize development efforts and decide which features to enhance or retire.
  • Funnel analysis capabilities can uncover where users drop off in the customer journey and identify areas for improvement. 
  • A/B testing allows you to test different variations of your product with a subset of users to see which performs better.
  • Uncover product features that are essential to your operations and aim to track and enhance their performance.
  • Analytics tools can help determine users’ pain points during product usage. By analyzing key metrics like completion rates, time spent, and clicks, you can pinpoint areas that need improvement and make necessary changes to enhance your product.
Customer and User Feedback
  • Create in-app messages or surveys that ask users to provide feedback on their experience. These messages can be triggered at specific touchpoints and can then be analyzed to improve your product.
  • Respond to customer feedback in real time by setting up in-app messages or automated email responses to acknowledge feedback and inform customers of any actions being taken to address their concerns.
  • Use surveys and feedback prompts to collect feedback on specific features, product improvements, and overall customer satisfaction. 
  • Feedback analytics can help identify common support issues and improve the support experience for customers.
  • Improve customer engagement by providing personalized guidance and recommendations based on customer feedback.
Digital Transformation
  • Create customized onboarding experiences for customers, guiding them through the digital transformation process and providing the necessary resources and support.
  • Provide in-app guidance and training to customers, helping them to learn how to use new features and tools as they become available. 
  • Communicate product updates, changes, and other important information to customers in real time, keeping them informed and engaged throughout the digital transformation process.
  • By integrating WalkMe with other digital platforms and tools, you can offer customized guides that help customers navigate their experience.
  • Engagement functionalities, like interactive guides, tooltips, and pop-ups, can offer customers instant assistance and support while utilizing digital technologies and tools.
  • Provide customers with contextual aid and training resources, like videos, tutorials, and knowledge articles.

Appcues vs. WalkMe Pricing Comparison

Appcues pricing

Appcues offers a range of pricing plans depending on the features and support required. They offer a free trial period to allow users to test the software before committing to a paid plan. Their pricing plans are based on the number of monthly active users (MAUs) and can be billed either annually or monthly. The plans include Basic, Growth, and Enterprise, with each tier offering increasing levels of features and support. 

Customers can also opt for custom pricing plans to accommodate their specific requirements. Appcues offers add-on features like the ability to translate user flows into multiple languages and personalized training sessions for an additional fee.

WalkMe pricing

WalkMe offers several pricing plans to accommodate businesses of different sizes and needs. Their pricing plans range from a basic plan, which includes core features like guidance and analytics, to an advanced plan that offers additional features, like A/B testing and advanced analytics.

The pricing for WalkMe’s plans is typically determined based on the number of users accessing the platform. They offer a pay-per-user pricing model, which means that the cost per user decreases as the number of users increases.

Appcues vs. WalkMe: What Do Customer Reviews Say?


4.8 out of 5 stars

“We’re using it to provide a far better onboarding experience for new users. It’s been great so far and we’re excited as we’re two months in and haven’t really scratched the surface of what’s possible with Appcues.”

4.4 out of 5 stars

“The system has an extremely deep rules engine that allows you to create a solution for pretty much all use cases.”


4.7 out of 5 stars

“It’s hard to edit flows that have a lot of steps because you have to jump around a ton. It’s doable, but you have to really keep track of the order you build flows out in, especially pins.”

4.5 out of 5 stars

“WalkMe is bloated compared to competitors. There are so many features which are built and forgotten or unnecessary. The core product gets little love.”

Gartner Peer Insights

No ratings or reviews available

4.6 out of 5 stars

“The biggest issue I have was with the onboarding process. They were busy with a lof of new clients, so we didn’t get the care they promised until they shifted us to a 3rd party vendor. In the meantime, we had to make key decisions and we weren’t guided correctly on how to make those decisions and more importantly the impact of our decision. This caused a lot work and rework for us.”


4.8 out of 5 stars

“I really like that its easy and intuitive to use. I generally do not need any user documentation or help when creating, and that is always a good thing for me.”

4.4 out of 5 stars

“Clunky to set up and our trainer got certified, only to find then that the prescribed way of using the product was wrong, which resulted in slower last times for our app. Difficult to determine ROI.”

TrustRadius8.6 out of 10 stars7.9 out of 10 stars
Why Whatfix Is a Better DAP Than Appcues and WalkMe

As businesses strive to create a seamless digital experience for their employees and customers, they need the right digital adoption platform to make it happen. While Appcues and WalkMe both offer some impressive features, it’s clear that Whatfix is the best choice for businesses looking to streamline their digital adoption process.

In today’s fast-paced digital landscape, it’s clear that businesses need a digital adoption platform that can keep up. And with its innovative features and intuitive design, Whatfix is the clear choice for those looking to improve their digital adoption process and drive growth.


One of the standout features of Whatfix is its self-help options, which empower users to learn on their own without the need for constant hand-holding. Whatfix’s personalized learning paths enable businesses to create custom training programs that cater to the specific needs of each employee or customer.


Another key benefit of Whatfix is its ability to integrate with a wide range of platforms, including CRM and HR systems, which makes it easy for businesses to adopt it as part of their existing technology stack. What’s more, Whatfix’s real-time analytics allow you to track user engagement and make informed decisions about how to improve the overall digital experience.

Unmatched customer support

Whatfix offers top-of-the-line customer support, with dedicated experts available 24/7 to assist users with any issues they may encounter. Whether it’s answering questions, providing guidance, or assisting users in optimizing their experience, Whatfix’s customer support team is there to help.

Overall, Whatfix is the best digital adoption platform for businesses looking to streamline their employee experiences, promote customer adoption, or both. With its comprehensive features and flexibility, Whatfix is the optimal solution for achieving your digital adoption goals.


Discover the potential of effortless digital integration by trying Whatfix today.

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What Is Whatfix?
Whatfix is a digital adoption platform that provides organizations with a no-code editor to create in-app guidance on any application that looks 100% native. With Whatfix, create interactive walkthroughs, product tours, task lists, smart tips, field validation, self-help wikis, hotspots, and more. Understand how users are engaging with your applications with advanced product analytics.
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Whatfix's digital adoption platform empowers your employees, customers, and end-users with in-app guidance, reinforcement learning, and contextual self-help support to find maximum value from software.

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What Is a Digital Adoption Platform?
DAPs enable technology users with contextual in-app guidance and real-time support to guide them through business processes and to learn in the flow of work.