Why choose Whatfix over Pendo?

Digital adoption platforms are not the same. While DAPs share similar features, there are core functionality and differentiators that make Whatfix the most trust digital adoption partner – from its patented technologies, customer-centric approach, multi-product offering, and enterprise-wide support of digital adoption projects on mission-critical software. 


Check-markEasy no-code content creation and management
Content authors effortlessly create and maintain contextual in-app guidance across any application with a no-code visual editor and powerful element detection capabilities.
Check-markAdoption anywhere on desktop, mobile, and web apps
Whatfix supports in-app content creation on desktop, mobile, and web applications. iFrames and Citrix-built apps are supported, and our DAP for Mobile is purpose-built for optimal mobile experiences. Whatfix’s end-to-end DAP solution provides bespoke, custom solutions specific to any application.
Check-markYour dedicated DAP partner
Whatfix provides comprehensive, white-glove customer onboarding and success services for every customer. This includes a dedicated customer success manager, a DAP program manager, content authoring support, Whatfix University, and certification programs.
Check-markMore than DAP
Whatfix is more than a DAP. Product Analytics enables organizations with no-code event tracking and Mirror provides virtual, hands-on user training via replicate sandbox environments.


red-xPrimarily supports customer-facing applications
Pendo’s expertise is primarily customer- facing web and mobile apps. This specialization limits its experience with organization-wide digital adoption projects of mission-critical enterprise software, like CRM, ERP, and HCM use cases.
red-xLacks advanced in-app guidance capabilities
Pendo has a limited number of in-app guidance widgets. It doesn’t support branching into workflows like Whatfix and lacks automation for repetitive tasks and data input validation. 
red-xLacks auto-testing and auto-translation
Lacks automatic content testing and doesn’t alert content creators when walkthroughs stop working. Requires manual translation efforts through importing XLIFF files.
red-xNo sandbox environments for hands-on training
Whatfix is the only DAP that provides organizations with a no-code tool for quickly create replicate sandbox environments of your enterprise software, allowing you to conduct beta user tests and train users without impacting your operations and application data.
“It’s been great working with Whatfix; they are open to new ideas. We suggested an innovation and three months later saw it in production. They listen, collaborate, and care about our business goals. With in-app guidance, we can help the next generation of Sophos customers secure their future.”
In-App Guidance
No-code content editormini-whatfix-logo-compareCheck-markCheck-markCheck-markCheck-markCheck-mark
In-app resource center & knowledge aggregationmini-whatfix-logo-compareCheck-markCheck-markCheck-markCheck-markCheck-mark
Field validationmini-whatfix-logo-compareCheck-markCheck-mark
Auto translationmini-whatfix-logo-compareCheck-markCheck-mark
Surveys and pollsmini-whatfix-logo-compareCheck-markCheck-markCheck-markCheck-markCheck-mark
Usage analyticsmini-whatfix-logo-compareCheck-markCheck-markCheck-markCheck-markCheck-mark
Export content to PDFs, video, LMSmini-whatfix-logo-compare
Create sandbox environments for user trainingmini-whatfix-logo-compare
Desktop supportmini-whatfix-logo-compareCheck-markCheck-markCheck-mark
Mobile supportmini-whatfix-logo-compareCheck-markCheck-markCheck-markCheck-mark
Citrix-app supportmini-whatfix-logo-compare
SCORM compliantmini-whatfix-logo-compare
Product Analytics
No-code custom event trackingmini-whatfix-logo-compareCheck-markCheck-mark
Auto capture basic user eventsmini-whatfix-logo-compareCheck-markCheck-mark
User funnels and journeysmini-whatfix-logo-compareCheck-markCheck-mark
Real-time & retroactive datamini-whatfix-logo-compareCheck-markCheck-mark
AI-powered insightsmini-whatfix-logo-compareCheck-markCheck-mark
Customer-Centric Approach
Dedicated CSM for all customersmini-whatfix-logo-compareCheck-mark
Content author trainingmini-whatfix-logo-compare
DAP program managermini-whatfix-logo-compare
24/5 supportmini-whatfix-logo-compareCheck-mark
See Why Software Clicks Better With Whatfix

See why companies choose
Whatfix over Pendo
“Whatfix allows us to create and manage messaging directly to users on our platform, without going through our development team. This enables the business team to manage our messaging more dynamically, resulting in quicker and more effective communication with our clients, while reducing demand on our dev team.”
“Whatfix Studio UI is easy to use, we can customize onboarding flows and add specific tooltips per account. We can identify problem areas our users face and take actions based on analytics.”
Ready to Whatfix?