Samantha is a Content Marketing Manager at Whatfix. Before joining, Sam spent 6+ years on the agency side at L2TMedia building its content and SEO operations. Sam closely monitors the CRM, CX, and service team space, analyzing emerging technologies, trends, and best practices. Sam also writer a bi-weekly LinkedIn column called the Digital Adoption Insider. Growing up in Chicago, Sam still calls the Second City her home. Before starting her career, she graduated from the University of Missouri's Journalism School. You can connect with Sam on LinkedIn or reach out via email at [email protected] - her inbox is always open!