Apty: Features, Pricing, and Alternative Digital Adoption Platforms to Consider

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digital adoption platform (DAP) could potentially increase your employee productivity by 37%, triple your time to software proficiency, and cut training content creation costs by 84%. But finding the right one for your specific business needs is crucial if you want to unlock this kind of ROI.

Thinking of investing in Apty as your DAP? Before you do, check out this comparison of its features and pricing against five competitors and see if an alternative might be a better fit.

About Apty

Apty is a digital adoption solution that promises to make web apps easier to use and streamline software adoption. Like other leading DAPs, Apty helps organizations offer guidance and support to customers using their products and to employees learning how to use new enterprise software.

While the company originally focused specifically on digital engagement under the name letzNav, it shifted focus to broader digital adoption and changed its name to Apty in 2019.

Apty features

Apty’s features all focus on two primary use cases for the platform: turning your SaaS product into a driver of business growth and increasing the ROI of your enterprise software.

There are five overarching features that Apty offers:

  • SaaS Growth Catalyst: This is Apty’s full suite of tools designed specifically for SaaS product growth. It gives SaaS companies the content creation and management capabilities they need to build product tours, user onboarding flows, and in-app guidance that drive customer satisfaction.
  • Code-free editor: Apty promises a code-free experience for creating and publishing onboarding flows, feature walkthroughs, and product tours.
  • In-app announcements: These announcements make it easy to engage users directly within an application. This streamlined communication can improve the effectiveness of change management and remind users to complete training programs.
  • Audience segmentation: Customizable segmentation lets you personalize training and onboarding content based on user behavior.
  • Reports and analytics: Built-in analytics capabilities make it easier to understand user behavior so you can proactively create training and onboarding materials that meet the needs of your customers and employees.

While Apty provides a full range of DAP features and works with most of the biggest enterprise web applications, it’s important to note that the platform doesn’t work on desktop applications.


Apty pricing

Apty doesn’t publicly list its pricing structure. However, the company claims to offer its DAP at half the cost of competitors.

When you look at Apty’s pricing page, there are two categories: the free trial and a request for a custom quote. The 45-day free trial only offers three flows but gives you access to Apty’s code-free editor so you can see if its UX and functionality fit your needs.

While we don’t have pricing specifics for Apty’s custom packages, it may help to know that G2’s list of Apty alternatives says the DAP delivers ROI faster than most other options.

5 Apty Alternatives to Consider for Digital Adoption

We compared Apty to five DAP competitors to show how the product’s strengths and weaknesses stack up against your other options. By comparing Apty to primary alternatives like Whatfix, WalkMe, Pendo, Userlane, and AppLearn, you can make the most informed purchase decision to drive digital adoption in your business.

Apty vs. Whatfix

Whatfix and Apty are both enterprise-level DAPs that offer features for customer onboarding and product adoption as well as employee training use cases.
Whatfix is a top alternative to Apty because, even though both platforms promise code-free content creation, usage analytics, and in-app engagement, Whatfix offers unmatched technical depth. For example, Apty’s code-free editor is only code-free to a certain point. For deep customization, you’ll need some coding knowledge.

Why choose Whatfix over Apty

On the surface, the feature sets of Whatfix and Apty may seem similar. But when you take a closer look, there are five differentiators that make Whatfix the stronger DAP.

  • Adoption everywhere: Whatfix automatically creates multiple versions of your content so it can appear in-application as contextual, interactive walkthroughs or as slideshows, PDFs, videos, or SCORM/xAPI packages in your LMS. Whatfix is a central source for creating and automatically updating all learning and support content.
  • Customer Support: Whatfix has industry-leading customer support (9.8/10, according to G2 reviews) that ensures organizations always get the most ROI from their DAP investments. Customer suggestions and requests make up about 60% of the Whatfix product roadmap. And with a transparent pricing model that includes unlimited customer support, it’s easy to see how Whatfix delivers value beyond the product.
  • Flexible Deployment Models: Simply offering cloud and on-premises deployment models isn’t enough for some organizations. Whatfix is the only DAP vendor that provides a self-hosted model that accesses content locally with no connection to the public cloud at all.
  • Open Ecosystem: Whatfix integrates with all of your existing applications and tools—including analytics platforms and single sign-on tools. With 50+ exposed APIs, Whatfix maximizes user experience by simplifying data integration across your organization.
  • Code-Free Content Management: Whatfix includes technical capabilities like content aggregation, Smart Context, and algorithmic element detection—all of which create a true no-code experience. Bi-directional integration with all content repositories makes content management easy, even for non-technical users.

When DAP vendors talk about no-code experiences, they’re typically referring to a “what you see is what you get” content editor. But Whatfix goes deeper, adding technical depth that extends the code-free concept to all aspects of DAP usage.


Apty vs. WalkMe

WalkMe and Apty each cover the product adoption and employee training sides of the DAP market. However, WalkMe is the more mature market leader compared to the newer Apty. While Apty is cheaper and generally easier to use (especially for SMBs and even mid-market companies), WalkMe offers a much deeper feature set. WalkMe is especially valuable for highly technical users who can take advantage of the platform’s customizability.

Apty vs. Pendo

Unlike Apty, Whatfix, and WalkMe, Pendo focuses solely on customer-facing product adoption. As a result, Pendo’s set of features isn’t quite as robust as Apty’s. In addition to supporting a wider range of use cases, Apty also offers easier content creation and management. If all you need from your DAP is support for product adoption, Pendo offers much more advanced analytics and a product roadmap feature that could better fit your use case.

Apty vs. Userlane

Userlane and Apty both offer the flexibility to support employee training and customer-facing DAP use cases. However, the two platforms have different target audiences. Apty’s robust feature set and deep engagement analytics make it better suited for enterprise accounts. But with more flexible pricing and a simpler user interface, Userlane fits well in the SMB market.

Apty vs. AppLearn

Apty and AppLearn both compete in the enterprise market for DAPs, but Apty supports customer-facing use cases, whereas AppLearn focuses solely on internal software training. Beyond that, Apty is easier to use, which extends its value to smaller organizations. For AppLearn, a focus on professional services (like content creation) and advanced analytics for software ROI can be attractive for those looking for an Apty alternative.

Apty competitors comparison table

Product FeaturesAptyWhatfixWalkMePendo
1Create guided product tours for customer onboarding
2Create guided walk-throughs for employee-facing applications
3Leverage user segmentation to create walk-throughs for specific roles and personas
4Develop task lists and knowledge-base resources to supplement walkthroughs
5Directly integrate the platform with your LMS
6Create pop-up tips to help with data entry or highlight new features
7Include links in your pop-ups to internal content or external sites
8Train users and gather insights on mobile applications
9Train users and gather insights on web-based applications
10Train employees to use major platforms like Salesforce and Workday
11Automatically incorporate existing training content into your in-app self-help menu
12Automatically generate content in multiple formats to suit different learning styles
13Translate content into multiple languages to organize and manage rollouts across countries
14Communicate directly with users via in-app messaging
15Collect feedback from users with in-app surveys
16Leverage usage analytics to see where people are encountering issues while using the product
17Track the types of support queries users search for, and whether they find answers to their questions
18Get recommendations for improving end-user experience based on how people interact with your product
19Use the self-hosted option instead of cloud-based for added security
20Create a shared product road map to plan and prioritize feature rollouts

Whatfix: The Best Apty Alternative for Employee Training and User Onboarding

Searching for a digital adoption platform to improve employee training and user onboarding may feel like an overwhelming task. The G2 page for DAP software lists 50+ potential solutions you could add to your search.

However, Whatfix stands out as the premier DAP because of its combination of features, flexibility, and support that other vendors can’t match. That balance of benefits is why we’re among the top 1% of software companies globally on every customer satisfaction metric.

Interested in learning more about why Whatfix is the best
Apty alternative?

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