A digital adoption platform (DAP) could potentially increase your employee productivity by 37%, triple your time to software proficiency, and cut training content creation costs by 84%. But finding the right one for your specific business needs is crucial if you want to unlock this kind of ROI.
Thinking of investing in Apty as your DAP? Before you do, check out this comparison of its features and pricing against five competitors and see if an alternative might be a better fit.
Apty is a digital adoption solution that promises to make web apps easier to use and streamline software adoption. Like other leading DAPs, Apty helps organizations offer guidance and support to customers using their products and to employees learning how to use new enterprise software.
While the company originally focused specifically on digital engagement under the name letzNav, it shifted focus to broader digital adoption and changed its name to Apty in 2019.
Apty’s features all focus on two primary use cases for the platform: turning your SaaS product into a driver of business growth and increasing the ROI of your enterprise software.
There are five overarching features that Apty offers:
While Apty provides a full range of DAP features and works with most of the biggest enterprise web applications, it’s important to note that the platform doesn’t work on desktop applications.
Apty doesn’t publicly list its pricing structure. However, the company claims to offer its DAP at half the cost of competitors.
When you look at Apty’s pricing page, there are two categories: the free trial and a request for a custom quote. The 45-day free trial only offers three flows but gives you access to Apty’s code-free editor so you can see if its UX and functionality fit your needs.
While we don’t have pricing specifics for Apty’s custom packages, it may help to know that G2’s list of Apty alternatives says the DAP delivers ROI faster than most other options.
We compared Apty to five DAP competitors to show how the product’s strengths and weaknesses stack up against your other options. By comparing Apty to primary alternatives like Whatfix, WalkMe, Pendo, Userlane, and AppLearn, you can make the most informed purchase decision to drive digital adoption in your business.
Whatfix and Apty are both enterprise-level DAPs that offer features for customer onboarding and product adoption as well as employee training use cases.
Whatfix is a top alternative to Apty because, even though both platforms promise code-free content creation, usage analytics, and in-app engagement, Whatfix offers unmatched technical depth. For example, Apty’s code-free editor is only code-free to a certain point. For deep customization, you’ll need some coding knowledge.
Why choose Whatfix over Apty
On the surface, the feature sets of Whatfix and Apty may seem similar. But when you take a closer look, there are five differentiators that make Whatfix the stronger DAP.
When DAP vendors talk about no-code experiences, they’re typically referring to a “what you see is what you get” content editor. But Whatfix goes deeper, adding technical depth that extends the code-free concept to all aspects of DAP usage.
WalkMe and Apty each cover the product adoption and employee training sides of the DAP market. However, WalkMe is the more mature market leader compared to the newer Apty. While Apty is cheaper and generally easier to use (especially for SMBs and even mid-market companies), WalkMe offers a much deeper feature set. WalkMe is especially valuable for highly technical users who can take advantage of the platform’s customizability.
Unlike Apty, Whatfix, and WalkMe, Pendo focuses solely on customer-facing product adoption. As a result, Pendo’s set of features isn’t quite as robust as Apty’s. In addition to supporting a wider range of use cases, Apty also offers easier content creation and management. If all you need from your DAP is support for product adoption, Pendo offers much more advanced analytics and a product roadmap feature that could better fit your use case.
Userlane and Apty both offer the flexibility to support employee training and customer-facing DAP use cases. However, the two platforms have different target audiences. Apty’s robust feature set and deep engagement analytics make it better suited for enterprise accounts. But with more flexible pricing and a simpler user interface, Userlane fits well in the SMB market.
Apty and AppLearn both compete in the enterprise market for DAPs, but Apty supports customer-facing use cases, whereas AppLearn focuses solely on internal software training. Beyond that, Apty is easier to use, which extends its value to smaller organizations. For AppLearn, a focus on professional services (like content creation) and advanced analytics for software ROI can be attractive for those looking for an Apty alternative.
|1||Create guided product tours for customer onboarding||✅||✅||✅||✅|
|2||Create guided walk-throughs for employee-facing applications||✅||✅||✅|
|3||Leverage user segmentation to create walk-throughs for specific roles and personas||✅||✅||✅||✅|
|4||Develop task lists and knowledge-base resources to supplement walkthroughs||✅||✅||✅|
|5||Directly integrate the platform with your LMS||✅||✅|
|6||Create pop-up tips to help with data entry or highlight new features||✅||✅||✅||✅|
|7||Include links in your pop-ups to internal content or external sites||✅||✅||✅||✅|
|8||Train users and gather insights on mobile applications||✅||✅||✅|
|9||Train users and gather insights on web-based applications||✅||✅||✅||✅|
|10||Train employees to use major platforms like Salesforce and Workday||✅||✅||✅|
|11||Automatically incorporate existing training content into your in-app self-help menu||✅||✅|
|12||Automatically generate content in multiple formats to suit different learning styles||✅|
|13||Translate content into multiple languages to organize and manage rollouts across countries||✅|
|14||Communicate directly with users via in-app messaging||✅||✅|
|15||Collect feedback from users with in-app surveys||✅||✅||✅||✅|
|16||Leverage usage analytics to see where people are encountering issues while using the product||✅||✅||✅||✅|
|17||Track the types of support queries users search for, and whether they find answers to their questions||✅|
|18||Get recommendations for improving end-user experience based on how people interact with your product||✅|
|19||Use the self-hosted option instead of cloud-based for added security||✅||✅||✅|
|20||Create a shared product road map to plan and prioritize feature rollouts||✅|
Searching for a digital adoption platform to improve employee training and user onboarding may feel like an overwhelming task. The G2 page for DAP software lists 50+ potential solutions you could add to your search.
However, Whatfix stands out as the premier DAP because of its combination of features, flexibility, and support that other vendors can’t match. That balance of benefits is why we’re among the top 1% of software companies globally on every customer satisfaction metric.