Top Appcues Alternatives to Drive Product Adoption

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Looking for Appcues alternatives and competitors in your search for a digital adoption platform (DAP)? G2 lists several other DAP like tools you could choose from as you look for a solution to speed up product adoption and employee training.

We want to help simplify your search. We collected some background information about Appcues features and pricing and compared it to five of the platform’s primary competitors, so you can find the right DAP for your needs.

About Appcues

Appcues bills itself as a “product-led growth platform.” It helps companies onboard new users and drive adoption of new features. The platform’s main features help you engage customers and new users with surveys, announcements, and support. And basic analytics gives you insights into the effectiveness of your onboarding.

Appcues Features

Appcues features revolve around the idea that your product should ease sales, support, and marketing efforts. The platform promises to improve the user experience and enable your product to grow your business.

There are four main features that Appcues offers:

  • Onboarding Flows: Use pre-set content patterns to create product tours that activate new users. Segmentation features and branching logic personalize onboarding experiences and support self-guided learning.
  • In-Product Surveys: Understand how users feel about your product by delivering in-app surveys. You can use these surveys to gather qualitative feedback that can help you set the product roadmap. And you can collect Net Promoter Scores (NPS) to get a better understanding of customer sentiment over time.
  • Feature Walkthroughs: Provide contextual guidance and proactive support for specific features. This could be as simple as a pop-up prompt to draw attention to lesser-known features that could deliver value for a user. Or it could be a larger walkthrough for new features to improve adoption.
  • In-Product Announcements: Engage existing users in marketing campaigns within your product. These announcements can promote educational content or upcoming feature releases. You can also personalize announcements to capitalize on upsell opportunities based on user behavior.

Appcues is designed for web applications and doesn’t work well on desktop products. However, Appcues does support mobile apps.

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Appcues Pricing

Appcues offers a full-feature free trial and three pricing tiers based on monthly active users (MAUs) for your product (or products). The 14-day free trial provides complete access to all of Appcues features. This includes unlimited content within the 14-day period. But if you don’t present more than 50 Flows to users during that time, your trial will remain active until you hit that limit.

After the trial, most customers would upgrade to either the Essentials or Growth tier. Base prices for these tiers start at $249/month and $879/month, respectively, for products that have 2,500 MAUs. As MAUs grow, per-month pricing increases by $50-$150 depending on the tier you choose.

Appcues doesn’t publicize pricing for enterprise-level customers with more than one product or over 500 employees.

5 Appcues Alternatives and Competitors

We narrowed the long list of Appcues competitors to five. The comparison table below helps you quickly see which option checks off the right boxes for your company. Use this information about Appcues, Whatfix, Pendo, WalkMe, UserIQ, and Userpilot to compare features and simplify your search for the right DAP.

Appcues vs. Whatfix

The Whatfix DAP is a top alternative to Appcues for specific user onboarding needs and more. Each solution offers in-product surveys, usage analytics, and the ability to create guided product walkthroughs. However, there are areas where the Appcues offering isn’t as robust. For example, Appcues has a limited set of patterns for building product tours.

Why Choose Whatfix Instead of Appcues

Appcues doesn’t match the versatility Whatfix offers in supporting employee training for internal applications. But there are a few notable differentiators specific to user onboarding, including:

  • Intelligent Segmentation: Automatically contextualize product guidance based on location without having to configure any rules or branching logic.
  • Omnichannel Content Integration: Bring existing knowledge assets into an application and auto-generate content in a variety of formats, like video, PDFs, and slideshows. SCORM and xAPI compliance ensures walkthroughs display in your knowledge bases and learning management systems (LMSs).
  • Open Ecosystem: Use 50+ exposed APIs to integrate Whatfix with your existing tools. This can consolidate reporting in your analytics platform by combining product usage data with Whatfix analytics.
  • Professional Services: Accelerate ROI by leveraging professional services to outsource the authoring and management of user onboarding and employee training content.

Unlike Appcues, Whatfix is compatible with HTML structures like iframe, frameset, shadow DOM, and SPAs. This depth of technology is one reason why Whatfix has become a trusted digital adoption solution at the enterprise level, as well as for smaller organizations.

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Appcues vs. WalkMe

WalkMe is a more comprehensive DAP compared to Appcues. It supports both employee training for internal tools and user onboarding for your products. Appcues is cheaper and easier to use, making it a more popular solution for smaller organizations. But WalkMe’s wide range of content authoring elements is better suited for enterprise-level organizations that have more extensive developer resources than other Walkme alternatives.

Appcues vs. Pendo

Appcues and Pendo are similar in that they both focus on driving product adoption among customers. They provide many of the same features, including in-app surveys and feature walkthroughs that fit in natively with your product design. But where Pendo differs is in its analytics focus. With more robust data analysis features, Pendo positions itself more effectively for the enterprise market than other Pendo competitors. However, G2 reviews cite Appcues as easier to use and better for support, making it more appealing to smaller organizations.

Appcues vs. UserPilot

Userpilot is another DAP that focuses solely on customer onboarding, making it a more direct Appcues competitor compared to more versatile options that also work for internal applications. User segmentation and in-app targeting are stronger with Appcues. However, Userpilot’s lower price tag and customizability make the product a stronger solution among SMBs.

Appcues vs. UserIQ

UserIQ promotes itself as a customer success platform rather than a DAP. However, both Appcues and UserIQ offer features that aim to improve customer onboarding experiences. Appcues’ product-led growth platform has a more robust onboarding feature set and is able to deliver ROI faster than UserIQ. But UserIQ provides deeper customer engagement and success analytics as well as improved targeting for user segmentation.

Appcues Competitor Comparison Table

Product FeaturesAppcuesWhatfixWalkMeUserIQUserpilotPendo
1Create guided product tours
for customer onboarding
2Create guided walk-throughs for
employee-facing applications
3Leverage user segmentation to create walk-throughs for specific roles and personas
4Develop task lists and knowledge-base
resources to supplement walkthroughs
5Directly integrate the platform with your LMS
6Create pop-up tips to help with
data entry or highlight new features
7Include links in your pop-ups to
internal content or external sites
8Train users and gather insights
on mobile applications
9Train users and gather insights
on web-based applications
10Train employees to use major platforms
like Salesforce and Workday
11Automatically incorporate existing training content into your in-app self-help menu
12Automatically generate content in multiple formats to suit different learning styles
13Translate content into multiple languages to organize and manage rollouts across countries
14Communicate directly with
users via in-app messaging
15Collect feedback from users with in-app surveys
16Leverage usage analytics to see where people are encountering issues while using the product
17Track the types of support queries users
search for, and whether they find answers
to their questions
18Get recommendations for improving end-user
experience based on how people
interact with your product
19Use the self-hosted option instead of cloud-based for added security
20Create a shared product road map to plan and prioritize feature rollouts

WhatFix: The Best Appcues Alternative for User Onboarding and More

There’s no shortage of Appcues alternatives and competitors for you to choose from. And at first glance, it might seem like they all offer a similar set of features—in-app surveys, product tours, analytics, etc.

From a user onboarding standpoint alone, Whatfix’s more advanced technology and integrations make it the most appealing alternative. And when you add in its versatility as a DAP for accelerating employee training, you get another layer of value compared to a product like Appcues.

Whatfix has helped SMB, mid-market, and enterprise organizations reduce support tickets by 45%, cut training costs by 35%, and reduce employee knowledge discovery time by 25%. Want to learn how?

Interested in learning more about why Whatfix is the best
Appcues alternative?

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