Whatfix Recognized as a Customers’ Choice in the 2026 Gartner® Peer Insights™ Voice of the Customer for Digital Adoption Platforms for the Third Consecutive Year

Nearly 50% of review volume from over $1B in annual revenue enterprises; 4.8/5 Support Rating

14 April, 2026  — Whatfix, the AI-native platform for enterprise technology adoption, announced that it has been recognized as a Customers’ Choice in the 2026 Gartner® Peer Insights™ Voice of the Customer for Digital Adoption Platforms (DAP) report. We feel this reaffirms the company’s sustained leadership in this category as the sole DAP vendor to achieve the status three years in a row.

This recognition is based on verified customer feedback, which we feel reflects how enterprises use Whatfix to drive digital transformation initiatives. According to 61 Gartner Peer Insights reviews, nearly half of Whatfix’s feedback came from enterprises with $1B+ in annual revenue, including 33% from $1B–$10B organizations and 13% from companies exceeding $10B. Another 46% of reviews came from companies with $50M–$1B in revenue, reflecting strong adoption across mid-sized and large enterprises.

Customers praised Whatfix for delivering value across use cases:

• A banking company with $1B+ to $3B in annual revenue said, “Whatfix continues to stand out above the crowd for vendor and product services. Since the beginning of the partnership, Whatfix has remained a highly valued partner as it is apparent that our success is their mission.”
• A US-based Services firm (non-government) with $10B – $30B USD in annual revenue stated, “Whatfix is a best-in-class DAP. We are pleased with the exceptional performance of the product and even more pleased with the level of service. They are always available and creative with solutions.”
• An IT services firm with $1B+ to $3B in annual revenue commented, “It’s a powerful and evolving platform, a robust DAP that is continuously improving, particularly with the integration of AI”

Customers rated Whatfix highly across all key experience areas, as of 31 Dec 2025:

• 4.8/5 for Support Experience (60  responses), reinforced by a 99.9% CSAT and NPS of 53
• 4.5/5 for Product Capabilities (61 responses), reflecting the depth and innovation of its AI-first platform
• 4.4/5 for both Sales (40 responses) and Deployment Experience (58 responses), highlighting a seamless buying and implementation journey

Whatfix’s global customer base continues to expand, with 57% of reviews from North America, 30% from EMEA, 8% from APAC, and 5% from Latin America. The reviews also represent a diverse set of industries, including manufacturing (41%), services (18%), finance (13%), and healthcare (8%), demonstrating the platform’s adaptability across complex enterprise environments.

Whatfix serves as an AI platform that helps organizations maximize value across their digital transformation journey. It enables over 85 Fortune 500 companies to drive stronger returns from their digital investments through a unified product suite. This includes in-app guidance, hands-on system simulation and AI roleplay training, and product and AI agent analytics.  Recently, Whatfix introduced a unified AI Agents suite across authoring, guidance, and insights, with early adopters reporting a 30–40% reduction in content creation effort, 3–4x faster analytics cycles, and a 4–5x increase in information discovery. Seek for Salesforce marks a shift from guided assistance to govern autonomous execution within enterprise systems, while Mirror, its GenAI-powered simulation and roleplay platform, delivered triple year-over-year ARR growth following the launch of AI Roleplay. Expanding its impact in regulated industries, Whatfix also announced a dedicated Healthcare Industry Vertical to reduce clinical system friction; one customer, AbleTo, onboarded 10x more providers to meet rising mental health demand.

The company continues to receive strong validation from leading analysts. Gartner included Whatfix as a Representative Vendor in its Market Guide for DAPs for the fourth consecutive year. The company was also recognized for the first time in the Gartner’s Market Guide for Product Analytics. In addition, it has also been featured as a Leader for the sixth consecutive time in Everest Group’s DAP PEAK Matrix, with top positioning in Vision and Capability. 

Whatfix’s products have earned multiple industry wins for their innovation and impact. Its Product Analytics solution won the 2025 AI Breakthrough Award for Overall AI-based Analytics Solution of the Year, highlighting its strength in AI-driven insights. Whatfix Mirror was also recognized as a winner of InfoWorld’s Technology Award for AI and Machine Learning Applications in 2025. These wins are further complemented by finalist recognition in leading AI award programs, including the Artificial Intelligence Excellence Awards 2026 and the AI Awards for Best Use of AI for Learning in 2025, reinforcing the company’s product leadership in AI.

To read the 2026 Gartner® Voice of the Customer for Digital Adoption Platforms report, visit

Disclaimer:

Gartner, Peer Insights, and Gartner Peer Insights Customers’ Choice Badge are trademarks of Gartner, Inc. and/or its affiliates.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

*All the ratings above are based as of 31 Dec 2025.

Gartner, Voice of the Customer for Digital Adoption Platforms, Peer Community Contributor, 27th February 2026.

About Whatfix:
Whatfix is an AI platform advancing the “userization” of enterprise applications—empowering companies to maximize the ROI of their digital investments. Powered by a proprietary AI engine ScreenSense, Whatfix continuously interprets application workflow context and user intent to boost user productivity, ensure process compliance, and elevate user experience across applications and AI tools. The product portfolio includes a Digital Adoption Platform (DAP), Mirror for hands-on system simulation and AI Roleplay training, and Product and AI agent Analytics for no-code actionable insights. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix. For more information, visit the Whatfix website.