Imagine you just landed in Paris. The flight was long but you can’t contain your excitement. It’s a breezy August morning and you just want to explore the city with streets smelling of coffee and freshly-baked croissants every few meters.
You are walking out of the airport, looking for the metro. You ask a stranger and you are on your way. You pick-up a paper-map of the metro and find the lines to the Louvre. Once you reach the Rivoli station, you open Google maps on your phone and find your way to entrance of the Louvre.
And once in, you use the museum brochure to learn all about the Monalisa and it’s deep enigma and intrigue.
We seek and adapt to different types of help in different situations. The information needs to be accurate, in the right amount of detail, and effortless. And most importantly, it should not kill your experience.
In business applications, we frequently fail to anticipate what kind of learning content users might need during the course of their journey. Companies helplessly try to fill the gaps with run-of-the-mill manuals and process documents. And, in an L&D professional’s pursuit of ensuring ‘training’ translates to ‘learning’, the most frustrating piece is: creating learning content in the form of lengthy manuals. A lot of times, these can be outright ‘unstimulating’. They don’t do justice to the time you spend creating them. And, they leave a black-hole for tracking end user training effectiveness. That’s not all, these gaps negatively impact the end user adoption of those business applications affecting the company as a whole.
According to a research done by ATD, the biggest challenges faced by instructional designers in creating learning content are:
- 53% say they don’t have proper time to develop courses
- 37% cite insufficient funds for appropriate tools
- 20% are unsure which methodologies match with business needs.
Whether it is you or someone on your team who creates learning content, it’s easy to conclude: you need to find a better way.
Technology is disrupting how we search for, absorb, and retain information. It is forcing us to reimagine the way we approach learning. Today’s learners expect learning content that’s most suited for them and helps them uniquely on their learning curve as per their competence and goals. To respond to the needs of the digital-age learner, L&D professionals will need to become proficient at using technology themselves. Soon, a training manager or L&D professional’s job will become less and less administrative and be more about:
- Aggregating the right content: Learning content will not be limited to internal sources but will extend to all available information internal or external, structured or unstructured data.
- Personalizing the learning experience: To deliver learning content and thereby an employee experience that’s created perfectly for a learner to appeal to them based on their competence, personality, career goals and interests.
- Driving digital expertise: To help learners become proficient at leveraging technology to create innovative solutions for customers.
Creating Multiformat Learning Content with Whatfix
Whatfix multiformats are our solution to help the learning professional in making the right content available at the right time, in the right format. It’s an important step in our vision of smashing boundaries across sources of knowledge in a company and deliver the most effective learning content to users.
While the theory of different learning styles has been debunked, specialists agree that different learning goals need different types of content. When you are trying to learn a checklist, a written format works best. For learning how to do something in a software application, hands-on training and guidance videos are most effective. To support these widely varying enablement needs, Whatfix automatically creates not just pdf manuals but also videos, html pages, slides and articles of your content. Most importantly, this learning content appears where its most relevant, in the form that’s most effective for what you are trying to do.
Whatfix multiformats make your content come alive by making it:
Automatic: You don’t need a dedicated tool to create guidance videos. Just create a walkthrough in Whatfix and run it, and Whatfix automatically creates a video guide. It saves you hours of video creation and editing effort.
Personalised: Multiformats are personalized to a user, so, users see content that’s relevant to their role and activity. It doesn’t have to be a one-size-fits-all user manual.
Adaptive: Any changes you make to the walkthrough are applied to the formats so your content is always up-to-date to save you the hassle of updating content.
And, ‘not boring’: In a time when consumer apps deliver a more personalized experience every time you login, multiformats make business applications easy to engage with too. And they save you tons of time writing down manual and recording videos, adding callouts etc.
Augment the Whatfix Omnichannel Experience
Whatfix’s provides an omnichannel experience by displaying the learning content in your knowledge bases and Learning Management Systems by way of crawling and SCORM integrations. For an enterprise user it means that it’s possible for them to jump between the application and the content anytime, as needed. Whatfix multiformats augment that experience by rendering content in flexible formats that are most suited to a learning or help goal. Your content just doesn’t just sit there, guarded in your LMS or application, rather, it makes your training content follow the user wherever they go, so that help is always available. Multiformats augment the Whatfix Omnichannel experience by making your employee learning experience:
Interactive: Multiformat content allows a learner to jump into the application to run a walkthrough, so they can experience the real-application hands-on, anytime they want.
In the moment of need: Relevance is very important to how receptive learners are to knowledge. You can integrate Whatfix content into an existing knowledge repository/ LMS/ your YouTube (or Vimeo) channel. Multiformats thus become fluid and take a user between various systems to guide them when and where it’s needed.
Measurable: You can track the completion of walkthroughs in your LMS and use those insights to determine actions that will lead to maximum ROI on your training efforts.
How customers are using Whatfix Multiformats:
A successful software application implementation is not just one that meets its go-live date and budgets. A successful implementation is one that leads to users becoming more productive and effective. And that success depends on the business teams, enablement teams and HR teams working together to meet the wide-ranging employee training needs. Several Whatfix customers have collaborated across teams to tie-in various systems to ensure training effectiveness.
A leading laser technology company with employees across seven countries in Europe was able to reduce their training and documentation effort by 60% by using Whatfix. Course creation in a typical LMS takes an average of 30-40 days, whereas with Whatfix it was done instantly as the multiformats used for training employees were created automagically. The company integrated their Whatfix content with their LMS and achieved significant efficiencies in their software training program. To close the feedback loop, when a user completes a walkthrough in the application, the completion status reflects in the LMS.
Another company, a leading global IT, consulting & services provider with over 150,000 employees uses Whatfix multiformat content to increase training effectiveness for non-native English speakers. Providing Whatfix content to non-native English speakers has helped in tackling the problem of limited grasp of spoken English for these users. Whatfix enables learners to learn at their own pace, post training, using content(walkthroughs, videos, pdfs, slideshows) which displays in-app as well as in the LMS.
With learning set to become more and more experiential (with technologies such as Social, VR etc.) Whatfix helps you move training outside the confines of classrooms and LMS, to where the learners are most receptive.