Whatfix Recognized in 2023 Gartner® Market Guide for Digital Adoption Platforms

Download Now

By 2025, 70% of organizations will use digital adoption platforms within their technology stack to overcome still-insufficient application user experiences.” 

Whatfix has been recognized as a Representative Vendor in the Gartner Market Guide for Digital Adoption Platforms for the second consecutive year.

Gartner stated, that digital adoption platforms (DAPs) accelerate digital transformation by boosting digital dexterity and the digital employee experience (DEX), augmenting the existing application portfolio, thereby driving more ROI from existing assets. They increase application ‘stickiness’ and loyalty of organizations’ customers.”

Gartner also highlighted the importance of generative AI and the impact it will have on the DAP market.

“By 2026, 40% of organizations will use generative AI supplied in their DAP platforms to automatically surface new workflows to employees.” said Gartner

Whatfix is revolutionizing in-app processes through new generative AI capabilities such as QuickRead, Winterarctive writing assistant, and application knowledge. This enables end-users to complete processes with minimal intervention, streamlining operations and driving business outcomes.

Read the Gartner Market Guide for Digital Adoption Platforms to:

  • Further your understanding of digital adoption platforms and the transformative impact of in-app guidance..
  • Learn the positive impact a data-driven digital adoption strategy has on employees and customers.
  • Explore the role of analytics in elevating UX and optimizing business processes.

You can download the full Gartner report here.→

Download Now



Gartner Market Guide for Digital Adoption Platforms, Melissa Hilbert, Stephen Emmott, Maria Marino, Tim Faith, 11 September 2023.
Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner is a registered trademark and service mark of Gartner, Inc and/or its affiliates in the US and international and is used herein with permission. All rights reserved.