WalkMe vs Whatfix: Ultimate DAP Comparison

Implementing a digital adoption platform (DAP) is a significant step in developing your digital adoption strategy. But with so many platforms to choose from, knowing which is the best for your business can be a challenge.

Whatfix is one of the top WalkMe alternatives. Both Whatfix and WalkMe are designed to guide customers and employees alike through an application and increase end-user adoption. With either tool, you can create embedded step-by-step walk-throughs and integrate your existing knowledge base articles so users can easily find them in-app using the self-help menu. Both platforms offer analytics to see how customers or employees interact with the application. 

So which do you choose, and how do you decide?

This guide breaks down the features, pricing, and ease of use for both platforms, so you can make an informed decision. Find out which tool is right for your business and take your employee training and customer support to the next level.

Whatfix vs. WalkMe: Comparing Key Features

First, let’s compare the core features of both products, starting with Whatfix.

Whatfix features

1. No-code editor for creating in-app guidance such as interactive flows, product tours, tooltips, field validations, and more

Whatfix offers a no-code editor for creating in-app guidance and smart flows. The no-code editor allows users to create interactive tutorials, walkthroughs, and other types of in-app guidance all without coding knowledge. 


The editor provides a visual interface for building and customizing guidance and allows users to add steps, graphics, and other elements to their smart flows. It also includes features like analytics and A/B testing, allowing users to measure the effectiveness of the guidance and optimize it as needed. The resulting guidance can be integrated directly into web-based applications, providing a seamless user experience.


2. Self-service help and support

Whatfix’s self-service help and support enables end-users to find the information they need quickly and easily — all without having to contact support. 

Customer self-service is seamlessly integrated into the in-app guidance and smart flows created using Whatfix’s no-code editor, and provides users with context-sensitive information and assistance right where they need it. This includes things like step-by-step instructions, FAQs, and other helpful resources. Self-service help and support aims to empower users to find the answers they need quickly and efficiently, reducing the burden on support teams and improving the overall user experience.


3. Product analytics and user segmentation

Whatfix’s product analytics and user segmentation allow your organization to gain insights into how your end-users interact with in-app guidance and smart flows. Analytics provide information on user engagement and adoption and can be used to measure the effectiveness of the guidance. 

This data can also be segmented based on various criteria, including location, role, and device type, helping to uncover how different groups of users are engaging with your guidance.

whatfix analytics

User segmentation allows you to create custom segments, as the name implies, based on specific user criteria and to analyze the behavior of those segments to understand their needs better. This insight can be used to deliver a more personalized and impactful user experience. With Whatfix’s product analytics and user segmentation, your organization can make data-driven decisions to increase user engagement and adoption over time.

4. Feedback surveys

Whatfix’s feedback surveys allow you to gather end-user feedback on their experience. These surveys can be easily integrated into the guidance flows and can be triggered at specific points in the user journey. The feedback gathered from these surveys can then be used to improve the guidance and to make data-driven decisions about future enhancements.

Feedback surveys, which often come in the form of rating scales, open-ended, and multiple-choice questions, can be customized to fit your organization’s needs. The impact of the surveys can be analyzed in real-time and segmented based on specific criteria, which can then be used to improve the user experience.


5. Multi-format exporting

Whatfix’s multi-format exporting feature allows you to export your in-app guidance and smart flows in various formats. This feature provides the flexibility to share and distribute the guidance in several ways, like embedding it into training materials, presentations, and other types of important documentation.

With Whatfix’s multi-format exporting, you can export your guidance in several different formats, including HTML, PDF, xAPI, and SCORM. HTML exports can embed the guidance directly into web-based apps, while PDF, xAPI, and SCORM exports are typically used for training purposes. The exported guidance can be customized with branding and other elements, providing a consistent user experience across all formats.

Multi-format exporting allows you to share and distribute your guidance seamlessly and provides the flexibility to deliver the guidance in whatever format best fits a user’s needs. This helps ensure that the guidance is both accessible and useful to a wide range of users and can help to improve user engagement and adoption over time.

6. Multi-language translation

Whatfix’s multi-language translation allows you to translate your in-app guidance and smart flows into multiple languages, which provides a simple and efficient way to reach a global audience and provide a localized user experience.

With Whatfix’s multi-language translation, you can easily translate your guidance into various languages using the platform’s built-in translation tools. The platform supports a wide range of languages and can automatically detect the end user’s language, delivering guidance in their preferred language. The translated guidance can be reviewed and edited to ensure accuracy and can be published and updated in real time.

Multi-language translation helps reach a global audience and provides a personalized user experience. This can improve user engagement and adoption and help reduce support requests  over time. By providing a localized user experience, organizations can ensure that their guidance is accessible to a wide range of users, regardless of location or language.

Drive adoption of new digital technologies with Whatfix

WalkMe features

1. In-app guidance created for walkthroughs and tours

WalkMe’s in-app guidance allows you to create step-by-step walkthroughs and tours within web-based applications. These walkthroughs and tours are designed to help end-users complete specific tasks and provide context-sensitive information and assistance right when they need it.

WalkMe’s in-app guidance uses a visual, drag-and-drop editor, eliminating the need for coding and making it easy for non-technical users to create and maintain their own walkthroughs and tours. The guidance can be customized to match the look and feel of the application and can be triggered by specific events.

2. Smart tips and contextual nudges

WalkMe’s smart tips and contextual nudges are interactive elements that provide context-sensitive information and guidance to end-users to help them complete tasks and provide assistance and support when needed.

Smart tips and contextual nudges are designed to be intuitive and engaging and to provide a seamless user experience. They can help to improve user engagement and adoption, reduce support requests, and increase efficiency by guiding users through complex tasks and processes. By providing context-sensitive information and assistance, smart tips and contextual nudges can ensure that users complete tasks efficiently and have a positive user experience.

3. Analytics

WalkMe’s analytics feature provides insight into the platform’s usage and effectiveness. It allows users to track and analyze key metrics, including the number of active users, completion rates, and the time spent on specific tasks, to improve overall efficiency. 

The analytics feature can also provide information about user behavior, like which features are used most frequently, which ones need improvement, and where users might be dropping off during a task. This information can be used to make data-driven decisions and optimize the platform to meet the users’ needs better.

Meets Requirements
Ease of Use
Ease of Setup
Ease of Admin
Quality of Support
Ease of Doing Business With
Product Direction
Visual Walkthroughs
Knowledge Base
Searchable Articles
Related Resources

Comparing Whatfix vs WalkMe Use Cases

DAP use cases fall into two general hierarchies of categories: employee experiences and customer experiences. 

Employee Experience (EX) Use Cases

Employee experiences drive adoption of internal applications used by employees (ie. a CRM, ERP, HCM, etc.) and help provide role-based, in-app onboarding, training, and continuous support.

Whatfix Use Cases

WalkMe Use Cases

Customer Experience (CX) Use Cases

Customer experiences drive the adoption of customer-facing applications. This includes providing solutions for user onboarding, customer retention, customer support, and product analytics.

Whatfix Use Cases

WalkMe Use Cases

Whatfix vs. WalkMe Pricing Comparison

Whatfix vs. WalkMe: What Do Customer Reviews Say?


4.7 out of 5 stars

“Best value I found when researching for a product like this. Also the service can not be beat.”

4.4 out of 5 stars

“Sometimes things that were built will randomly stop working. This is typical with most software but can be annoying.”


4.6 out of 5 stars

“Whatfix offers easy content creation and curation, a superior on-screen interface and an intuitive end-user experience, metrics and analytics to facilitate improvements, and intelligent feature upgrades are regularly deployed.”

4.5 out of 5 stars

“WalkMe is bloated compared to competitors. There are so many features which are built and forgotten or unnecessary. The core product gets little love.”

Gartner Peer Insights

4.6 out of 5 stars

“The Whatfix sales, launch and support teams are top-notch. They are masterful in their skills, kind and generous in sharing their talents, and brilliantly responsive to our needs. TWO THUMBS WAY UP. This is what all vendor experiences SHOULD feel like: they set the bar high!”

4.6 out of 5 stars

“The biggest issue I have was with the onboarding process. They were busy with a lof of new clients, so we didn’t get the care they promised until they shifted us to a 3rd party vendor. In the meantime, we had to make key decisions and we weren’t guided correctly on how to make those decisions and more importantly the impact of our decision. This caused a lot work and rework for us.”


4.7 out of 5 stars

“The tool itself is excellent – it gives us the means to easily, effectively, and unobtrusively communicate to our users – but the excellent support from Whatfix in helping us make the most of the tool is unparalleled. They take the time to work with us on our own implementation, rather than some boiler-plate customer care that you’ve seen from other organizations.”

4.4 out of 5 stars

“Clunky to set up and our trainer got certified, only to find then that the prescribed way of using the product was wrong, which resulted in slower last times for our app. Difficult to determine ROI.”


9.1 out of 10 stars

8.0 out of 10 stars

According to G2.com’s data from real users of Whatfix and WalkMe, customers found:

  • Whatfix to be easier to use, set up, and administer than WalkMe.
  • Whatfix to have far superior customer service and support compared to WalkMe.
  • Whatfix to have a better product direction than WalkMe, with a better, more robust product roadmap and feature update that is heavily influenced by customer feedback.
Choose Whatfix as your digital adoption platform and take your user adoption and experience to the next level

Both Whatfix and WalkMe offer effective solutions for digital adoption and process automation. However, after comparing the two platforms, it’s clear that Whatfix stands out as the better choice. 

With its advanced analytics, real-time performance metrics, and customizable branding options, Whatfix provides a more comprehensive solution for businesses looking to optimize their digital processes. Its wide range of integrations with popular tools also makes it easier for organizations to streamline their workflows. 

Learn more about how Whatfix offers a robust yet user-friendly platform that can help your organization achieve its digital transformation goals today.

What Is Whatfix?
Whatfix is a digital adoption platform that provides organizations with a no-code editor to create in-app guidance on any application that looks 100% native. With Whatfix, create interactive walkthroughs, product tours, task lists, smart tips, field validation, self-help wikis, hotspots, and more. Understand how users are engaging with your applications with advanced product analytics.
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Software Clicks With Whatfix
Whatfix's digital adoption platform empowers your employees, customers, and end-users with in-app guidance, reinforcement learning, and contextual self-help support to find maximum value from software.

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11 Best DAPs in 2023 - Ultimate Comparison Guide