Exploring Chameleon Alternatives & Competitors?

Our comparison guide breaks down the best alternatives and competitors to Chameleon’s digital adoption platform. You’ll see why enterprises and product-led companies consistently choose Whatfix over Chameleon, and why Whatfix has been named a Leader in G2’s Digital Adoption Platform category in nine consecutive reports.

Chameleon is a popular digital adoption platform among small and midsized SaaS companies and other product-led companies without larger teams’ development and product resources.

Chameleon has a 4.4/5 rating on G2 across 209 reviews. It gives small product teams a reliable, no-code solution for creating user onboarding experiences, driving new feature adoption, and collecting end-user feedback.

With Chameleon, you can create

Chameleon enables teams to create engaging user experiences using a drag-and-drop WYSIWYG interface, fine-tune elements to your taste using custom CSS, design complex workflows that trigger when specific conditions are met, and integrate easily with the rest of your stack.

But, like many B2B SaaS products, Chameleon has a strong generalist appeal. When you start narrowing down and considering factors like pricing, analytics, the target audience it’s built for, and the self-help capabilities it offers, you might realize that you need an alternative.

So, that’s what this article will do: first, we’ll cover the shortfalls of Chameleon, and then we’ll spotlight a handful of competitors you can try out instead including why Whatfix is the best DAP vendor.

What are the best Chameleon alternatives for in-app guidance and user support?

  1. Whatfix
  2. UserGuiding
  3. CommandBar
  4. HelpHero
  5. Pendo
  6. Appcues

What Is Chameleon?

At its simplest, Chameleon is a digital adoption platform designed to help product teams annotate their software applications, guide users through using step-by-step browsing aids such as—

  • Self-paced product tours and microsurveys.
  • A universal search feature (Help Bar) that you can launch on-demand to query your FAQs, help resources, etc.
  • Embeddable content modals, i.e., banners and horizontal cards.
  • Third-party integrations and a Restful API that enables you to connect Chameleon with the rest of your stack.
  • A powerful analytics suite where you can filter and segment users, A/B test different browsing aids, and get notified when they don’t complete expected actions.

chameleon-in-app-guidance

Chameleon’s ultimate goal is to help product teams build more engaging experiences and understand how their end-users interact with their products so they can increase revenue, reduce churn, and increase user satisfaction.

Chameleon Pricing

Chameleon offers a limited free tier that enables you to use their Help Bar feature, integrate with your help center, and customize fonts and styling. Premium plans start at $279 per month (i.e., $3,348/year) for up to 2,000 MTUs (i.e., monthly tracked users).

5 Reasons to Consider a Chameleon Competitor

Whether it’s the weak analytics suite, the lack of support for internal use cases, or Chameleon’s lackluster AI capabilities, there are many reasons to consider a Chameleon alternative.

1. Additional analytic tools are required for custom event tracking and product analytics coverage

Chameleon’s analytics abilities allow you to track and analyze the usage of content and experiences created with its own tool. Custom event tracking capabilities are minimal; you must export your data to dedicated analytics tools. You may be unable to track a wide range of custom events or behaviors beyond what’s directly related to Chameleon’s tours and product adoption features.

With a platform like Whatfix, you’re empowered by a digital adoption platform vendor that includes full product analytics software. You can ditch your subscriptions to Mixpanel or Amplitude.  With Whatfix, track your in-app content usage and any custom user event, with functionality like Funnels, Cohorts, User Journeys, and more.

2. It’s not built for internal end-user user cases for employee applications

Chameleon is explicitly designed for external, customer-centric usage: you’ll only be able to use it to guide your product’s users and observe their browsing patterns. If you’re an IT administrator or a CIO trying to build user experiences for your employees and get insights into how they interact with your tech stack, you’ll need to pay for yet another dedicated internal DAP platform. And that doesn’t make sense, especially considering that some Chameleon competitors can fit both use cases efficiently.

3. Doesn’t support desktop applications or native mobile apps

Chameleon is built for browsed-based, web apps and uses JavaScript to deliver its in-app experiences to end-users. There are exceptions here – like it can support Angular and React mobile applications, and mobile apps built with ReactJS wrapped in Cordova.

However, it doesn’t support native mobile applications or desktop applications. It also only supports iFrames built within your applications.

Whatfix supports all applications – from web and desktop apps, iFrames, and Citrix apps. Whatfix also has a mobile-first DAP offering that supports mobile app deployments.

4. Pricing quickly becomes expensive as you create additional in-app experiences and your users scale

Chameleon has a complicated usage-based pricing model that becomes very expensive as you scale and account for each additional user you onboard using their platform.

For example, if you have 5,000 monthly active users (MAUs) and you’re at a stage where you need A/B testing and goal tracking as part of your product intelligence strategy, Chameleon’s Growth tier will cost you $1,500 per month (or $18,000 annually); at 20,000 MAUs, without including A/B testing or goal tracking, you’re looking at $3,500 per month ($42,000 annually) for its “startup” tier.

That will be pretty expensive when scaling, especially if you’re a bootstrapped startup or haven’t raised much money. And while this tier provides unlimited Tours and Tooltips, it still limits you to one Launcher and five Microsurveys.

5. It’s not SCORM compliant

Chameleon lacks SCORM & xAPI compliance, hindering comprehensive tracking of learning activities and integration as graded courses in corporate learning management systems (LMS). Chameleon also has limitations in content exports and contextualization, which restrict its ability to display content based on the user’s workflow within the application.

Whatfix is the only SCORM-compliant DAP that enables organizations to easily and quickly upload in-app flows and walkthroughs to your LMS to create more hands-on, interactive learning experiences and courses.

Whatfix provides robust SCORM & xAPI compliance, enabling in-depth tracking of learning activities and seamless integration as graded courses in LMS. Whatfix supports a broader range of content formats, including PDFs, slideshows, and videos with voiceovers in multiple languages. It excels in contextualization, allowing organizations to provide users with contextualized support within their workflow directly in applications.

6 Best Chameleon Alternatives in 2024

Ultimately, Chameleon’s greatest strength is its greatest weakness: it tries to perfect a digital adoption solution for internal use cases, and it has avoided a lot of polish and edge cases that a well-rounded DAP solution should offer.

To varying degrees, these six alternative products you can try out instead of Chameleon cover that gap and offer a more comprehensive solution to your needs.

1. Whatfix

  • G2 Review Rating: 4.7 out of 5 stars, across 306+ reviews
  • Price: N/A – contact for a custom quote

Whatfix helps product teams, customer success teams, and IT leaders coach their end-users through their software tools using step-by-step guidance, personalized onboarding, and self-help resources that your users can navigate at their own pace. Which, frankly speaking, sounds a lot like what Chameleon does, except that Whatfix—

  • Works wherever your users are at, whether via the web, mobile, or in a native desktop application, unlike Chameleon.
  • Can be used for both external (i.e., B2C) and internal use cases where you’re trying to train your employees to master how a software tool in your stack works.
  • Offers a more-robust analytics suite that you can use for advanced audits, such as funnel analysis, user journey mapping, etc., without connecting with third-party analytics tools.
  • Create branching, multi-persona user onboarding experiences tailored to different users.
  • Lets you nudge users with subtle in-app messaging and cues.
  • Provides a real-time Self Help resource center that integrates with your knowledge base, help center, release notes, and more.
  • Drive awareness of new features and product improvements with Pop-Ups with an embedded video, a link to a release notes article, or that prompts an in-app Flow that guides users through the new features.
  • Enables you to create in-app surveys to collect end-user feedback.
  • Auto-translation across 80+ languages
  • Smart context that provides helpful in-app content to your users based on their contextual actions and location within your app.
  • Has a simple, straightforward pricing philosophy under which you pay a flat-rate and user license fees.

whatfix-visual-editor-example

Whatfix shares a few core features with Chameleon (i.e., no-code by default, pop-up modals, launchers, product tours, surveys, integrations with third-party knowledge platforms, and tooltips), but when it comes down to thoughtful design, data intelligence, and platform maturity, Whatfix exceeds Chameleon by a considerable margin.

Whatfix also enables all customers with its customer-centric approach. All customers receive a dedicated CSM, a content authoring training manager, a DAP program manager, access to our customer community and Center of Excellent, out-of-the-box templates, and 24/5 support.

Key features that differentiate Whatfix from Chameleon:

  • Integration with all major SaaS applications, including desktop, web, and mobile apps.
  • Customizable content creation tools with guidance analytics on in-app content engagement and usage.
  • In-depth embedded, searchable self-help knowledge base.
  • Auto-translation, content repurposing, and content maintenance features.
  • Advanced product and end-user analytics with no-code, explicit event tracking.
  • SCORM compliant.
  • AI-powered features are already integrated into the platform.
  • Comprehensive customer value add-ons, including Center of Excellence, Customer Club, and more.

Request your demo now!

2. UserGuiding

UserGuiding empowers product teams to create seamless onboarding experiences and improve feature adoption through interactive walkthroughs, tooltips, and step-by-step guides. Its intuitive interface allows non-technical users to create and manage onboarding experiences without writing a lot of code.

You can design personalized user journeys tailored to different user segments or product features, ensuring each user gets the guidance they need.

It’s important to note that while UserGuiding is no-code by default, there are core features you won’t be able to maximize without code. UserGuiding content creators need to be familiar with CSS to customize the platform. UG also offers limited native analytics and the metrics it provides are underwhelming unless you intend to integrate with a third-party product analytics tool like Mixpanel or Pendo.

3. CommandBar

Compared to all the options on our list CommandBar is the alternative most like Chameleon, that is, of course, except for a few differences. CommandBar offers users progressive checklists, multi-step surveys, in-product help widgets, and a universal search from their spotlight feature. While CommandBar supports mobile devices (Chameleon doesn’t), weirdly enough, it’s more expensive than Chameleon (starts at $249 per month for 1,000 MAUs) and suffers from much the same downsides, including the lack of an internal usage option, a weak analytics suite, and limited documentation.

4. HelpHero

HelpHero is a simple, easy-to-use DAP product for creating product tours, interactive walkthroughs, and onboarding experiences without writing code. Users consistently rate it five stars on G2, it’s no-code by default, significantly cheaper than all the alternatives listed here, ($55 per month for up to 1k MAUs; $299 per month for up to 20k MAUs), and is a perfect entry-level solution for people who new to customer and user education.

When your needs start getting more complex though, you might find it a little too simplistic for your needs, with limited in-app guidance, no self-help knowledge integrations, poor user analytics, and the apparent lack of user feedback tools.

5. Pendo

Pendo is a full-stack product experience platform that combines product usage insights, in-app surveys, in-app guidance, and messaging, and roadmapping into an all-in-one PX tool that’s easily one of the most powerful DAP products on the market.

But, like Chameleon, Pendo can’t be used for employee-facing adoption use cases, lacks actionable analytics capabilities, and doesn’t work on native desktop applications. It also has the dubious distinction of being the most expensive option, with prices going as high as $50k per year in some cases.

6. Appcues

Going by their feature lineup only, Appcues deserves a place close to the top of our list since it offers product tours, user onboarding checklists, an all-in-one announcement center, in-app pop-ups, tooltips, and multiple types of surveys (free text field, Likert, and multi-choice).

Appcues’ main disadvantages are that it’s extremely expensive, especially as you scale up (with the mid-tier Growth plan starting from $879 per month, i.e., $10,548 per year), it’s a highly technical product that doesn’t support desktop users, can’t auto-translate multi-language content, and lacks if/then branching logic for building contextual user flows. It also doesn’t help their case that users report poor customer support, often having to wait for 24 hours to receive a response for support issues.

Why Whatfix Is the Best Userlane Alternative

All of the mentioned Chameleon alternatives can be used to create basic in-app guidance and support on SaaS applications, but as your use case becomes more refined, Chameleon may not be the best fit for your needs – or even be technically compatible with them.

Whatfix stands out as the best overall DAP because of its ease of use, variety of features, versatility, customer value add-ons, AI-powered roadmap, and customizability.

Whatfix powers product-led growth with contextual experiences that create frictionless digital user journeys, from onboarding, upselling, support, and more.

whatfix-in-app-guidance

Table of Contents
How to Build a Digital Adoption Business Case
Learn how to create an enterprise business case for pitching a digital adoption platform investment to key stakeholders.

Whatfix FAQs

Don’t see your answer? Send a message to our live chat, we’d be happy to help!

digital adoption platform (DAP) overlays onto other software applications that provide in-app guidance and on-demand support to users. Admins use no-code editors to create, publish, and manage in-app content such as product tours, interactive walkthroughs, smart tips, task lists, and self-help wikis that help assist and guide users through applications in real-time. You can learn more about the Whatfix Digital Adoption Platform here.

With Whatfix Mirror, non-technical teams can quickly create interactive sandbox environments of web applications to provide hands-on user training in a no-risk replica environment.

Whatfix offers two types of user analytics: Guidance Analytics and Product Analytics.

Guidance Analytics is included for all Whatfix DAP customers. It provides engagement and usage data on your in-app content built with Whatfix. See Task List completion rates, Flow dropoffs, Smart Tip views, common Self Help queries, and more.

Whatfix Product Analytics is a comprehensive no-code event-tracking solution. It empowers application owners and product managers to analyze user behavior on internal software and customer-facing apps.

For full pricing information, please visit out pricing page.

Pricing for each product and plan is composed of a flat fee, plus user license fees. The flat fee depends on the product and plan you need. User license fees are defined based on the type of user who will access the application where Whatfix will be deployed, as further defined below:

For employee-facing applications used by your employees for internal business functions a user license is equal to the total number of users with access to such application.

For customer-facing applications used by your customers or external-facing users (partners or any other third-party) a user license is equal to the monthly active users (MAUs) with access to such applications.

What is the largest pure-play digital adoption vendor in the marketing. Explore our Compare Hub to see why Whatfix is the DAP market leader. 

You can also see individual alternative guides to other DAP vendors here:

Whatfix supports both web-based, mobile, and desktop (or on-premise) implementations – as well as internal use cases for employees and external use cases for customers.

For our web-based cloud offering, you just need to install our Whatfix Editor extension on Chrome or Firefox, and you are ready to get started. Our editor’s user experience is so simple that you can create interactive guides easily, with no technical dependencies or setup required.

Our mobile DAP deployment utilizes an SDK.

We also offer full support for on-premise setups. Our on-premises export version allows you to export and deploy Whatfix guides on your own web server.

You can find Whatfix DAP on all major software review websites including G2, Capterra, SoftwareAdvice, Gartner, TrustRadius, etc. We recommend starting with Whatfix reviews on G2.com, as it is the largest, most established third-party review network. With 350+ reviews, Whatfix has been named a Leader in the DAP category for 9 consecutive reports.

Our customers range from SMBs, large enterprises, and Fortune 100 companies across verticals, including:

  • Banking organizations and financial service companies
  • Insurance carriers
  • Healthcare providers
  • Federal Agencies, Governments, and Public Services
  • Pharma and life science organizations.
  • Universities
  • SaaS companies
  • eCommerce marketplaces

…and many more – all solving their digital adoption challenges by empowering their employees, customers, and end-users with Whatfix.

View our customer stories now.

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700+ customers in 30+ countries. 99.5% CSAT score.

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AI-powered in-app guidance, hands-on training, and adoption insights to contextually enable every user, on any application, task, or workflow.