Investing in a digital adoption platform (DAP) is a significant step in building an enterprise digital adoption strategy, as your DAP vendor should be more than just a technology provider, but a partner in your digital adoption journey. But with so many platforms, knowing which DAP is best for your organization’s contextual use case can be challenging. Is WalkMe the right enterprise solution for you, or would one of its competitors be a better fit?
This comparison guide explores SAP WalkMe and its leading competitors to help make the decision-making process easier for enterprise DAP buyers like you.
We compare the top WalkMe alternatives to help you determine which platform has the features and capabilities your company needs. We then showcase why Whatfix is the leading pure-play DAP vendor on the market, backed by the most innovative underlying technology, which takes a customer-led approach to everything we do. You can take your research further with our head-to-head Whatfix vs. WalkMe comparison guide.
What are the best WalkMe alternatives?
- Whatfix: Integrates seamlessly with your applications to offer contextualized in-app guidance, embedded workflow support, AI-powered Self Help, and powerful application usage and user engagement analytics.
- Pendo: Offers onboarding walk-throughs and the ability to collect feedback in-app, and is generally designed for product managers to help them understand product usage. No coding is needed, but installation does require some technical background.
- Appcues: Native-looking integration means users have a consistent experience no matter where they are in your application, but guidance is mainly limited to onboarding rather than ongoing training and adoption.
- Userlane: Allows direct messaging to users, so you can provide support and collect feedback in-app.
- Nickelled: Offers guided product tours to walk customers through different parts of your software.
- Inline Manual: Allows you to group users based on behavior and send targeted messages by group. Code snippet is required for setup, but no coding is needed once installation is complete.
WalkMe vs. Whatfix
Whatfix is one of the top WalkMe alternatives. Both Whatfix and WalkMe are digital adoption platforms designed to guide customers or employees through an application and increase end-user adoption.
With both digital adoption platform, you can create embedded step-by-step walk-throughs. You can also integrate your existing knowledge base articles so users can easily find them in-app using the self-help menu. Both platforms offer analytics so you can see how customers or employees are interacting with the application.
Above: Example of Whatfix’s digital adoption platform.
However, as you dig deeper into each product, you’ll find several differentiators. We’ll break down the key differences between the two platforms so you can choose the best DAP for your company.
Why Choose Whatfix Over WalkMe
Whatfix consistently receives higher ratings than WalkMe on review platforms like Capterra and G2, in categories ranging from customer support to ease of use to features and functionality.
Whatfix
WalkMe
Here are a few additional reasons to choose Whatfix as your DAP:
- DAP focus vs. ecosystem lock-in: Whatfix is a best-of-breed DAP provider that is agile, independent, and application-agnostic. WalkMe, post-acquisition by SAP, risks deprioritizing support for non-SAP applications and flexibility.
- Easy installation: While WalkMe installation requires some technical knowledge, starting with Whatfix is as simple as adding a browser extension.
- Multi-format content exporting: When you create in-app guided flows and walkthroughs, Whatfix automatically generates the information in multiple content formats, including slideshows and videos.
- Smart Context: Automatically deliver contextual in-app guidance, assistance, and resources to end-users depending on where they’re at an application, the business process they’re completing, their role, and more.
- Customer-centric approach: From our dedicated onboarding team, post-deployment content author training, 24/5 support, to our customer community and Center of Excellence, Whatfix empowers it customers with the resources to drive business outcomes fast.
- Auto translation: Localize your Whatfix content across 80+ languages to provide contextual assistance to your global user base without third-party tools or manual translation efforts.
- Easily create application sandboxes: With Whatfix Mirror, L&D and IT leaders can quickly create cloned application environments for hands-on user training in a risk-free sandbox or to conduct user acceptance testing before launch.
- AI-powered DAP: Whatfix integrates generative AI into its digital adoption platform, including content authoring assistance, information synthesizing, performing in-app tasks based on user input, and more.
- SCORM compliance: Whatfix’s SCORM-compliant packages enable you to easily upload walk-throughs to your learning management system (LMS) to create interactive courses.
- Support for desktop, mobile, and web devices: Whatfix provides DAP solutions for any type of application, whether it’s SaaS web applications accessed in your browser, on-premise desktop applications, or mobile apps.
- Security, Governance, and Compliance: Whatfix meets the following compliance criteria – ISO27001, 27701, SOC 2 Type 2, CSA Star, HIPAA, FedRAMP High (in progress + validated by public sector use incl. DoD) GDPR, CCPA
WalkMe Features
WalkMe was among the first major companies in the user-guidance software market. The company designed its platform to help onboard users, with a significant focus on product tours and guided walk-throughs.
While they lack some of the capabilities and ease of installation of other platforms, WalkMe does have some useful features:
- Smart Walkthroughs: Guided walk-throughs that take users step-by-step through processes and tasks within your application
- Tooltips: Individual tips that clarify confusing elements of the application or offer advice for filling out form fields
- Launchers: Quick-start buttons that direct users to relevant walk-throughs or knowledge-base resources
- Player Menu: Self-help menu to organize all of your walk-throughs and knowledge-base resources
- Insights: Analytics platform for monitoring how people are using your product; includes information collected from in-app surveys
WalkMe Pricing
WalkMe focuses on customized plans, so pricing will depend on the features and number of users your company needs.
WalkMe also does not publish its pricing. However, a few different sites companies have published WalkMe pricing based on their own experience:
- According to Nickelled, WalkMe costs around $2.40-$2.50 per user per month.
- According to a 2018 Placer County contract, it cost about $1 per user per month for a 3-year contract.
- According to the marketing manager at UserGuiding in 2019, WalkMe pricing was around $1.75 per user per month for a smaller company.
Additional resources to help you choose a digital adoption platform vendor
- 10 Must-Haves When Choosing a Digital Adoption Platform
- Best Digital Adoption Platforms in 2025
- How to Measure Digital Adoption (+KPIs & Metrics)
- 37+ Use Cases for a Digital Adoption Platform
- 10 Ways to Drive SaaS User Adoption in 2025
- How to Drive Digital Enablement With DAP
- Digital Adoption Trends in 2024
WalkMe Competitors: Comparison Tables
Ultimately, choosing a WalkMe alternative comes down to comparing features and value for money and finding the best fit for your business.
To make your decision easier, we created comparison tables so you can easily see the differences between WalkMe and its top competitors.
| Feature | WalkMe | Whatfix | Userlane | Pendo |
|---|---|---|---|---|
| Create in-app content such as guided product tours, walkthroughs, smart tips, task lists, and more. | ✅ | ✅ | ✅ | ✅ |
| Embedded knowledge base wiki that automatically crawls your knowledge repositories, links to external resources, and tracks end-user support questions and search trends. | 🚫 | ✅ | 🚫 | 🚫 |
| Directly integrates with your LMS | ✅ | ✅ | ✅ | 🚫 |
| SCORM compliant | 🚫 | ✅ | 🚫 | 🚫 |
| Autogenerate content into multiple formats and languages, as well as automatically pull in existing training content into your self-help wiki | 🚫 | ✅ | 🚫 | 🚫 |
| Collect feedback with in-app surveys | ✅ | ✅ | ✅ | ✅ |
| Communicate with users directly with in-app messaging | ✅ | ✅ | ✅ | ✅ |
| Train users on mobile and web-based apps | ✅ | ✅ | ✅ | ✅ |
| Integrates directly with all major enterprise software vendors including Salesforce, SAP, Microsoft, and more | ✅ | ✅ | ✅ | ✅ |
WalkMe vs. Whatfix
| WalkMe | Whatfix | |
| In-app guidance authoring | WalkMe offers a no-code editor, but advanced customization often requires technical skills in CSS/jQuery. Their ‘DeepUI’ feature demands significant technical training and is less effective in complex environments like Citrix or legacy desktop applications. | Whatfix’s intuitive no-code editor, featuring patented Smart Context (powered by ScreenSense™) and Smart Detection, dramatically simplifies content creation and reduces maintenance. This AI-driven approach ensures accuracy and adaptability across web, desktop, and mobile platforms. The result is a more user-friendly authoring experience with a less complex interface. |
| Cross-application workflows | Primarily optimized for web applications, WalkMe has weaker support for desktop and Citrix environments. Forrester rated WalkMe 3/5 on cross-application deployment, compared to Whatfix’s 5/5. | Full support across web, desktop, mobile, iFrames, and VDI (Citrix) enables seamless user journeys across different applications. |
| Desktop support | WalkMe’s support for desktop applications is limited or non-existent, hindering its ability to provide comprehensive DAP coverage. | Whatfix provides full support for desktop applications, enabling seamless guidance and adoption within these environments. |
| Mobile experience | Mobile support is adapted from web flows, limiting usability and optimization. | Dedicated mobile SDK and patented mobile content authoring; optimized native mobile experience. |
| Adoption everywhere | Manual knowledge ingestion; limited export options (PDF/DOCX); LMS integration primarily through WalkMe TeachMe. | Auto-crawls knowledge bases, exports to PDF, voiceover, PPT, SCORM, xAPI; flexible LMS integration. |
| Content Lifecycle Management | Lacks equivalent automation, requiring manual updates and debugging. | Offers comprehensive out-of-the-box support with auto-testing, content diagnostics, smart segmentation, and broken link detection. |
| Analytics | Comprehensive suite, but requires setup expertise. | Full analytics suite: user journey tracking, funnel analysis, cohort segmentation & DAP action based on cohorts; Ask Whatfix AI; Auto Capture, Session Recording. |
| LMS & Content Reuse | Export limited to PDFs; LMS integration primarily via WalkMe TeachMe. | SCORM-compliant, xAPI compliant, flexible formats, integrates with multiple LMS systems. |
| Product Analytics | Does not offer a standalone product analytics platform; analytics are tied to DAP usage and are limited in scope. | Integrated, no-code, real-time insights via a dedicated product analytics platform that tracks user journeys, funnels, retention, and cohorts without requiring engineering effort. |
| Simulation Applications | No simulation tool; relies on LMS or PDF documentation for training content. | Native simulation platform (Mirror) to create interactive training replicas and conduct assessment; SCORM and video export supported. |
| AI Capabilities & Solutions | WalkMe offers DeepUI and WalkMeX Copilot – developer-centric tools that require scripting for advanced logic. No known innovation or deployment for Copilot use cases. | Goes beyond generic AI use cases. They are co-innovating with Microsoft on Copilot adoption across enterprise processes not just Microsoft 365 apps, but including non-Microsoft systems like Salesforce, ServiceNow, SAP, and more.
Whatfix AI stack is ScreenSense, Ask Whatfix AI (NLP-based analytics), auto-segmentation, content health monitoring, Quick Read, and AI-infused content creation features such as AI pop-up creation and AI styling capabilities. |
WalkMe vs. Pendo
Though both WalkMe and Pendo offer in-app training and guidance, Pendo is far more focused on customer-facing use cases than on employee training.
As a result, it is an excellent platform for customer insights and analytics, but it does not offer as many guidance features as WalkMe or Whatfix.
| WalkMe | Pendo | |
| Feedback | Collect feedback from users via surveys. | Collect feedback via surveys, and directly communicate with customers via in-app messaging. |
| Content Creation | Pair walk-throughs and knowledge-base resources with task lists to keep users on track. | Create product tours and user guides. |
| Analytics | Monitor analytics to track progress and find points of friction for users. | Monitor analytics to track progress and find points of friction for users. |
| Feature Launch | Use ShoutOuts to draw attention to new features or messages. | Use the product roadmap to plan new features and keep your team and customers apprised. |
Walkme vs. Appcues
On Capterra, Appcues has a higher overall rating than WalkMe, and higher scores for ease of use, customer support, features and functionality, and value for money.
However, like Pendo, Appcues is customer-focused and offers more features for product development and onboarding customers, rather than for employee training.
| WalkMe | Appcues | |
| Integrations | Integrates with multiple platforms to help with either customer or employee training. | Integrates completely with your product so that customer guidance appears native and their experience is consistent throughout. |
| Analytics | Offers a separate analytics platform to track and manage user data. | Connects to your existing tech stack to transfer data directly to your analytics tools or CRM platform. |
| Content Creation | Use walk-throughs and task lists to guide users through the application. | Create walk-throughs and checklists to guide users through your product. |
| Segmentation | Segment users to offer personalized, targeted guidance and training. | Segment users to offer personalized, targeted guidance. |
WalkMe vs. Userlane
Userlane works well for both employee and customer onboarding and training. It is a little easier to implement than WalkMe, and you can run it on any browser-based application.
However, while it has virtually the same core features as WalkMe, Userlane does not offer as many user interface (UI) elements.
| WalkMe | Userlane | |
| Content Creation | Create guided walk-throughs, task lists, and SmartTips to keep users on track. | Create guided walk-throughs. |
| Feedback | Collect feedback via surveys. | Collect feedback and send messages directly in-app. |
| Technical Requirements | Some technical knowledge is required for implementation. | Easy to implement without making changes to your application. |
| Analytics | Analytics platform offers insight into how people are using the application, including how they interact with walk-throughs and their queries in the self-help menu. | Analytics show how users are interacting with walk-throughs. |
Why Whatfix Is the Best WalkMe Alternative
Whatfix remains the DAP vendor of choice with a proven record of superior product capabilities, innovation velocity, and customer success.
Whatfix, though, stands out because of its extensive feature options and ease of use. When you compare Whatfix to WalkMe and the other WalkMe alternatives, you’ll see that it stands out for a few reasons:
- Contextualized guidance enables end users to with step-by-step walkthroughs, nudges, task lists, reminders, and prompts, empowering them to achieve their tasks and processes more efficiently through a better user experience.
- Self help supports users in the flow of work. Self help integrates with your knowledge base, process documentation, LMS, training materials, third-party links, videos, and more, allowing users to search for contextual documentation without leaving their digital apps. These self-help answers are often attached to in-app guided flows, and is prompted by a user click.
- Smart tips provide organizations a way to provide contextual nudges and alerts for company announcements, product news, new feature launches, process changes, and more.
- SCORM compliance allows seamless integration with your LMS so that you can convert walk-throughs to interactive courses.
- No-code creation makes it easy for your team to create high-quality training content without tying up developers and engineers.
- Built-in analytics allow you to easily track user progress and monitor search queries so you can add walk-throughs and self-help materials as needed.
- Feedback surveys enable teams to gather more employee and customer feedback – from simple NPS surveys to end-user feedback on in-app experiences – with a simple, no-code, branded survey experience.
