The Blog

Product Management

Product management refers to the process of strategically developing, creating, launching, improving, and supporting a company's product(s). Product managers manage the product roadmap, capture and analyze product analytics, and create and test in-app content such as onboarding flows and interactive walkthroughs to drive product adoption. With the resources on this page, product managers can learn the best practices on creating, testing, and improving product adoption and user experience through the use of common product management frameworks, product analytics, and in-app experiences.