

More than 85% of people say they prefer to purchase from a product or service that invests in welcoming and educational onboarding content for new users. This is where a product tour comes into play, empowering product teams to create new user onboarding experiences to improve their application’s usability and UX design.
Product tours are an ideal way to onboard and welcome new users, introduce new features, and help users find their “aha!” moments faster.
Effective product tours fit seamlessly in the user experience of an application, improving its product adoption and user activation.
Product tour software is a user onboarding tool that allows you to quickly build contextual, interactive onboarding UX and user flows for your SaaS product or web app, without the need for coding knowledge or development support. For many products, it’s a much simpler and logistical option than creating your own in-house product tour from scratch, which is an arduous process that requires an additional development budget, as well as time and resources from a skilled developer or product team.
Many engineering teams think they must build their product tour and overlay UX elements in-house with tools like a JavaScript or React product tour library. While there may be some use cases where this is true, for many other use cases, it’s a much smarter option to go with a SaaS platform to create product tours with a no-code editor.
Product tour software is an ideal solution for smaller SaaS companies with limited resources or non-technical product managers with little coding experience. And no matter your company size, these solutions free up time for your team to focus on other aspects of building your product while creating and improving personalized tours, user onboarding checklists, interactive walkthroughs on your platform.
There is no one-size-fits-all product tour software, so when you’re evaluating the different options on the market, you’ll want to make sure they have these key features:
Now that you know what to look for, let’s dive in and take a look at the best product tour software on the market right now to help onboarding new users, drive application proficiency, provide on-demand support, and drive user retention:
Whatfix is a SaaS-based digital adoption platform suited for all types of enterprises and growth companies, ranging from small to large. With Whatfix, you are empowered to effortlessly build in-app messaging content such as interactive product tours and condition-based walkthroughs for your software applications with no coding skills required.
Whatfix also allows teams to capture and monitor product analytics, enabling product teams to identify friction points for new users, understand engagement, and create the best product tour experience possible.
Real-time user surveys allow you to collect feedback on the onboarding tours and training flows, empowering your organization to continuously work on improving your product support.
Whatfix features include:
UserPilot is a code-free customer onboarding software platform that helps you create fully interactive product walkthroughs and tours. The platform also collects user metrics on how they’re engaging with these UI elements to continuously tweak and improve the user journey.
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Pendo is a product experience platform and a comprehensive solution for user onboarding, analytics, and in-app user feedback. While Pendo has features to create no-code product tours, it focuses its platform more around engagement metrics and a/b testing user flows throughout the user experience.
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Appcues offers a range of onboarding UI patterns and smart tools to create a customized user experience. The platform is easy to use and comes with a no-code design-builder, so you don’t need any help to set it up. Its also a great solution for mobile apps and early growth startups.
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Intercom is a customer communications platform that empowers organizations to take an omnichannel approach for customer experience. While its core offering is a live chat platform, it has a product tour add-on you can use to introduce customers to your product and create guided experiences that drive adoption. Its product tour capabilities are recommended to products already using Intercom’s suite of tools and it’s not recommended for those looking for a simple product tour solution.
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WalkMe was one of the earliest digital adoption platforms on the market and is popular with enterprise-level businesses, including many Fortune 500 companies. WalkMe has a wide variety of features, and its no-code content creation allows you to create content without the help of developers.
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HelpHero enables businesses to build interactive, easy-to-follow product tours and walkthroughs without the need for any coding, extensive design experience, or a large budget. It’s a quality product tour creation tool for those on a smaller budget.
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Nickelled is an easy-to-use, code-free product tour software that allows users to create guided tours that are interactive, self-paced, and completely immersive.
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Chameleon is a digital adoption platform for creating customizable product tours and surveys. It has very low code requirements and can be set up on any website or app using a JavaScript Snippet or Chrome extension.
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UserGuiding is a code-free digital adoption platform that allows businesses to create walkthroughs and product tours with no coding knowledge.
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Userlane is a simple-to-use, zero-code digital adoption platform that allows you to create in-app, interactive content for both user and employee onboarding.
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Userflow is a fast, user-friendly, and code-free product tour and survey builder. They consider themselves to be “the fastest flow builder on the market.”
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Apty is a digital platform that offers user onboarding and support for some of the most popular (and complex) platforms, including Salesforce, Oracle CX Cloud, and SharePoint.
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As you can see from our guide, there are plenty of great product tour software options on the market.
Before you make your final decision, be sure to carefully assess their main features and compare their pros and cons against your business needs and budget.
And if you’re still undecided or want to see our features in action, then book a demo with Whatfix today!
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